Applift Apps World 2015: Chris Godderidge: Mobile advertising & the multi screen consumer
•Download as PPTX, PDF•
1 like•443 views
Assessing the reach, exposure and engagement to multi-screen consumers Making advertising an engaging experience by targeting the right audience with the right message on the right device
Recommended
Recommended
More Related Content
Similar to Applift Apps World 2015: Chris Godderidge: Mobile advertising & the multi screen consumer
Similar to Applift Apps World 2015: Chris Godderidge: Mobile advertising & the multi screen consumer (20)
Applift Apps World 2015: Chris Godderidge: Mobile advertising & the multi screen consumer
- 1. AppLift.com 1 Mobile Advertising & the Multi-Screen Consumer
- 10. AppLift.com 10
- 11. AppLift.com 11
- 12. AppLift.com 12
- 13. AppLift.com 13
- 14. AppLift.com 14
- 15. AppLift.com 15
- 16. AppLift.com 16
- 17. AppLift.com 17
- 18. AppLift.com 18 89 percent - remember 82 percent - engage 77 percent - react 71 percent - effects media 66 percent - trustworthySource: Our Mobile Planet; NationMaster , PWC Global Entertainment & Media Outlook: 2014-2018, POETIC D2D/Thinkbox 2013
- 19. AppLift.com 19 6/24/14 7/1/14 7/8/14 7/15/14 TV spend App Downloads Source: AppLift data, Ebiquity/Thinkbox: Payback 4: Pathway to Profit
- 20. AppLift.com 20 Start of TV campaign ~3x time CR
- 21. AppLift.com 21 Triggered organic installs Attributed TV installs Baseline
- 22. AppLift.com 22
- 23. AppLift.com 23 One more thing… Questions?
Editor's Notes
- How we as a mobile focused company interpret the role and importance of mobile in a multi-screen environment
- This is what users/consumer confront us with todday: Not sequential consumption but simultaneous or multi-screen This makes it challenging. And even more so, the user does not care which device or screen they are on
- They don’t want to have to care.. If we look at that again, this presents a complexity creating opportunities but also threats…
- Balanced opinion on multiscreen campaigns in 2013. remind you that was only 2 years ago Now for 2014, that’s next year by the way, marketers acknowledge this will become bloody important!!
- Consistency?!? Targeting & measuring cross-screen/cross-device?
- Multi-screen research study august 2012 by ipsos and google
- Number of brand searches increased by 33% in last 3 years ROI on TV ads increases due to multi-screening viewing habits TV functions as a burst-like campaign without incent
- TV lifts up every major KPI – CR, DAUs, MAUs and ARPU TV reduces the barrier to purchase goods because it is a signal of widespread, public adoption. Marketing on TV is remembered by 89% 82% of viewers engage with the TV ad TV causes 77% to have an emotional reaction essentially meaning they are not indifferent TV drives 71% of all paid media effects 66% think, products on TV are trustworthy
- TV campaign boosts end-to-end CR, making offers more attractive for publishers TV commercials increase exposure among your target audience, hence resulting in your mobile ads converting better In effect, your offer provides higher eCPMs for publishers, making your app more attractive
- TV validates the product by legitimizing the brand TV Halo effect increases conversion & clickthrough rates TV supports, fosters and event creates a powerful and trustworthy brand TV helps advertisers climb the download charts, triggering a significant number of organic downloads