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November 22, 2019
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What Happened
What This Means
Creators noticed they lost 3% to 15% of
their Likes during the test, which could
signal major implications for influencer
marketing moving forward.
Instagram announced
they are now expanding
their test of hiding public
like counts globally.
What Happened
What This Means
Adding TikTok-like features may
be a way for Instagram to appeal to
those on both platforms while also
drawing users away from TikTok.
Instagram launched a new
creative tool within Instagram
Stories. “Reels” allows users to
create and edit short-form
video with a range of new
editing options.

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