A quick guide to everything you need to know from Day 1 of Apple's World Wide Developer Conference.....and what it means for marketers going forward

1. F I V E T H I N G S T O K N O W
A P P L E W W D C 2 0 1 5

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Apple came roaring out of the gate on day
one with several announcements.

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Some were eye-popping.

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Some were telling about its future directions.

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WWDC 2015
THINGS TO KNOW
FROM DAY 1

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W W D C 2 0 1 5 : 5 T H I N G S T O K N O W
APPLE WATCH GETS
A TAILWIND1

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A P P L E W A T C H G E T S A T A I L W I N D
• Apple announced WatchOS 2, a major upgrade from the original WatchKit
(which was criticized for limited access to sensors and other key areas for
developers).
• Apple Watch apps will get a lot more interesting as they become native apps,
releasing them from dependence on the iPhone.
• Functionality originally anticipated at launch, such as streaming heart rate and
optical sensor, are now open to developers.
• Retail sales are set to begin by the end of June.

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W W D C 2 0 1 5 : 5 T H I N G S T O K N O W
RIP PASSBOOK.
LONG LIVE APPLE WALLET.2

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L O N G L I V E A P P L E W A L L E T
• Apple officially retired Passbook and is doubling down on Apple Pay by
introducing a major upgrade in the form of Apple Wallet.
• This is being viewed as a transition from a passive utility (downloading tickets,
loyalty cards, etc.) to an active platform (combining existing functions with
owning transactions, credit cards, cash, etc.).
• The new Apple Wallet application also offers contextual suggestion matching
your location (e.g. Home Depot) with the corresponding card as first suggestion.

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W W D C 2 0 1 5 : 5 T H I N G S T O K N O W
SIRI GETS SMARTER3

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• Apple reaffirmed its love for Siri with two important announcements intended to
deliver a more proactive experience value.
• Siri will now link to numerous embedded functionalities like retrieving information
from your email or related apps as well as sensing when you get into your car.
• She’s also getting a facelift with a whole new user interface to reflect her more
dynamic skillset.
• She is also reportedly now 40% more accurate.
S I R I G E T S S M A R T E R

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W W D C 2 0 1 5 : 5 T H I N G S T O K N O W
THE INTERNET OF THINGS
JUST GOT INTERESTING4

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• Now that Apple has proven it’s capable of migrating past the mobile device with
Apple Watch, it reinforced its intention to be the platform for a connected world
with CarPlay and HomeKit announcements.
• Auto manufacturers will now be able to create apps that use Apple’s CarPlay
system to control car features.
• HomeKit will soon be able to control a number of new types of smart home
products, including security systems, motion sensors, carbon dioxide monitors,
and window shades. Right now, HomeKit only covers the basics, including locks
and lights.
A P P L E M A K E S A N I O T P L A Y

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W W D C 2 0 1 5 : 5 T H I N G S T O K N O W
APPLE IS BECOMING
A CLOUD COMPANY5

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• It may sound counterintuitive to think of Apple as a cloud company, but its
ambitious launch of its streaming music service and related announcements will
make Apple a player in Cloud.
• Streaming music service will start June 30 at $9.99 a month.
• This is complemented by a $4 billion investment in data centers including original
Apple-designed and built servers.
• Target: 100 million subscribers which, if achieved, would double paying
subscribers for all other streaming services combined.
• iOS 9 will reportedly offer an iCloud app as well as iCloud monitoring for
HomeKit (underscoring future cloud-based integrations).
• iPod/iPad family has been conspicuously removed from the apple.com
homepage and is buried at the bottom of the streaming service page.
A P P L E H E A D S T O T H E C L O U D

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1. Apple Watch just got
more interesting
2. Wallet = further expansion into
payment innovation
3. SIRI’s been sent to
finishing school
4. CarKit and HomeKit expand IoT
presence
5. Apple is now a Cloud player
S U M M A R Y

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GET IN TOUCH
Ben Gaddis
Chief Innovation Officer
Ben.gaddis@t-3.com
512-721-1380
www.t-3.com
Images sourced from:
TechCrunch.com and 9to5mac.com

18. T H A N K S