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Wearables
Smartwatches are an emerging market. Sales have reached 5.1 million units between 2013 and 2014. A hackathon event was held to develop apps for the Apple Watch and Android Wear platforms. The Apple Watch launched in April 2015 starting at $349 and has limitations for developers due to restricted APIs. While smartwatches are not fully ready for the mainstream, their success will depend largely on how well the Apple Watch sells and whether it drives further adoption. Smartwatch competitors need the Apple Watch to succeed in order for the market to grow.
Wearables
- 1. Wearables: Apple Watch &Android wear Smartwatches are here and what we've learned from a Wearables Hackathon Is it time for Smartwatches? What we've learned about smartwaches in a 24 hours hackathon
- 2. •Smartwatches: An emergingmarket •Deutsche Telekom Wearables Hackathon •Apple Watch and Watch Kit •Android Wear •Conclusions Is it time for Smartwatches?
- 3. IN YOUR ZONE Smartwatches:An emerging market 3 • Even though smartwatches have been around for a couple of yeas, sales have barely taken off • All vendors have sold 5.1 million devices in 2013 and 2014. • Smartwatch vendors have shipped 4.6 million devices in 2014. • Apple Watch has sold 2.4 million units before 24 April, its release date. • 85 % of the Apple Watch sales are the Sport edition - the cheapest one • Current smartphone to smartwatch shipments ratio is 500:1 • Estimated 101 million smartwatch shipments by 2020 • Prices range from 77$ (Sony Smartwatch - 2013) to 17.000$ (Apple Watch Edition gold) • Consumers will pay around 300 $ for a decent stainless steel smartwatch
- 4. IN YOUR ZONE Smartwatches:An emerging market 4 Apple Watch Huawei Watch Pebble Time LG Urbane LTE Asus ZenWatch Sony Smart Watch 3 LG G Watch R Samsung Galaxy Gear S Motorola Moto 360 Pebble Smartwatc h Operating System iOS Android wear Pebble OS LG WPOS Android wear Android wear Android wear Tizen Android wear Pebble OS Processor Speed n/a 1.2 Ghz 100 Mhz 1.2 Ghz 1.2 Ghz 1.2 Ghz 1.2 Ghz 1 Ghz dual-core 1 Ghz 80 Mhz RAM 512 MB 512 MB 64 KB 1 GB 512 MB 512 MB 512 MB 512 MB 512 MB 32 KB Storage 8 GB 4 GB 2 MB 4 GB 4 GB 4 GB 4 GB 4 GB 4 GB 2 MB Release Date April 2015 Mid 2015 July 2015 April 2015 November 2014 November 2014 November 2014 October 2014 Septembe r 2014 January 2013 Price Starts at 349$ Starts at 350 $ Starts at 200$ 350 $ 200 $ 300 $ 300 $ 300 $ 250 $ Starts at 150 $
- 5. IN YOUR ZONE5 Smartwatches: An emerging market 0 4 8 12 16 20 Android iOS Proprietary Tizen Windows SHIPMENTSinmillionsofunits 2013 2014 2015 2016 Source: Wall Street Journal
- 6. IN YOUR ZONE DeutscheTelekom Wearables Hackathon 6 •Organized by Deutsche Telekom in Dramstadt, Germany •24 Hours •6 teams of maximum 8 members •Design Thinking & 5 Sprints •Multiple wearable devices to develop on •Endava had 8 employees participating
- 7. IN YOUR ZONE DeutscheTelekom Wearables Hackathon 7
- 8. IN YOUR ZONE DeutscheTelekom Wearables Hackathon 8
- 9. IN YOUR ZONE DeutscheTelekom Wearables Hackathon 9 • Team 1 - Smart Home for Apple Watch • Team 2 - Fitness Assistant for Apple Watch • Team 3 - MADS App (medical cloud service app for Samsung Watch) • Team 4 - KnowU (Face recognition app for Sony SmartEyeglasses) • Team 5 - Safe Home for Apple Watch • Team 6 - Pirates Game (fitness app for Samsung Watch)
- 10. IN YOUR ZONE AppleWatch and WatchKit 10 • Launched on 24th April 2015 • Price range: - 38 mm Apple Watch Sport - 349 $ Aluminium case and plastic band - 42 mm Apple Watch Edition - 17,000 $ 18-karat gold case and leather band • Compatible with iPhone 5 + running iOS 8.2 and must be connected via Bluetooth 4.0 or WiFi • Input methods: Multi-touch, Force touch, Digital crown, Microphone (Siri), Side Button and connected iPhone • Capabilities: - Receiving phone calls and texts - Apple Pay (coming soon) - Tracking fitness via 3 sensors - Siri - Controlling an Apple TV - Remote camera viewfinder - Maps - Music player - Passbook - Other 3rd party apps
- 11. IN YOUR ZONE AppleWatch and WatchKit 11 •A third party app consists of two separate bundles: - WatchKit app (runs on the Apple Watch) - WatchKit extension (runs on the paired iPhone) - Both are shipped to the AppStore via an iOS Application •WatchKit API offers limited functionality •You cannot read data from the watch - most important: no access to sensors •You cannot even read the text you set on a label !!! •The iPhone app should do most of the work while traffic between devices should be minimised
- 12. IN YOUR ZONE AppleWatch and WatchKit •WatchKit app should contain images and interface files •WatchKit extension should contain the logic and perform all the heavy-lifting •Long duration operations such as network requests must be handled by the iPhone app •Sharing data between devices should be done via NSUserDefaults containers •You can receive push notifications •You can use Siri to dictate a vocal input •You can use MapKit 12
- 13. IN YOUR ZONE AppleWatch and WatchKit 13 Safe Home QIVICON Home Base system setup - Motion & light sensors - Door and window lock sensors - Lamps Apple Watch app Receiving push notifications when a sensor went off Ex: Someone tried to enter your home Take action if there is a security breach - call the police or start the alarms The ability to turn on or off different devices. Ex: Turn off the light after you left home Checking the state of your sensors / lamps
- 14. IN YOUR ZONE AndroidWear 14 • Android Wear launched on March 18, 2014 • Partners Motorola - Motorola Moto 360 Samsung - Samsung Gear Live LG - LG G Watch , LG G Watch R, LG Watch Urbane Asus - Asus ZenWatch Sony - Sony SmartWatch 3 • By pairing phones running Android version 4.3+, Android Wear integrates Google Now technology and mobile notifications into a smartwatch form factor. • Features Maps, Fitness, Media/Music Control, Notifications, Messaging, Search, Camera, Calendar, Notes, Set reminders, timers, alarms etc.
- 15. IN YOUR ZONE AndroidWear • Notifications Handheld automatically shares notifications with the wearable Take actions within the notification(Reply, Send message, Dial number) • Create custom apps with custom UI Wearable apps run directly on the device, giving you access to hardware such as sensors and the GPU. Wearable apps are relatively small in size and functionality compared to handheld apps. Users don't download apps directly onto the wearable. • Sending and Syncing Data The Wearable Data Layer API, which is part of Google Play services, provides a communication channel for your handheld and wearable apps • Watch Faces Watch faces in Android Wear leverage a dynamic digital canvas to tell time using colors, animations, and relevant contextual information. 15
- 16. IN YOUR ZONE AndroidWear and Hackathon M.A.D.S. • Medical Alarms Distributive System • “Less delay, less pain” • Based on Cumulocity Connect any machine over any network Manage and control data in real time • Real time alerts • Life saving actions 16
- 17. IN YOUR ZONE17 •Will smartwatches be a hit? YES ‣ A computer on your wrist is a leap forward. ‣ Once platforms will mature smartwatches will be able to do more. ‣ Smartwatches are within the impulse-buy range for many consumers. ‣ Anything that can make your life easier can be a success. NO: ‣ They are still geek-chic. People still prefer analog watches. ‣ Activity tracking is not enough to succeed. ‣ The technology is not yet ready. At least for a couple of years. ‣ Cannot do something that an smartphone already can. Conclusions
- 18. IN YOUR ZONE Conclusions •Smartwatches feel like they are unfinished products • APIs offer limited functionality for developers • Early adopters need to be very patient as battery life is poor and confusing interaction will be irritating • Big watch manufactures have started working on smartwatches: TAG Heuer will launch an Android Wear timepiece with Google • The Apple Watch had a good start - It will surpass the first iPhone in sales by the end of the year • The smartwatch market will depend on the success of the Apple Watch: "Apple’s smartwatch competitors need the Apple Watch to succeed" - Ian Fogg, Senior Director @ IHS "I hope they sell millions and millions and millions of them. The more they sell the more a few people will want something different and come to TAG Heuer." -Jean-Claude Biver, CEO @ TAG Heuer 18
- 19. IN YOUR ZONE 19 Thankyou for your time. Any questions?