1. Wearables: Apple
Watch & Android
wear
Smartwatches are here and
what we've learned from a
Wearables Hackathon
Is it time for
Smartwatches?
What we've learned about smartwaches
in a 24 hours hackathon
2. •Smartwatches: An emerging market
•Deutsche Telekom Wearables
Hackathon
•Apple Watch and Watch Kit
•Android Wear
•Conclusions
Is it time for
Smartwatches?
3. IN YOUR ZONE
Smartwatches: An emerging market
3
• Even though smartwatches have been around for a couple of yeas, sales
have barely taken off
• All vendors have sold 5.1 million devices in 2013 and 2014.
• Smartwatch vendors have shipped 4.6 million devices in 2014.
• Apple Watch has sold 2.4 million units before 24 April, its release date.
• 85 % of the Apple Watch sales are the Sport edition - the cheapest one
• Current smartphone to smartwatch shipments ratio is 500:1
• Estimated 101 million smartwatch shipments by 2020
• Prices range from 77$ (Sony Smartwatch - 2013) to 17.000$ (Apple
Watch Edition gold)
• Consumers will pay around 300 $ for a decent stainless steel smartwatch
4. IN YOUR ZONE
Smartwatches: An emerging market
4
Apple
Watch
Huawei
Watch
Pebble
Time
LG
Urbane LTE
Asus
ZenWatch
Sony Smart
Watch 3
LG G Watch
R
Samsung
Galaxy
Gear S
Motorola
Moto 360
Pebble
Smartwatc
h
Operating
System
iOS
Android
wear
Pebble OS LG WPOS
Android
wear
Android
wear
Android
wear
Tizen
Android
wear
Pebble OS
Processor
Speed
n/a 1.2 Ghz 100 Mhz 1.2 Ghz 1.2 Ghz 1.2 Ghz 1.2 Ghz
1 Ghz
dual-core
1 Ghz 80 Mhz
RAM 512 MB 512 MB 64 KB 1 GB 512 MB 512 MB 512 MB 512 MB 512 MB 32 KB
Storage 8 GB 4 GB 2 MB 4 GB 4 GB 4 GB 4 GB 4 GB 4 GB 2 MB
Release
Date
April 2015 Mid 2015 July 2015 April 2015
November
2014
November
2014
November
2014
October
2014
Septembe
r 2014
January
2013
Price
Starts at
349$
Starts at
350 $
Starts at
200$
350 $ 200 $ 300 $ 300 $ 300 $ 250 $
Starts at
150 $
5. IN YOUR ZONE 5
Smartwatches: An emerging market
0
4
8
12
16
20
Android iOS Proprietary Tizen Windows
SHIPMENTSinmillionsofunits
2013 2014 2015 2016
Source: Wall Street Journal
6. IN YOUR ZONE
Deutsche Telekom
Wearables Hackathon
6
•Organized by Deutsche Telekom in
Dramstadt, Germany
•24 Hours
•6 teams of maximum 8 members
•Design Thinking & 5 Sprints
•Multiple wearable devices to develop on
•Endava had 8 employees participating
9. IN YOUR ZONE
Deutsche Telekom
Wearables Hackathon
9
• Team 1 - Smart Home for Apple Watch
• Team 2 - Fitness Assistant for Apple Watch
• Team 3 - MADS App (medical cloud service
app for Samsung Watch)
• Team 4 - KnowU (Face recognition app for
Sony SmartEyeglasses)
• Team 5 - Safe Home for Apple Watch
• Team 6 - Pirates Game (fitness app for
Samsung Watch)
10. IN YOUR ZONE
Apple Watch and WatchKit
10
• Launched on 24th April 2015
• Price range:
- 38 mm Apple Watch Sport - 349 $
Aluminium case and plastic band
- 42 mm Apple Watch Edition - 17,000 $
18-karat gold case and leather band
• Compatible with iPhone 5 + running iOS 8.2 and must be connected via
Bluetooth 4.0 or WiFi
• Input methods: Multi-touch, Force touch, Digital crown, Microphone
(Siri), Side Button and connected iPhone
• Capabilities:
- Receiving phone calls and texts - Apple Pay (coming soon)
- Tracking fitness via 3 sensors - Siri
- Controlling an Apple TV - Remote camera viewfinder
- Maps - Music player
- Passbook - Other 3rd party apps
11. IN YOUR ZONE
Apple Watch and WatchKit
11
•A third party app consists of two separate bundles:
- WatchKit app (runs on the Apple Watch)
- WatchKit extension (runs on the paired iPhone)
- Both are shipped to the AppStore via an iOS Application
•WatchKit API offers limited functionality
•You cannot read data from the watch - most important: no access to sensors
•You cannot even read the text you set on a label !!!
•The iPhone app should do most of the work while traffic between devices should be
minimised
12. IN YOUR ZONE
Apple Watch and WatchKit
•WatchKit app should contain images and interface files
•WatchKit extension should contain the logic and perform all the
heavy-lifting
•Long duration operations such as network requests must be
handled by the iPhone app
•Sharing data between devices should be done via NSUserDefaults
containers
•You can receive push notifications
•You can use Siri to dictate a vocal input
•You can use MapKit
12
13. IN YOUR ZONE
Apple Watch and WatchKit
13
Safe Home
QIVICON Home Base system setup
- Motion & light sensors
- Door and window lock sensors
- Lamps
Apple Watch app
Receiving push notifications when a sensor went off
Ex: Someone tried to enter your home
Take action if there is a security breach - call the police or start the alarms
The ability to turn on or off different devices.
Ex: Turn off the light after you left home
Checking the state of your sensors / lamps
14. IN YOUR ZONE
Android Wear
14
• Android Wear launched on March 18, 2014
• Partners
Motorola - Motorola Moto 360
Samsung - Samsung Gear Live
LG - LG G Watch , LG G Watch R, LG Watch Urbane
Asus - Asus ZenWatch
Sony - Sony SmartWatch 3
• By pairing phones running Android version 4.3+, Android Wear integrates Google Now
technology and mobile notifications into a smartwatch form factor.
• Features
Maps, Fitness, Media/Music Control, Notifications, Messaging, Search,
Camera, Calendar, Notes, Set reminders, timers, alarms etc.
15. IN YOUR ZONE
Android Wear
• Notifications
Handheld automatically shares notifications with the wearable
Take actions within the notification(Reply, Send message, Dial number)
• Create custom apps with custom UI
Wearable apps run directly on the device, giving you access to hardware such as sensors and the GPU.
Wearable apps are relatively small in size and functionality compared to handheld apps.
Users don't download apps directly onto the wearable.
• Sending and Syncing Data
The Wearable Data Layer API, which is part of Google Play services, provides a communication channel
for your handheld and wearable apps
• Watch Faces
Watch faces in Android Wear leverage a dynamic digital canvas to tell time using colors, animations, and
relevant contextual information.
15
16. IN YOUR ZONE
Android Wear and Hackathon
M.A.D.S.
• Medical Alarms Distributive System
• “Less delay, less pain”
• Based on Cumulocity
Connect any machine over any network
Manage and control data in real time
• Real time alerts
• Life saving actions
16
17. IN YOUR ZONE 17
•Will smartwatches be a hit?
YES
‣ A computer on your wrist is a leap forward.
‣ Once platforms will mature smartwatches will be able to do more.
‣ Smartwatches are within the impulse-buy range for many consumers.
‣ Anything that can make your life easier can be a success.
NO:
‣ They are still geek-chic. People still prefer analog watches.
‣ Activity tracking is not enough to succeed.
‣ The technology is not yet ready. At least for a couple of years.
‣ Cannot do something that an smartphone already can.
Conclusions
18. IN YOUR ZONE
Conclusions
• Smartwatches feel like they are unfinished products
• APIs offer limited functionality for developers
• Early adopters need to be very patient as battery life is poor and confusing
interaction will be irritating
• Big watch manufactures have started working on smartwatches: TAG Heuer
will launch an Android Wear timepiece with Google
• The Apple Watch had a good start - It will surpass the first iPhone in sales
by the end of the year
• The smartwatch market will depend on the success of the Apple Watch:
"Apple’s smartwatch competitors need the Apple Watch to succeed" -
Ian Fogg, Senior Director @ IHS
"I hope they sell millions and millions and millions of them. The more
they sell the more a few people will want something different and come to
TAG Heuer." -Jean-Claude Biver, CEO @ TAG Heuer
18
