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APPLE
INC.
MULTINATIONAL COMPANY
PRESENTED BY
ATIKAH MUNIRAH
NUR FATHIHAH
NUR AYESHA
JOEY JONG
NUR SYAZWANA
TABLE OF
CONTENTS
1 - THE COMPANY AND ITS
HISTORY
2 - ISSUE 1: QUALITY MANAGEMENT
3 - ISSUE 2: ANTI-
COMPETITIVENESS
4 - SUGGESTION 1: IMPLEMENT
ONLINE MONITORING
MANAGEMENT
5 - SUGGESTION 2: IMPROVE
QUALITY MANAGEMENT
WHAT IS APPLE INC.?
AN INTRODUCTION
AMERICAN COMPUTER AND CONSUMER
ELECTRONICS MULTINATIONAL COMPANY
WHAT WAS APPLE INC.?
THE BEGINNING
A SMALL, GARAGE-MADE COMPUTER COMPANY
FOUND BY TWO COLLEGE DROPOUTS
WH0 WERE THEY?
THE FOUNDERS
STEVE JOBS STEVE WOZNIAK
FOUNDER CO-FOUNDER
THE APPLE SEED
THE HISTORY
APPLE INC. WAS
FORMERLY KNOW AS
APPLE COMPUTER CO.
“CHANGING THE WAY PEOPLE
VIEWED COMPUTERS”
THE VISION
ORIGINAL MACINTOSH
THE APPLE SPROUT
1970S
APPLE I
FIRST SOLD WITHOUT A
MONITOR, KEYBOARD, OR
CASING UNTIL 1977
SERIOUSLY THOUGH. WHAT.
APPLE II
REVOLUTIONIZED THE COMPUTER
INDUSTRY WITH THE INTRODUCTION OF
SCREENS WITH COLOR GRAPHICS
THE APPLE SAPLING
1980S
WOZNIAK’S LEAVING, 1983
LOST INTEREST IN THE DAY-TO-DAY
OPERATIONS OF APPLE COMPUTER
THIS
IS
WOZNIAK
BTW
AND
THIS
IS
JOBS
JOBS’ LEAVING, 1985
AFTER CONTROVERSY WITH JOHN
SCULLEY, HE WENT TO PURSUE
BIGGER OPPORTUNITIES AND BOUGHT
PIXAR
THE BLOSSOMING
1990S
REPORTED ITS HIGHEST
PROFITS TO DATE
ONLY DUE TO THE PLANS THAT
JOBS HAD ALREADY PUT IN
PLACE BEFORE HIS DEPARTURE
APPLE’S DEMISE
IMAC
JOBS' DECISION NOT TO
LICENSE APPLE'S SOFTWARE
THE APPLE FRUIT
2000S
THE IPHONE LAUNCH
IPHONE 2007
HUGELY SUCCESSFUL
TOUCH-SCREEN CELLULAR
PHONE
AND THE PASSING OF
STEVE JOBS DUE TO
CANCER IN 2011
REST IN PEACE
THE GROWTH
PRESENT TIME
WAS THEN CHANGED
TO APPLE INC.
APPLE COMPUTER CO.
POPULARITY OF THE IPHONE
PROPELLED APPLE TO BECOME
THE FIRST COMPANY VALUED AT
1,000,000,000 DOLLARS IN 2018
THEN DOUBLED THAT FIGURE
TWO YEARS LATER
APPLE INC.
ISSUES
WHAT WERE THEY?
WHY
ARE
WE
HERE
HAT
ARE
WE
DOIN
ISSUE 1: QUALITY MANAGEMENT -
OVERHEATING ISSUES
WHY WAS IT HAPPENING?
WHAT WERE THE PROBLEMS?
HOW DID APPLE OVERCAME IT?
OVERHEATING ISSUES
MAINLY CAUSED BY A BUG
IN THE IOS 17 OPERATING
SYSTEM
THE BUG WAS IDENTIFIED AS THE
ROOT CAUSE OF OVERHEATING
ESPECIALLY ON IPHONE 15
MODELS
CAUSES AND FACTORS
UPDATES TO CERTAIN
THIRD-PARTY APPS LIKE
INSTAGRAM AND
ASPHALT 9
USAGE OF A 20-WATT
OR HIGHER CHARGER
CHALLENGES
SOFTWARE COMPLEXITY
COLLABORATION WITH THIRD-
PARTY SOFTWARE DEVELOPERS
USER EXPECTATIONS
THOROUGH TESTING
STRATEGIES
ACTIVATING LOW POWER MODE
UPDATING TO THE LATEST
SOFTWARE
DISABLING BACKGROUND ACTIVITY
ISSUE 2: THE EXCESSIVE ANTI-
COMPETITIVENESS OF APPLE
WHY WAS APPLE THIS WAY?
WHAT WAS THE REASON?
HOW DID APPLE AVOIDED IT?
ISOLATIONIST ISSUES
APPLE IS AN ISOLATIONIST AND
AVOIDS COMPETITION WITH OTHER
COMPANIES
THIS OBSTRUCTS THEIR SALES AND REPUTATION AS A WIDELY
KNOWN COMPANY
CAUSES AND FACTORS
BEING ANTI-COMPETITIVE PRODUCES FEWER
SALES
CUSTOMER COMPLAINTS REGARDING SOFTWARE
COMPETITION IN INNOVATION WITH OTHER
COMPANIES
CHALLENGES
USER COMPLAINTS ABOUT
SOFTWARE
CHANGING TRENDS AND
ALGORITHM CYCLES
STRATEGIES
IMPLEMENT THE NEED FOR COMPETITION
STAY AHEAD OF OTHER COMPANIES
IMPROVING MARKETING AND QUALITY TEAM
CONTINUOUSLY MONITOR COMPETITION AND
STAY AHEAD OF TRENDS
APPLE INC.
SUGGESTIONS
WHAT THE COMPANY CAN IMPLEMENT
WHY
DO
I
EXIST
THIS
HY
DO
WE
SUFFE
SUGGESTION 1: IMPROVING MANAGEMENT
OF ONLINE MONITORING AND DEVICE
USAGE
REASONS
LARGE NUMBER OF MINORS AND CHILDREN USE
APPLE PRODUCTS
OVERLOOKED ADULT TARGETED CONTENT
PROVIDING A SAFER BROWSING EXPERIENCE
ENHANCING PERKS FOR APPLE PRODUCT USERS
STRATEGIES
SETTING REQUIREMENTS AND USAGE OPTIONS
STRICT BROWSING LIMITS ON SAFARI
IMPROVING CONTENT MONITORING AND
GUIDELINES
SUGGESTION 2: IMPROVE STEPS FOR THE
PRODUCT QUALITY MANAGEMENT TEAM
REASONS
CUSTOMER SATISFACTION
COMPETITIVE ADVANTAGE
MINIMIZED DEFECTS AND RETURNS
STRATEGIES
IMPLEMENT INNOVATIVE TESTING APPROACHES
ESTABLISH A FEEDBACK SYSTEM
IMPROVE SUPPLY CHAIN TRANSPARENCY
APPLE INC.
A LARGE AND WELL-KNOWN
MULTINATIONAL COMPANY
WORTH TRILLIONS
MADE THE FIRST OF PORTABLE
COMPUTERS
FLAWED NONETHELESS
IMPERFECT BUT THRIVING
Apple Inc. Brief History, Issues and Suggestions Presentation

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