Presentation #1 – Discussion Questions (each question must be answered in at least two paragraphs each) 1. With the inventions of the iPhone, iPod, iPad, AppleTV, and now the Apple Watch, where can Apple go from here? In what ways can they increase market share? 2. Although Samsung is a direct competitor, Apple uses Samsung-manufactured parts in its iPhones. Could Apple benefit from partnering with other competitors, like Facebook? 3. The Cult of Apple has allowed Apple to become one of the most valuable brands in the last two decades, what other intangible resources have allowed Apple to surpass the veteran technology giants? Presentation #2 – Discussion Questions (each question must be answered in at least two paragraphs each) 1. Currently, there is a controversy surrounding Apple. FBI and Courts wants Apple to unlock a terror accused’s iPhone to gather evidence and also to thwart possible future attacks. So far Apple has declined to do so citing privacy reasons and fear of setting wrong precedence. Which side of the argument do you come in? How does Apple’s position impact its Triple Bottom Line strategy? 2. Patent infringement can be killer blow to a company’s competitive position. Apple has been both victim and aggressor in several lawsuits. How much of an impact (if any) has patent infringement had on Apple’s competitive advantage? 3. How would Apple’s recent move away from radical innovation to incremental innovation affect its future competitive advantage? Apple (in 2013): How to Sustain a Competitive Advantage? History of Apple Apple SWOT 2013 Performance Apple’s greater economic value creation due to superior product differentiation. Superior quality and user friendly features. 78% of the iPhone owners cannot imagine owning a different phone. Brand appeal. 59% confessed to blind loyalty to Apple’s product, Another anecdotal evidence is the long lines in front of Apple stores to get its latest products. Performance Apple’s integrated ecosystem, end-to-end strategy gives it a competitive advantage. Performance Between 2011 and 2012 gross value for Apple increased by 200% due to higher perceived value by customers as well as efficient supply chain. Apple Revenue And Compounded Growth ratio (CAGR) 2002-2009 Apple’s Revenue in Billions U.S Dollars Triple Bottom Line Triple Bottom Line Measurement Index Economic Measures: Economic variables measures bottom line and flow of money Personal income Cost of underemployment Establishment churn Job growth Revenue by sector contributing to gross state product Environmental Measures Environmental variables represent measurements of natural resources and reflect potential influences to its viability. It incorporate air and water quality, energy consumption, natural resources, solid and toxic waste, and land use/land cover. Fossil fuel consumption. Selected priority pollutan.