The document presents an overview of Nokia's evolution from a telecommunications leader in the 1990s to its decline due to strategic missteps and market disruptions, particularly from the introduction of the iPhone and Android. It outlines key milestones in Nokia's rise, the challenges it faced that led to its fall, and the lessons learned from its experience. Currently, Nokia is attempting a rebirth by reviving its brand through collaborations and focusing on modern technology like smartphones and 5G.

1. RISE AND FALL OF NOKIA
Presentation on:
Presentation By:-
Shailendra Kumar Roy
Faculty:- B.E. Computer
Semester:- First
Roll no.:- 07
Presented To:-
Er. Parbat Raj Jha
[Fundamental of Computer]
[From Industry Leader to Lesson in Disruption]

2. CONTENTS:-
1. Introduction
2. Rise of Nokia
● Key Milestones
● Success Factors
1. Fall of Nokia
● Challenges
● Strategic Mistakes
1. Lesson from the Fall
2. Rebirth and Present Status
3. Conclusion

3. INTRODUCTION:-
Nokia is a Finnish multinational corporation widely recognized as a pioneer in telecommunications and
technology. Founded in 1865 as a pulp mill, Nokia transitioned through various industries, including rubber and
electronics, before becoming a global leader in mobile communications. Its headquarters is located in Espoo,
Finland.Nokia played a transformative role in the mobile phone industry, dominating the market from the 1990s to
early 2000s with its durable and innovative handsets, including iconic models like the Nokia 3310.

4. RISE OF NOKIA:-
Key Milestones:-
● Launch of first GSM phone, Nokia 1011. (1992)
● Nokia became the largest phone manufacturer leaving Motorola behind. (1998)
● Nokia 1100 became the one of the best selling phones globally. (2003)
● Innovation of Symbian OS. (2001)
Success Factors:-
● Quality and Durability.
● Strong brand recognition.
● Strong global distribution network.

5. FALL OF NOKIA:-
Challenges:-
● Launch of iphone disrupted the market.(2007)
● Google's Android further shifted the ecosystem.(2008)
Strategic Mistakes:-
● Overreliance on Symbian OS.
● Late transition to touchscreens and app ecosystems.
● Choosing Microsoft Windows over Android.
– In 2013, Nokia’s mobile phone division was sold to Microsoft for €7.2 billion​
.

6. LESSONS FROM THE FALL:-
● Complacency in innovation can lead to decline.
● Failure to adapt to consumer demands and market trends.
● Importance of ecosystems over standalone products.

7. REBIRTH AND PRESENT STATUS:-
● In 2016, Licensing deal was done with HMD Global to revive the Nokia brand.
● Re-releases of classic phones along side modern smartphones.(E.g:- Nokia 3310)
● Current focus on Smartphones, networking technology, and 5G Technology.

8. CONCLUSION:-
Nokia's story highlights the importance of agility and innovation in tech because Legacy cannot
be forever. It should be maintained, stay ahead in technology and should continuously evolve with customer
needs to be forever in the market.

9. REFERENCES:-
● Google
● Wikipedia
● AI