This document contains a 15 question survey measuring the implications of integrated marketing communications for the Nescafe brand. Respondents are asked to rate on a 5 point scale the degree to which various advertising tools like television commercials, billboards, magazines, newspapers, online promotions, and personal selling influence them regarding Nescafe. It also asks them to assess Nescafe's advertising effectiveness and need to modify its marketing approach or media selection.

1. Appendix
A Survey on measuring IMC’s implication for Nescafe
The questionnaire scale has been prepared from the least to best which indicates by the
following form. Put a tick mark in the box that best supports your mind.
1. Strongly Disagree 2. Disagree 3. Neither Agree nor Disagree 4. Agree 5. Strongly Agree
Name: Age: Occupation:
1 2 3 4 5
1. Advertising influences you in taking Nescafe coffee.
2. TVC helps you in finding Nescafe and its importance.
3. Billboard attracts you to learn about Nescafe.
4. Newspaper attracts you in taking Nescafe.
5. Magazine plays role in promoting brand.
6. Online promotion is effective for Nescafe.
7. Consumer Promotion is good for Nescafe.
8. Nescafe needs other advertising tools except TVC,
Billboard, Magazine, Press Ad, and Online Advertising.
9. Nescafe’s advertising hits your mind.
10. Trade Promotion attracts you to know about Nescafe.
11. Personal Selling is effective for Nescafe.
12. Nescafe needs to modify its advertising trend.
13. Radio media attracts you for the product learning.
14. Point of Purchase sales is a good promotional method.
15. Nescafe needs to rearrange its media selection.