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Bibiliogrphy
- 1. BIBILIOGRAPHY
1. Kenneth E. Clow and Donald Baack, 2007, “Integrated Advertising, Promotion, and
Marketing Communications”.
2. Naresh K. Malhotra and Satyabfusan Dash, 2010, 6th edition, “Marketing Research- an
applied orientation”.
3. Philip Kotler and Kevin Lane Keller, 2009, 13th edition, “Marketing Management”.
4. Brief of Unitrend brochures.
5. http://www.google.com.
6. http://www.yahoo.com.
7. http://www.wikipedia.com.
8. http://www.answers.com.
9. http://www.WhatTheyThink.com.
10. Shahriar Huda, Brand Executive, Unitrend limited.
11. Simon Islam Shaon, General Manager, Adcomm Limited.
12. Sheikh Atiqur Rahman Mishuk, Territory Officer, Nestle Bangladesh.
13. Mir Moasser Ali, Marketing Manager, Nestle Bangladesh.
14. Rimi Hossain, Brand Director, Unitrend Limited.
15. Brochures of Nestle.
16. Creative brief of Nescafe from Unitrend archive.