This document provides a table of contents for a study on the marketing strategy and tools of Nescafe coffee. The table of contents outlines 18 sections, including the introduction, purpose and background of the study, literature review, methodology, a brief history of Nestle, Nescafe's marketing strategy and mix, advertising tools used, snapshots of advertising, analysis of tools to measure consumer perception, key findings from statistical analysis, recommendations, and conclusion.

1. Table of Content
Particulars Page No.
Introduction 01
Purpose of the Study 01
Background of the study 01
Literature Review 02
Methodology of this study 02-03
A brief history of Nestle 04
Marketing Strategy of Nescafe 05
Marketing Mix of Nescafe 06-08
The Advertising tools used for Nescafe 08-09
Snapshots of prevalent advertising of Nescafe 10-11
Analysis of tools to measure consumer perception 12-15
Key Findings regarding statistical analysis 16
Recommendations regarding IMC tools of Nescafe 17
Conclusion 18