2011 publishing sector research highlights


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Presentation produced for the Publishing Skills Council February meeting 2011 outlining key findings being incorporated into the forthcoming Publishing Sector Profile.

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  • Occupations that are hard to fill: Distribution, sales and marketing – 63% Art and design – 28% Technical development – 26% Business management in particular for books (20%) and newspapers (22%) Editorial, journalism and sport for newspapers (29%) Production for books (20%)
  • For short terms contracts: 31% art and design 30% business management Book publishers report gaps in production – 27% Editorial, journalism and sport – 72% for newspapers, 35% for journals/periodical & 27% books
  • Keep up with change: (rises to 35% in journals/periodicals) Failure to train: (rises to 36% in books, 41% in newspapers)
  • Causes: 62% newspapers companies have difficulty meeting quality standards
  • 23% of newspaper employers have an L&D plan – Creative Media is 18% 15% book publishers have decreased their l&d budget
  • Note that newspapers had 27% on multi-skilling and 25% on creative talent.
  • Newspapers most likely to favour in-house training by other staff – 75% Book publishers most likely to use external training – 76% or books/printed materials – 68% Most common reasons for not providing L&D include: Cost – 55% (rises to 67% in newspapers) Already proficient – 40% (rises to 57% in periodicals/journals) Time – 39%
  • Offering work placements rises to 73% in newspapers and 56% in books
  • 2011 publishing sector research highlights

    1. 1. Publishing Skills Council 24 February 2011
    2. 2. Publishing Sector Profile highlights <ul><li>Recruitment </li></ul><ul><li>Qualification levels </li></ul><ul><li>Skills shortages in new entrants </li></ul><ul><li>Skills gaps in existing workforce </li></ul><ul><li>Future skills needs </li></ul><ul><li>Learning and development </li></ul><ul><li>Apprenticeships and work placements </li></ul>
    3. 3. Recruitment <ul><li>New recruits in 2010: </li></ul><ul><li>22% permanent contracts </li></ul><ul><li>77% short term contracts </li></ul><ul><li>2% both </li></ul><ul><li>21% from Creative Media industries </li></ul><ul><li>43% outside of Creative Media industries </li></ul><ul><li>37% direct from education </li></ul><ul><li>Vacancies: </li></ul><ul><li>13% had current vacancies </li></ul><ul><li>36% of these hard to fill </li></ul><ul><li>Demand for permanent staff: </li></ul><ul><li>13% increased </li></ul><ul><li>19% decreased </li></ul><ul><li>67% remained the same </li></ul><ul><li>Changes in permanent staff in next 12 months: </li></ul><ul><li>20% increase </li></ul><ul><li>5% decrease </li></ul><ul><li>72% remain same </li></ul><ul><li>Changes in short term staff: </li></ul><ul><li>16% increase </li></ul><ul><li>3% decrease </li></ul><ul><li>75% remain same </li></ul>
    4. 4. Recruitment
    5. 5. Recruitment <ul><li>Reasons vacancies are proving hard to fill: </li></ul><ul><li>Lack skills or talent company demands – 92% </li></ul><ul><li>Lack attitude, motivation or personality – 83% </li></ul><ul><li>Lack relevant work experience – 56% </li></ul>
    6. 6. Qualification levels
    7. 7. Qualification levels <ul><li>Of 51% with degree, 12% in media related subject </li></ul><ul><li>Of 12% in media related subject: </li></ul><ul><ul><li>47% Media/Communication Studies </li></ul></ul><ul><ul><li>25% Journalism </li></ul></ul><ul><li>44% say formal qualifications not a priority </li></ul><ul><li>29% value undergraduate degrees, certs, dips </li></ul><ul><li>16% value technical/vocational qualifications </li></ul><ul><li>Newspapers most likely to value technical/vocational – 30% and postgraduate – 18% </li></ul><ul><li>Books most likely to value undergraduate qualifications – 32% </li></ul><ul><li>Contrast: 44% of publishers place little value on formal qualifications, yet 51% have a degree </li></ul><ul><li>Overall 53% have no preference for a media related subject </li></ul><ul><li>29% prefer a media related subject (64% in newspapers, 38% in books) </li></ul>
    8. 8. Skills shortages – new entrants <ul><li>Sales and marketing skills – 31% </li></ul><ul><li>Creative talent – 21% </li></ul><ul><li>Skills using software packages – 17% ( Journals & periodicals 33%; Newspapers 23%; Books 19%) </li></ul><ul><li>Multi-skilling – 16% </li></ul><ul><li>= Leadership and management skills – 13% = Finance – 13% </li></ul>
    9. 9. Skills gaps in existing workforce <ul><li>28% of employers report skills gaps </li></ul><ul><li>Most commonly reported in occupations: </li></ul><ul><li>Distribution, sales and marketing – 24% </li></ul><ul><li>Business management – 24% </li></ul><ul><li>Strategic management – 19% </li></ul><ul><li>Art and design – 17% </li></ul><ul><li>Production – 16% </li></ul><ul><li>Editorial, journalism and sport – 14% (newspapers – 59%, journals & periodicals – 23%) </li></ul>
    10. 10. Skills gaps in existing workforce
    11. 11. Skills gaps in existing workforce - causes <ul><li>Inability to keep up with change – 22% </li></ul><ul><li>Failure to train or develop staff – 20% </li></ul><ul><li>Recently recruited staff lack of experience – 17% </li></ul>
    12. 12. Skills gaps in existing workforce <ul><li>Causes company to: </li></ul><ul><li>75% delay products </li></ul><ul><li>49% lose business </li></ul><ul><li>48% outsource work </li></ul><ul><li>48% increase costs </li></ul><ul><li>35% difficulty meeting quality standards </li></ul><ul><li>Action taken: </li></ul><ul><li>71% publishers have taken action </li></ul><ul><li>75% by skilling up existing workforce </li></ul><ul><li>55% increasing trainee programmes </li></ul><ul><li>54% redefining existing jobs </li></ul>
    13. 13. Future skills gaps
    14. 14. Learning and development <ul><li>13% have a learning & development plan </li></ul><ul><li>14% have increased L&D budget </li></ul><ul><li>10% have decreased L&D budget </li></ul><ul><li>69% kept L&D budget at same level </li></ul><ul><li>46% funded or arranged L&D for staff </li></ul>
    15. 15. Learning and development
    16. 16. Learning and Development <ul><li>70% favour external course or seminar </li></ul><ul><li>57% mentoring or coaching on the job </li></ul><ul><li>54% Informal support on the job by other staff </li></ul><ul><li>44% books and printed materials </li></ul><ul><li>39% in-house training by other staff </li></ul>
    17. 17. Apprenticeships <ul><li>5% have offered an Apprenticeship </li></ul><ul><li>34% would consider offering Apprenticeships </li></ul>
    18. 18. Apprenticeships
    19. 19. Internships and work placements <ul><li>19% have offered Graduate Internships </li></ul><ul><li>35% would consider offering them </li></ul><ul><li>50% have offered work placements or experience </li></ul><ul><li>20% would consider offering them </li></ul><ul><li>74% placements organised via personal contacts </li></ul><ul><li>49% through schools </li></ul><ul><li>40% through universities </li></ul><ul><li>29% through colleges </li></ul><ul><li>10% through other sources </li></ul>