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First/Last Mile
Problem Solving
The Trip Affordability Tool
An application of real-time data collection and economic analysis
Presentation for the Department of Transportation & Uber
Celebrating Cities - Hack the Last Mile
Objectives
• For someone with no computer skills:
✦ Learn Something
✦ Work to Make Something Useful
• Focus on Civic Utility
So…
What Do We Know?
Data is Useful
Source: MD iMap
But Context is More Important
Source: MD iMap, Open Street Maps
Dedicated Transit Entry Points Provide
Access to Transportation Networks
Which Can Provide Access to Jobs
Source: Location Affordability Index, Transpo Cost as % of Income, Low Income Individuals
How do People Get to Entry
Points?
• Walk
• Bus
• Bike
• Rail
• Auto
How Do They Choose Which
Mode?
• And are they accurately taking into accounts all the costs of their trip?
• US DOT Guidance: The Value of Travel Time Savings: Departmental
Guidance for Conducting Economic Evaluations Revision 2 (2015 Update)
• “it should not be inferred that travelers prorate their household
incomes by the hour to make decisions.”
Location Affordability Index
Tool
Take the LAI to a Micro-Level
Trip Decision Making
Product Development:
Start Small
• Commuter Trips are Often Multi-Segment
• Focus on 1st Piece
• Simple Calculations to Allow Person to See and
Understand Cost
Overview
• User enters address
• Fields return nearest Light Rail Station with additional information
• Time to Walk
• Cost of Walk Based on Value of Time
• Time for Uber Trip
• Cost of Uber Trip
• Allows user to see true cost
Trip Affordability Tool
Technical Approach
• Python Jupyter Notebook (https://gist.github.com/marks/79517bbd95fb159174e7)
• Calculate Nearest Light Rail Station based on distance from User Starting Address
• Use Google Maps API to return Walk time information (and Bus, Rail, Other)
• Calculate Cost of Walk Based on Value of Time
• Use Uber API
• /V1/REQUESTS/ESTIMATE
• pickup_estimate
• price
• trip.duration_estimate
Technical Approach
Limitations
• Tool is for One Segment of Trip
• Only Monetizes Time
• Certain modes have use-fees (fares,
depreciation, subscription, etc.)
• No weighting of values - people have different
preferences, which influence decisions
Future Applications
• User Can Optimize Mode Accessibility by Cost
• User Can take Measures to Reduce Mode Trip Cost
• Use Dynamic Location Placement for
Pickup/Dropoffs for Pooled Services
Optimal Mode Choices
Based on Cost/Distance
Thank You
• Questions
• thgrogan@gmail.com
• Tech Support
• darron.fuller@emiurgic.com
• mark.silverberg@socrata.com

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Uber Hackathon Presentation

  • 1. First/Last Mile Problem Solving The Trip Affordability Tool An application of real-time data collection and economic analysis Presentation for the Department of Transportation & Uber Celebrating Cities - Hack the Last Mile
  • 2. Objectives • For someone with no computer skills: ✦ Learn Something ✦ Work to Make Something Useful • Focus on Civic Utility
  • 5. But Context is More Important Source: MD iMap, Open Street Maps
  • 6. Dedicated Transit Entry Points Provide Access to Transportation Networks Which Can Provide Access to Jobs Source: Location Affordability Index, Transpo Cost as % of Income, Low Income Individuals
  • 7. How do People Get to Entry Points? • Walk • Bus • Bike • Rail • Auto
  • 8. How Do They Choose Which Mode? • And are they accurately taking into accounts all the costs of their trip? • US DOT Guidance: The Value of Travel Time Savings: Departmental Guidance for Conducting Economic Evaluations Revision 2 (2015 Update) • “it should not be inferred that travelers prorate their household incomes by the hour to make decisions.”
  • 10. Take the LAI to a Micro-Level Trip Decision Making
  • 11. Product Development: Start Small • Commuter Trips are Often Multi-Segment • Focus on 1st Piece • Simple Calculations to Allow Person to See and Understand Cost
  • 12. Overview • User enters address • Fields return nearest Light Rail Station with additional information • Time to Walk • Cost of Walk Based on Value of Time • Time for Uber Trip • Cost of Uber Trip • Allows user to see true cost
  • 14. Technical Approach • Python Jupyter Notebook (https://gist.github.com/marks/79517bbd95fb159174e7) • Calculate Nearest Light Rail Station based on distance from User Starting Address • Use Google Maps API to return Walk time information (and Bus, Rail, Other) • Calculate Cost of Walk Based on Value of Time • Use Uber API • /V1/REQUESTS/ESTIMATE • pickup_estimate • price • trip.duration_estimate
  • 16. Limitations • Tool is for One Segment of Trip • Only Monetizes Time • Certain modes have use-fees (fares, depreciation, subscription, etc.) • No weighting of values - people have different preferences, which influence decisions
  • 17. Future Applications • User Can Optimize Mode Accessibility by Cost • User Can take Measures to Reduce Mode Trip Cost • Use Dynamic Location Placement for Pickup/Dropoffs for Pooled Services
  • 18. Optimal Mode Choices Based on Cost/Distance
  • 19. Thank You • Questions • thgrogan@gmail.com • Tech Support • darron.fuller@emiurgic.com • mark.silverberg@socrata.com