Thuraia White proposes an app called TravelNYC to make refilling metro cards and buying LIRR tickets more convenient for NYC commuters. Ethnographic research found commuters find the current process time-consuming. The app would allow users to scan metro cards to add funds or view schedules. It would also let users buy LIRR tickets on their phones. Specifications include home screen buttons for accounts, MTA, and LIRR functions like schedules, ticket purchasing, and metro card refills. A user scenario shows how Dani could refill her metro card from home using the app.
2. Thuraia White App App Research and Development
Observed Unmet Need or Desire
There is a need to make it easier and more
convenient for commuters to refill metro
cards
10. Take Away From Interview
• It is not always convenient to refill metro
cards
• Especially in Queens or Long Island
• Going to mta kiosk can cause a person to
miss his/her bus or train
Thuraia White App App Research and Development
11. Draft Idea For App
I want to make a app that makes it more
convenient to travel in NYC.
Thuraia White App App Research and Development
12. Draft Idea For App
The app should cut out the middle man/
machines and make it easier for commuters
to travel
Thuraia White App App Research and Development
13. Draft Idea For App
The app will allow commuters to refill their
metro cards as well as view bus and train
schedules
Thuraia White App App Research and Development
14. Draft Idea For App
The app will also let commuters buy and
store LIRR tickets on their phones
Thuraia White App App Research and Development
17. Ideas From Ideation Session
Unmet need:
• Buying tickets for the LIRR and refilling metro
cards is inconvenient and time consuming
Who is the app for:
• NYC commuters
• Anyone using the LIRR
Thuraia White App App Research and Development
18. Ideas From Ideation Session
How the app would work:
• Users will create a account where they will be
able to buy LIRR tickets and refill their metro
cards
• To refill the card they will scan a QR code on
the metro card that will scan the cards
information and allow them to add money to it
Thuraia White App App Research and Development
20. Research On Smartphone Apps
Nice go mobile: Is a Traveling App for long
island buses. It allows users to buy bus
tickets as well view schedules. Its a very
simple app and I like the way its designed
however it is only for long island buses
Thuraia White App App Research and Development
22. Research On Smartphone Apps
Transit: Is a scheduling App that tells users
what buses are near by and how long till
they he/she will have to wait for the next
bus. It does not give a option of buying
tickets or adding money to metro cards
Thuraia White App App Research and Development
24. Research On Smartphone Apps
Buses: Is a bus tracker its useful because it
tells the users exactly where the bus is
located and how many stops it is away from
him/her. How ever it doesn’t show the user
the bus schedule or allow them to buy
tickets or add money to metro cards. It is
also very ugly
Thuraia White App App Research and Development
25. Tighter Application Description
The app will be a convenient way for people
to buy LIRR tickets and refill there metro
cards from there phones. The app will also
come with a trip planner so users can plan
there commute
Thuraia White App App Research and Development
26. Specifications Of The App
Home Screen buttons:
Options, Account, MTA, and LIRR
• Sub-level 1:MTA
• Scan card – Money/Time on card
Add money/time to card
• Schedules (shows buses & trains near by)
• Browse all transit lines
Thuraia White App App Research and Development
27. Specifications Of The App
• Sub-level 2: LIRR
• Tickets
• Browse LIRR train schedules
• Buy ticket (options for buy tickets):
• One way, Round trip, Weekly, Monthly, City
ticket, Getaways and packages
Thuraia White App App Research and Development
28. Thuraia White App App Research and Development
- Dani
- Commutes to school
- Has a internship in the city
- Takes public transportation
Thuraia White App App Research and Development
29. - Dani Forgets to refill her metro card
- Her weekly expires today
- There is no where to conveniently buy a new
one near her house
huraia White Visualization of
ser Scenario
huraia White App App Research and Development
30. • With the TravelNYC app
• She is able to refill her metro card from home
Thuraia White App App Research and Development
31. Final name choice: TravelNYC
Words collected during
ethnographic research:
• MTA
• Travel
• Convenient
• Transit
• NYC
• Easy
Possible names for app
from these words:
• ConvenientTravel
• TravelNYC
• EasyTravel
• EasyTransit
Thuraia White App App Research and Development
