For app design Interview: https://vimeo.com/258888480

1. Welcome
App Research and Development Jorden Prussing

2. App Research and Development Jorden Prussing
Unmet Need or Desire
• Overall convivence of shuttles, especially its lateness and tendency to skip stops

3. The Observed Group
• Students at pick-up locations, train stations, and on board the shuttle
App Research and Development Jorden Prussing

4. Ethnographic Research Observations
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5. Ethnographic Research Observations
App Research and Development Jorden Prussing

6. Ethnographic Research Observations
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7. Ethnographic Research Interview
App Research and Development Jorden Prussing

8. Ethnographic Research Interview
• Lots of waiting in disorganized lumps
• Large crowds prevent people from getting on shuttle
App Research and Development Jorden Prussing

9. Ethnographic Research Interview
• Up to 25 minutes late
• Don’t know if there are delays
App Research and Development Jorden Prussing

10. Ethnographic Research Interview
• No indication where to stand
• There’s a risk that you will be turned away if there are too many people
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11. App Idea
• Keep users updated on the shuttle’s location
• Indicate spots for shuttle to go or pick you up
• Reserve seats
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12. Ideation Session
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13. Ideation Session
• Pick locations
• Match the train times and see train schedule in app
• “Bus is here” and “Wait for me” notifications
• Shuttle stops with screens to alert students of shuttle delays, accidents, on time
App Research and Development Jorden Prussing

14. Research on Smartphone Apps
• SuperShuttle:
• Show pick up locations
• Google Map styled maps
• See driver info
App Research and Development Jorden Prussing

15. Research on Smartphone Apps
• UHM Shuttle:
• Nice way to show the stops on rout
• Easy to read and nice fonts
• Shows when arriving and ETA of next stop
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16. Research on Smartphone Apps
• Notebook – Take Notes:
• Notebook sections
• Travel section has maps
• Easy to make a plan for your day
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17. Research on Smartphone Apps
• Snapchat:
• Nice map
• Personal characters for users
• Clean fonts
App Research and Development Jorden Prussing

18. Research on Smartphone Apps
• Uber:
• Pick a travel location
• Payments through the app
• Affordable/Luxury rides available
App Research and Development Jorden Prussing