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DDeBoard Rail Europe Journey Map Exercise STC Philadelphia Metro Chapter April 20113

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This is a worksheet designed to help attendees to the meeting apply their learning.

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DDeBoard Rail Europe Journey Map Exercise STC Philadelphia Metro Chapter April 20113

  1. 1. Worksheet: Rail Europe Journey MapTraveler’s Guiding PrinciplesPeople choose rail travel because it is convenient, easy, and ?flexible.? ?Customer JourneyStages Research and Shopping Booking Post-booking, Travel Post-Travel Planning Pre-TravelTasks (Doing) Research Find trips. Confirm itinerary. Waiting for paper Activities, Share experience. destinations, tickets to arrive. unexpected routes, and changes in plans. products. Other? Other? Other? Other? Other? Other?Social/On-lineThinking Where do I want to go? ?Feeling I’m excited to travel! ?Experience Enjoy abilityOpportunitiesGlobal Phase: Phase Phase PhaseCopyright Donn DeBoard 2013 (Rail Europe Experience Map: Chris Risdon, Adaptive Path, August 2011, Rail Europe site: http://bit.ly/Vxzhq4)

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