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Why culture is the life force of a great (international) business

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A talk to students at University of Sussex's business school on the recent merger between UK company Good Rebels and Spanish digital group Territorio Creativo. Exploring the importance of cultural rituals in unifying a business across 4 timezones, 5 countries and 6 offices.

Published in: Business
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Why culture is the life force of a great (international) business

  1. 1. Why Culture is the life force of a great (international) business.
  2. 2. We are Good Rebels An experience design and innovation company. We exist to provoke, inspire and create experiences that matter.
  3. 3. We are Good Rebels An experience design and innovation company. We exist to provoke, inspire and create experiences that matter.
  4. 4. In today’s connected world your brand is defined, not by a marketing team or agency, but by how people experience it.
  5. 5. Understanding culture What is culture? Why is culture important? How do you develop culture? Can you measure culture?
  6. 6. What is culture?
  7. 7. We don’t make movies to make money. We make money to make movies.
  8. 8. Cultural perspectives Integration Differentiation Fragmentation Prof. Joanne Martin, Stanford Graduate School of Business, 2002
  9. 9. Why is culture important?
  10. 10. Anyone can copy your strategy but nobody can copy your culture. Torben Rick, 2013
  11. 11. Why no one’s listening to a Walkman
  12. 12. How do you develop culture?
  13. 13. Rituals and stories
  14. 14. Tc Outlook
  15. 15. Tc Desayunos
  16. 16. Tc Plus
  17. 17. Tc Welcome
  18. 18. Tc Party
  19. 19. Collaborative projects
  20. 20. Good Rebels Cañas
  21. 21. Can you measure culture?
  22. 22. Cultural dimensions
  23. 23. People + Culture = Great work
  24. 24. mark@goodrebels.com twitter.com/markralphs +44 (0) 1273 677 170 goodrebels.com instagram.com/good.rebels Thank you for 👂ing and 👋.

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