3. TSE
A View From The Middle
child - demo/culture - income - career - life
Knowing who
you are.
4. TSE
A View From The Middle
child - demo/culture - income - career - life
Retire at 72
- 25 yrs in and
5 jobs to date
Knowing who
you are.
5. TSE
A View From The Middle
child - demo/culture - income - career - life
Retire at 72
- 25 yrs in and
5 jobs to date
Knowing who A Good Full Life
you are. to 94
6. TSE
A View From The Middle
child - demo/culture - income - career - life
Retire at 72
- 25 yrs in and
5 jobs to date
Knowing who Seen a $1B and A Good Full Life
you are. serve HHI< $15k to 94
7. TSE
A View From The Middle
child - demo/culture - income - career - life
Boomer &
Echo Boomer Retire at 72
- 25 yrs in and
5 jobs to date
Knowing who Seen a $1B and A Good Full Life
you are. serve HHI< $15k to 94
9. We are all in the middle of
extremely challenging times
s
10. SIGNS OF THE TIMES
- Finding direction in a changing marketplace
- Personal, Professional, Cultural implications
What Next?
The Great Recession
Bankruptcy
Foreclosure
Unemployment
The War Against Terror
Social Anxiety
“How Do I Get it Back?”
11. American Business & Culture has been
Chasing the Extremes
“All You Need is Love” “Greed is Good”
12. No more, more, more, more, more, more.
“We have created a system for growth that depended on our
building more and more stores to sell more and more stuff
made in more and more factories in China, powered by more
and more coal that would cause more and more climate
change but earned China more and more dollars to buy more
and more U.S. T-bills so America would have more and more
money to build more and more stores to sell more and more
stuff that would employ more and more Chinese . . .
We can‟t do this anymore.
- Thomas L. Friedman
13. THE AMERICAN DREAM LOST THE MIDDLE
- The Dream became Fantasy
- “Attainable” became blinded by unreal Credit
- Responsibility forgot Community
14. “The significant problems we face cannot
be solved at the same level of thinking we
were at when we created them.”
- Albert Einstein
15. The Wisdom of the Middle
Stimulate
Progress
Preserve
the
Core
16. The Wisdom of the Middle
Protect what works but Innovate pro-actively;
Increase generational involvement to bridge
where you are now to where you can be; don't
replace long-term thinking with short-term reaction.
Possible examples:
• Value not Discounting
• With Consumer not At Consumer
• Internal Culture-driven not News-driven
• Partnering not Mentoring talent
• Financial contribution AND Social contribution
17. Focus On What Really Matters
“Regardless of their age, members of the recession
generation will most likely be shaped by a return to
„Things That Matter‟, a re-definition of values.”
- New York Times - March 8, 2009
18. New Minds Matters
" A general at West Point told me, 'This is the most inspired and inspiring
generation to come through since 1945.' I see the same thing with the
young people who come to work with me. They have a sense of
responsibility and service and a lack of cynicism that is remarkable and
wonderful. It's an ethos, and it's collective. That's what's really powerful.
It's connected technologically.
There is a fundamental assumption of being part of a much larger world
and a much larger set of aspirations. The world can be a really awful,
brutal, turbulent place. And yet I'm hopeful precisely because of this
generation of kids. I really think we ought to just give them the keys as
soon as we can. Let them run it."
Jim Collins
Author, Built to Last
April 2009
19. TECH THAT MATTERS
“Invention is the product of a creative
or curious mind. Innovation is
something that changes the life of
the customer. It changes the life of
the customer in some way, or the
world in which the customer
experiences things. That‟s an
innovation.
Dr. Arno Penzias
Former VP & chief Scientist at Bell Labs
Winner of the 1978 Nobel Prize in Physics
20. “Thrift is the New Cool”
“We are no longer in a Starbucks
economy. We are in a Rust-belt
economy with consumers looking
for value at every turn. And I don‟t
believe we will ever go back.”
Warren Buffett
Feb, 2009
23. “I believe that a popular, thirty-year notion that the U.S.
can evolve from being a technology and manufacturing
leader to a service leader is just wrong. Real
engineering was traded for financial engineering. In the
end, our businesses, our government, and many local
leaders lost sight of what makes a nation great: a
passion for innovation.
Jeffrey R. Immelt,
Chairman & CEO GE
February 2009
24. “To this end, we need an educational system that inspires hard
work, discipline, and creative thinking. The ability to innovate must
be valued again. We must discover new technologies and develop
a productive manufacturing base. Our trade deficit is a sign of real
weakness and we must reduce our debt to the world. GE will
always invest to win globally, but this should include a preeminent
position in a strong U.S.
People come to GE because they understand there is more to life
than making a buck. People come here because they want to make
a difference, and never has this been more important than it is right
now.
Jeffrey R. Immelt,
Chairman & CEO GE
February 2009
26. UR CORE PURPOSE What we do matters
Some wireless companies only see their
customers as an opportunity, at Cricket,
we see a responsibility. A responsibility
that challenges the norms of the industry
so we can offer smart choices that fit our
customers‟ lives and deliver those
choices with respect.
Our purpose and passion is simple
Create coveted communication products
that all our communities deserve and
can afford.
27.
28. What Next:
Real Tech Dreams from the Middle
• Know Who You Are: Person, Company, Brand
• Have an Authentic POV and Purpose . . . Movement
• Pursue Relevant Innovation vs Extreme Invention
• Responsibility to Community . . .
- Neighborhood, San Diego, America, Global
• Partner, host interns, foster community conversations
• Have Courage and Patience to do “What Matters”.
What You Do Matters . . .
