Who are you?

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Keynote presentation at the 2010 Creativity Cruise.

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Who are you?

  1. 1. Keeping Up With The Tweeters
  2. 2. Keeping Up With The Tweeters
  3. 3. Who are you?....and Why Should I Care? Our clients often task us, as consultants, with answering this question about respondents, employees and population groups.....but can we answer this question about ourselves and our organizations?
  4. 4. Journey
  5. 5. Journey thought process, foresight, question, growthEndless Journey - SE Poster by Spectral
  6. 6. We all have commonalities and as “specialists” we sometimes forget: They call them Military Generals for a reason....it’s not always about standing out as a specialist Get back to the “human” commonalities that look at people as people
  7. 7. Expectations Often = Limitationsmusic is a good example ofhow connected and capablewe are, subconsciously
  8. 8. A Connection similar to jazz and other art forms, we can use theculture,economy andsocial characteristics to see how our industry is evolving
  9. 9. Catalysts for Change Tech Economy Culture Phenomenons Boomers Gen-X Gen-Y Experiential
  10. 10. Experiential Era
  11. 11. auntiefashion.wordpress.com/2008/12/page/2/www.hellogiri.com/.../television-price.com/.../
  12. 12. evolution of marketing and brand communication strategies the modern business isconstantly innovating, not to “win”, but to survive
  13. 13. Comfort with sharing
  14. 14. foundation of trustBeing driven is not the same as beingpassionate. Passion is a love for thejourney. Drive is a need to reach thedestination. - Simon SinekPeople stop at “how can we add value andprovide something valuable?” It’s onestep further than that. It’s about how doyou provide your community withsomething valuable enough that they canshare it.
  15. 15. WTF is so cool about Twitter?
  16. 16. Power of Social SearchFacebook, Yelp, Linkedin and ebay will become our “credit score”
  17. 17. further movement towardrelevance
  18. 18. I just like LinkedIn because it’s more “professional”
  19. 19. To blog, or not to blog? Is it really still a question? http://www.lebjournal.com/newz/about/!
  20. 20. Communities and Partnering andCo-Creation.....oh my! collaboration and blending.....and why the heck do people care so dang much about Facebook Fan Pages?
  21. 21. c e e n fl u Don’t underestimate:in n=1 bigger crowd does not always = better innovation
  22. 22. n Th O e us Wh Foc o “who are we talking to?” vs.“how many people are we talking to?”
  23. 23. Diminishing separation:between brands and consumersbetween client and suppliers
  24. 24. .....by the way, who are our clients?
  25. 25. NO MATTER WHAT, ITALWAYS COMESDOWN TOEXECUTION
  26. 26. SOCIAL MEDIA GONE GOOD AND BAD
  27. 27. That’s Not Cool.com
  28. 28. POSTER by ROLAND REINER TIANGCO!
  29. 29. Ben@SpychResearch.com 215.501.2341 SpychResearch.com @SpychResearch .com/in/BenjaminSmithee Ben Smithee /spych

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