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Good is Good for Business


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Doing "Good" as a creative or company can not only attract the right people to work for you and with you but also great clients. Ultimately if you have ""good"" as part of your internal DNA and it leads how you treat your team, your collaborators, your clients and how you genuinely market yourself it is something to be proud of. Utilizing authentic goodness (not simply leading with a cause, but truly owning the driving force behind your decision to align with this perspective) is a strong advantage for your business. By speaking of yourself in terms of goodness, your aligning yourself with consumers and clients who want to work with you and vice versa.

All that to say: do you consider yourself a good company? Well, it's time to start talking about it and we believe you will reap the benefits

3 Audience takeaways:
How to decipher what makes you and your company "good"
How to utilize authentic goodness for business
Examples of how this looks in different companies

Published in: Business
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Good is Good for Business

  1. 1. Justin Ahrens // @justinahrens // @rule29 is Good for Business
  2. 2. Good Design
 is Good
  3. 3. I believe…
  5. 5. What is Good?
  6. 6. Urban Dictionary states: 1.Opposite of “bad.” 2.High quality kind of bud that often results in a near catatonic state. 3.OK with remaining the same. Content. 4.To be modesty exceptional in bed.
  7. 7. GOOD… Serves
  8. 8. GOOD…
  9. 9. GOOD…
 Conducts Itself with Integrity
  10. 10. Work Culture Clients
  11. 11. GOOD CULTURE
  12. 12. Andrew Mason // Founder, Groupon Hire great people
 and give them freedom
 to be awesome.
  13. 13. A Good Culture… Engages
  14. 14. A Good Culture… Has Alignment
  15. 15. A Good Culture… Is Caring
  16. 16. You can’t shift
 your culture without being willing to
 change yourself
  17. 17. ENGAGE- MENT
  18. 18. Our Brains Want to Know: Do I Feel Safe? Do I Matter? Do I Belong?
  19. 19. HOW? Ask: Is it safe to try new approaches, 
 to innovate, to be vulnerable, 
 to share my ideas at work?
  20. 20. HOW? Ask: When I make a mistake, 
 am I corrected with respect, 
 and the desire to help 
 me improve?
  21. 21. HOW? Ask: Do I have the tools and resources necessary to perform my work 
 to the best of my ability?
  22. 22. HOW? Ask: Do I understand the expectations
 of me and my performance?
  23. 23. What are some positive results?
  24. 24. Highly engaged
 employees outperform
 their disengaged
 colleagues by 20–28% The Conference Board
  25. 25. Team member
 emotional engagement, 
 loyalty, ownership,
 and focus increases 67–100% Inc.
  26. 26. Engaged employees take
 an average of nearly 60% fewer sick days per year
 than disengaged employees Gallup
  27. 27. Engaged employees are 87%less likely to leave the organization
 than the disengaged. CEB
  28. 28. RESULTS
  29. 29. It is safe to try new approaches, 
 to innovate, to be vulnerable, to share my ideas at R29. 11% 89% True False RESULTS
  30. 30. When I make a mistake at R29, 
 I am corrected with respect, and the desire to help me improve. 100% True False RESULTS
  31. 31. I have the tools and resources necessary to perform my work
 to the best of my ability. 11% 89% True False RESULTS
  32. 32. I understand the expectations of me and my performance at R29. 100% True False RESULTS
  33. 33. ALIGN- MENT
  34. 34. You must have… Clear strategies/
  35. 35. You must have… Obsessive reminding of
  36. 36. You must have… Reporting to measure
  37. 37. You must have… Recognition and rewards
  38. 38. HOW? Ask: Am I motivated by, 
 and find meaning in, 
 the company’s mission, 
 vision, and values?
  39. 39. HOW? Ask: Do I feel I matter to the company? Am I making a difference here?
  40. 40. HOW? Ask: Do I have a career development path that the company supports?
  41. 41. HOW? Ask: Do I understand what 
 success looks like?
  42. 42. 100% True False RESULTS
  43. 43. CARING
  44. 44. HOW? Ask: Do I trust my team members and colleagues to support my and the company's success?
  45. 45. HOW? Ask: Do I receive acknowledgement and appreciation at work?
  46. 46. HOW? Ask: Would I refer my friends 
 to work at my company?
  47. 47. 100% True False RESULTS
  48. 48. GOOD WORK
  49. 49. Albert Einstein Try not to become a person
 of success, but rather try to become a person of value.
  50. 50. Work takes up 39% or (much) more of your life
  51. 51. Take, for example…
  52. 52. Here’s what
 we do…
  53. 53. GOOD CLIENTS
  54. 54. Jerry Della Femina I've never met a client who wants to be the worst.
  55. 55. Do you have criteria?
  56. 56. Sometimes, things just don’t work out.
  57. 57. Criteria (Corporate) 1. Will it be profitable? 2. Will it be fun or align culturally? 3. Will it attract other work?
  58. 58. Criteria (Personal) 1. Will this challenge you? 2. Will it help you(r) 
 develop/evolve/career? 3. Will you miss anything important with family or loved ones?
  59. 59. Mahatma Gandi “Happiness is when what you think, what you say, and what you do are in harmony”
  60. 60. To reiterate…
  61. 61. Work Culture Clients
  62. 62. Don’t forget to check out my Lynda course! Grow Your
  63. 63. Thanks!
 Now, go be Good. Justin Ahrens // @justinahrens // @rule29