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The industry’s lobbying against
the Evin law in France
Prof. Karine Gallopel-Morvan
EHESP School of Public Health, Rennes, France
Presentation of
the Evin law in 2015!
Alcohol in France
• Declared exceeding the low-risk drinking guidelines in 2021:
22% of adults
• Alcohol consumption is high: 41,000 people die every year
because of alcohol
1.THE EVIN LAW?
Radio, newspapers, the Internet
except those that target young people
1. Media LIMITATIONS (exposure)
The law also limits the content of advertising:
written messages and images should refer only to the qualities
and characteristics of the products : alcohol %, origin, other
information, etc.
2. Content LIMITATIONS
APN EVIN LAW GALLOPEL.pdf
Alcohol commercials must contain the warning:
“the abuse of alcohol consumption is dangerous for
health.” (to consume with moderation)
3. Informing consumers (warning)
The aims of the Evin law
• According to Claude Evin, the initial aims were:
– to “de-normalize” alcohol in French society
– to support government policy in 1991 (to lower the country’s
alcohol consumption)
“campaigns to reduce alcohol consumption could not be developed […]
while at the same time allowing messages encouraging alcohol use” (C.
Evin)
In addition:
– to protect young people from alcohol advertising
– to discourage alcohol consumption
– to reduce mortality and morbidity associated with alcohol
consumption
2. THE LIMITATIONS OF THE
EVIN LAW
The law is not always enforced by the alcohol
industry
A strong lobbying has
undermined the Evin Law
since 1991
3. ANALYSIS OF THE
LOBBYING AGAINST
THE EVIN LAW
APN EVIN LAW GALLOPEL.pdf
Aim of the research
To analyze, from the perspective of
French key stakeholders involved in the
implementation or evolutions of the
Evin Law, the lobbying strategies and
arguments used since 1991 to
undermine the Evin Law
15
Method: in-depth interviews
18 French key informants who had or have a direct or indirect role in
implementing and/or changing the law were interviewed
The alcohol industry involved in debates on the Evin Law and on alcohol
policies was contacted: it declined or failed to answer
2 former Health Ministers: Claude Evin (implementation in 1991) and
Marisol Touraine (changes in 2016)
3 founders of the Evin Law (Gerard Dubois, Albert Hirsh, Claude Got)
4 NGOs experts on alcohol control (Bernard Basset, Alain Rigaud, Mickael Nassila, Michel
Reynaud, Amine Benyamina)
6 experts from national public health institutes, health Ministry, public health
France
3 experts from academic associations and research institutions
Analysis
Thematic content analysis
Savell et al.’s framework (2016) for classifying lobbying strategies and
arguments
• “global” arguments and strategies
• Specific ones in the French context
Framework of corporate political activity specific to alcohol marketing
regulation:
APN EVIN LAW GALLOPEL.pdf
Main results – Lobbying strategies
Education: to target very very young people
APN EVIN LAW GALLOPEL.pdf
APN EVIN LAW GALLOPEL.pdf
CONCLUSION
Limitations (qualitative research, no interview of the
alcohol industry, no analysis of other documents)
The first analysis of the long-term lobbying strategies
and arguments (30y) used in France to unravel the Evin
Law
• “Global” strategies & arguments (closed to the model identified in the
literature)
• Specific to France:
• focus on wine, integration of the wine industry into decision-making
bodies, alliances with parliamentarians, non respect of the law
Research useful for countries that have implemented /
will implement alcohol marketing regulations:
• help anticipate tactics and arguments deployed by the
alcohol industry
If you are interested
Thank you for your attention
Karine Gallopel-Morvan
EHESP French School of Public Health
Rennes, Brittany, France
karine.gallopel-morvan@ehesp.fr

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APN EVIN LAW GALLOPEL.pdf

  • 1. The industry’s lobbying against the Evin law in France Prof. Karine Gallopel-Morvan EHESP School of Public Health, Rennes, France
  • 3. Alcohol in France • Declared exceeding the low-risk drinking guidelines in 2021: 22% of adults • Alcohol consumption is high: 41,000 people die every year because of alcohol
  • 5. Radio, newspapers, the Internet except those that target young people 1. Media LIMITATIONS (exposure)
  • 6. The law also limits the content of advertising: written messages and images should refer only to the qualities and characteristics of the products : alcohol %, origin, other information, etc. 2. Content LIMITATIONS
  • 8. Alcohol commercials must contain the warning: “the abuse of alcohol consumption is dangerous for health.” (to consume with moderation) 3. Informing consumers (warning)
  • 9. The aims of the Evin law • According to Claude Evin, the initial aims were: – to “de-normalize” alcohol in French society – to support government policy in 1991 (to lower the country’s alcohol consumption) “campaigns to reduce alcohol consumption could not be developed […] while at the same time allowing messages encouraging alcohol use” (C. Evin) In addition: – to protect young people from alcohol advertising – to discourage alcohol consumption – to reduce mortality and morbidity associated with alcohol consumption
  • 10. 2. THE LIMITATIONS OF THE EVIN LAW
  • 11. The law is not always enforced by the alcohol industry
  • 12. A strong lobbying has undermined the Evin Law since 1991
  • 13. 3. ANALYSIS OF THE LOBBYING AGAINST THE EVIN LAW
  • 15. Aim of the research To analyze, from the perspective of French key stakeholders involved in the implementation or evolutions of the Evin Law, the lobbying strategies and arguments used since 1991 to undermine the Evin Law 15
  • 16. Method: in-depth interviews 18 French key informants who had or have a direct or indirect role in implementing and/or changing the law were interviewed The alcohol industry involved in debates on the Evin Law and on alcohol policies was contacted: it declined or failed to answer 2 former Health Ministers: Claude Evin (implementation in 1991) and Marisol Touraine (changes in 2016) 3 founders of the Evin Law (Gerard Dubois, Albert Hirsh, Claude Got) 4 NGOs experts on alcohol control (Bernard Basset, Alain Rigaud, Mickael Nassila, Michel Reynaud, Amine Benyamina) 6 experts from national public health institutes, health Ministry, public health France 3 experts from academic associations and research institutions
  • 17. Analysis Thematic content analysis Savell et al.’s framework (2016) for classifying lobbying strategies and arguments • “global” arguments and strategies • Specific ones in the French context Framework of corporate political activity specific to alcohol marketing regulation:
  • 19. Main results – Lobbying strategies
  • 20. Education: to target very very young people
  • 24. Limitations (qualitative research, no interview of the alcohol industry, no analysis of other documents) The first analysis of the long-term lobbying strategies and arguments (30y) used in France to unravel the Evin Law • “Global” strategies & arguments (closed to the model identified in the literature) • Specific to France: • focus on wine, integration of the wine industry into decision-making bodies, alliances with parliamentarians, non respect of the law Research useful for countries that have implemented / will implement alcohol marketing regulations: • help anticipate tactics and arguments deployed by the alcohol industry
  • 25. If you are interested
  • 26. Thank you for your attention Karine Gallopel-Morvan EHESP French School of Public Health Rennes, Brittany, France karine.gallopel-morvan@ehesp.fr