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APIdays Helsinki 2019 - How to Design and Publish API Products that Your Customers & Partners Actually Want with Allan Knabe, KONE

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How to Design and Publish API Products that Your Customers & Partners Actually Want, Allan Knabe, API Design Owner at KONE

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APIdays Helsinki 2019 - How to Design and Publish API Products that Your Customers & Partners Actually Want with Allan Knabe, KONE

  1. 1. How to design and publish API products that your customers and partners actually want ALLAN KNABE, KONE API DESIGN OWNER
  2. 2. KONE today  KONE is a global leader in the elevator and escalator industry. We are here to make cities better places to live  We provide value for our customers at every step of the way for the entire lifespan of a building  We offer innovative and sustainable new equipment solutions, ensure the safety and availability of equipment in operation and offer modernization solutions for aging equipment  Founded in Finland in 1910  Over 55,000 employees  Over 450,000 customers  Net sales EUR 9 billion in 2018  Listed on the NASDAQ Helsinki since 1967
  3. 3. “Every part of the UK economy and our lives has been digitised – from how we shop and entertain ourselves to the way we travel to work and manage our health” Ed Vaizey | Minister of State for Culture & the Digital Economy, UK
  4. 4. APIs are considered a pivotal part of any digital transformation effort
  5. 5. Classic mistakes 17 July 2019 Confidential | © KONE Corporation5 1. Identify core assets in your organization 2. Expose these as APIs 3. Build a developer portal 4. Wait for developers to arrive… …You’ll be waiting a long time!
  6. 6. 17 July 2019 Confidential | © KONE Corporation6  Expose the value – You need to expose the value you can bring, not just things.  Start with the why, not the what – Instead of looking at what things your organization has, look at the mission it has set itself and ask how you can contribute to that.  What is the Value Proposition? – For whom does the API bring value? What is the target customer segment? What are the business goals?  Use Products – Products are a great vehicle for delivering value to you customers, use them for you APIs too. Manage your API as a Product Seek the value first
  7. 7. Mulesoft - 2019 “In order to continuously deliver software that is shaped by user feedback, it is better to think of the resulting solution as a long- living product than a time- and budget-bounded project.”
  8. 8. Caution: This may be a challenge. 17 July 20198
  9. 9. Hire an API Product Manager  Recommendation from Gartner – https://www.gartner.com/en/documents/3579024 Application leaders responsible for APIs and integration must support project teams, but treating APIs as products with an accompanying product life cycle increases the chances of digital business success. Creating the role of API product manager is key to managing this project/product dichotomy.  Train them up – It’s difficult (impossible?) to find a dedicated API Product Management course. It’s probably best to split and do dedicated API training in addition to general Product Management training. 17 July 20199
  10. 10. Example: Use the Product Vision Board to communicate with your stakeholders HTTPS://WWW.ROMANPICHLER.COM/
  11. 11. https://www.apiopscycles.com/ 17 July 201911
  12. 12. What about that killer API you promised your CEO? 17 July 201912
  13. 13. Start with your mission and work forwards: “Our Mission is to improve the flow of urban life”
  14. 14. Making cities better places to live  Every day, around 200,000 people move into cities across the globe. At KONE, our mission is to improve the flow of urban life. We understand People Flow in and between buildings, and we aim to make people’s journeys safe, convenient and reliable. Our vision is to deliver the best People Flow® experience, by providing Ease, Effectiveness and Experiences to users and customers over the full life-cycle of the buildings. Our strategy guides us towards our vision. 17 July 201914
  15. 15. KONE API Services Vision for KONE API Services: constantly growing library of KONE APIs. 24/7 Connected Services data into your BMS KONE Advanced People Flow solutions, e.g. Residential Flow KONE Partner Ecosystem solutions e.g. Indoor.Ninja Partner Elevator calling features in your own building app Customer CONNECTED EQUIPMENT KONE operational data into your BMS or IT system KONE IT Systems KONE DIGITAL PLATFORM Depending on existing elevator control system version additional control system upgrade may be required. Equipment compatibility with the KONE API Service, as well as the service pricing, is subject to validation by KONE.
  16. 16. You have API ideas, should you start developing immediately?
  17. 17. No!  Try first to get to product market fit – You don’t yet have a product, you have an idea for a product  Use existing startup tools: – The https://leanstack.com/ by Ash Maurya – Venture Design Template by Alex Cowan  Customer Co-Creation – We’re currently co-creating with a major airport via Futurice – Validating your assumptions, or not, as the case may be.  Create a “mock” – Create an API Contract, prefill it with customer data (postman) and then visit them: “Hey, how does this look to you?” 17 July 201917
  18. 18. Hands up! 17 July 201918
  19. 19. Keep hands up if: The API Program you are working on already has a developer portal? 17 July 201919
  20. 20. Put hands up if: Your API Program plans to build one in the near future? 17 July 201920
  21. 21. Developer Portals  Chances are you either already have an API portal or are thinking of building one.  You’ll be thinking about the developer, making sure that the UX / DX is sweet | rad | cool.  You’re thinking about running a bunch of hackathons to get developers engaged in your portal. 17 July 201921
  22. 22. But is the developer really your customer? 17 July 201922
  23. 23. Developer Portals  Is the developer actually the user of the API Product but not the customer?  What did you enter into the “Target Group” box on the Product Vision Board? What are the business goals for your API Product?  Are your customers actually business people, partner management, product managers etc? 17 July 201923
  24. 24. Developer Portals  Lean on your API Products – API Products come with features, marketing text, images, videos etc. use these to describe what your digital product does, use the word “API” less.  Developers are still very important users – You should still strive for a great DX, but understand that a lot of developers a paid to come and use your APIs by their companies.  Seamlessly transition from a business experience into a developer experience – This is our work in progress… 17 July 201925
  25. 25. Any Questions? 17 July 201926

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