Charla de Benja Granados en el Meetup de Codemotion. Jueves 19 de Enero 2023

1. I’m sorry Developer
your API
just became a
PRODUCT
June 2023
Benjamin Granados
Developer Advocate

2. Benjamin Granados
Developer Advocate at
I ❤ APIs
JSON Schema
benjagranados
benjagm
benjagm

3. A product is anything that
solves a problem that exists
for many people and solves
it in a sustainable and
scalable way.
https://www.productleadership.com/api-product-management

4. API-as-a-Product
Every product has a
value proposition and solves a
problem. Same applies to API
products.
The API describes how
you provide value
to the customer.

5. An API Team
Developers
Architect
API Designer
Platform Engineer
Product Owner
Functional Expert
https://www.paradigmadigital.com/dev/por-que-hace-falta-gobernar-las-apis

6. With a good API Strategy
<<
Mindset & Strategy Broad strategic view of APIs and Vision
Metrics & Value Align right metrics with in the digital value
chain
API Team Build the right API Team
API Design Principles Build APIs that developers will love
Governance Processes and tools to govern lightly
https://blog.searce.com/api-modernization-using-apigee-a60ac483816e

7. With the right metrics
● Request Per Minute (RPM)
● Average And Maximum Latency
● Errors Per Minute
● CPU And Memory Usage
● Uptime
● Time To First Call
● API Calls Per Business Transaction
● API Retention
● Top Customers By API Usage
● API Usage Growth
● Unique API Consumers
https://blog.apilayer.com/top-api-product-metrics-every-development-team-should-use

8. With good DX

9. Public release day

10. #@@@###!!
We built something
nobody needs

11. ● Request Per Minute (RPM)
● Average And Maximum Latency
● Errors Per Minute
● CPU And Memory Usage
● Uptime
● Time To First Call
● API Calls Per Business Transaction
We built something nobody is using
● API Retention
● Top Customers By API Usage
● API Usage Growth
● Unique API Consumers
https://blog.apilayer.com/top-api-product-metrics-every-development-team-should-use

12. We built something nobody is using
Engineering
Build the APIs
right
Marketing
Sales
Drive awareness,
adoption and
sales
Product
Build the right
APIs

13. API Types
Private Partner Public
Solely used within
an organization.
Apps are mostly
built for employees.
Common use cases
are the integration
of Company
systems/apps or
development of
new systems.
Openly promoted
but only available
for business
partners.
End customers and
business users are
potential target.
Integration between
two organizations.
Available for any
third-party
developer.
Apps with public
APIs are mostly
designed for end
customers.
Public APIs helps to
increase brand
awareness and
accelerate
innovation.
Business Value
Risk
Business Value
Risk
https://medium.com/@allapurchetan/api-types-of-apis-and-api-uses-9cf34771a241

14. We built something nobody is using
Developers
Architect
API Designer
Platform Engineer
Product Owner
Functional Expert
https://www.paradigmadigital.com/dev/por-que-hace-falta-gobernar-las-apis

16. Role of the Product Owner
https://developerexperience.io/articles/product-owner

17. Business needs vs Customer needs
https://www.marketingsherpa.com/article/chart/customer-centric-versus-customer-first

18. Product Owner vs Product Manager
https://userpilot.com/blog/product-owner-vs-product-manager

19. API Product Development
● Market research
● Target market
definition
● Customer needs
analysis
● Competitive
analysis
● Forecast
Discover
● Storyboards
● Experience map
● Use cases
● Workflow diagram
● Personas
● Prototype
● Sitemap
● Sketching
● User testing
● API Hierarchy
● API Spec
Design
● Build
● Test
● Alpha / Beta
● Launch
● Release
Implement
● Qualitative
feedback
● Quantitative
feedback
Define Measure
https://m.facebook.com/productschool/videos/webinar-api-as-a-product-in-2021-by-paypal-sr-pm-productmanagement/805860920098398

20. API Product Management is
all about building
the right APIs
http://api-as-a-product.com

21. Role of the API Product Manager
API Product Managers are responsible for:
● Understanding the API target audience, its needs and the competitive landscape
● Defining API functional and non-functional features roadmap
● Planning and prioritising API features based on insight
● Ensuring an API meets all requirements and standards
● Authoring the required user documentation, marketing collateral, usage samples and recipes
● Overseeing the full API cycle and ensuring it occurs smoothly and there is no blockers
● Converting user and usage feedback into creative features
● Promoting, deprecating, retiring API capabilities based on user needs and usage
● Evangelising and supporting the API user community.
https://www.soa4u.co.uk/2022/08/what-is-api-product-management.html

22. This is the Bible
http://api-as-a-product.com

23. What can we learn from API PM
● Design-first Mindset

24. API Design-first Mindset
https://blog.stoplight.io/api-first-vs.-api-design-first-a-comprehensive-guide

25. What can we learn from API PM
● Design-first Mindset
● Outside-In Thinking

26. Outside-in Thinking
Inside-Out
Exposes data as it exists, regardless of ease of use.
Outside-In
Provide interfaces that are simpler to the Customer to adopt.
https://www.googlecloudcommunity.com/gc/Cloud-Product-Articles/Designing-APIs-from-the-Outside-In/ta-p/78985

27. What can we learn from API PM
● Design-first Mindset
● Outside-In Thinking
● The power of Feedback

28. The Power of Feedback
https://www.soa4u.co.uk/2022/08/what-is-api-product-management.html

29. What can we learn from API PM
● Design-first Mindset
● Outside-In Thinking
● The power of Feedback
● There should be a Value Proposition

30. Value Proposition
http://api-as-a-product.com/articles/value-proposition-interface-canvas-api

31. API
Value Proposition Interface
https://coffeebeans-brewinginnovations.medium.com/value-proposition-canvas-an-indispensable-tool-for-product-owners-ec89201ec4f3

32. What can we learn from API PM
● Design-first Mindset
● Outside-In Thinking
● The power of Feedback
● There should be a Value Proposition
● Developer Experience is key

34. Product Culture
https://www.linkedin.com/pulse/steve-yegges-rants-amazon-google-have-lessons-digital-choudhar

35. Build the right API
is everyone’s
responsability

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Thanks!
Do you have any questions?
benjamin.granados@postman.com
Please keep this slide for attribution
benjagranados
benjagm
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