SlideShare a Scribd company logo
Embedded Integration Platforms
(Bringing iFrames Back)
About me
Founder of the Box developer platform
Early writer for ProgrammableWeb
Managed these platforms
Mentor, advisor, consultant for other developer platforms
API Obsession
But something was forgotten
A lot was forgotten
If you build it, they will come
Really? I mean, really?
When thinking of the user...
Success!
What have we learned so far?
Don’t plop iframes where they look cool
Have real use cases
HAVE USERS!
Thinking outside the iFrame: new options
iFrames
● Free and Flexible
● Security, UX, and performance nightmare
Cards
● Safe and SEcure
● Visually Consistent
● Development Nightmare
Triggers
● Fitting in more places
● Solidify integration workflows
● Complement other features
More about iFrames
Free and open With Consequences
What to know about cards
Combining Technologies
Triggers
Usability Matters To All Customers
User Experience Developer Experience
Embed + APIs
& API libraries
One-Up: UI Components
Dev Experience: Manifests vs Dev UI
Brownie Points: Code Hosting
Brownie Points: Apps with APIs
Brownie Points: Your own Markup Language
Security
Security: Alleviation for iFrames
allow-forms
allow-popups
allow-pointer-lock
allow-same-origin
allow-scripts
allow-top-navigation
<iframe sandbox="allow-same-origin
allow-scripts allow-popups allow-forms"
Security: Watch your Scopes!
Looking Forward: AMP?
Mobile-friendly
Safer than iFrame
Not sh^&%y like cards
Looking Forward: Standards?
“We’re Still Experimenting”
- Every Manager of an Embed Platform
Keep Dreamin!
Appendix
Embedded APIs
Scope limitations (gdrive, Box)
Special APIs (Trello, G Docs)
Business secrets
Manage a blog regardless of whether people read it
Forums before you’re popular is a really bad idea.
Same with developer events
Hackathons are great! For recruiting
https://www.smartrecruiters.com/blog/4-new-types-of-hackathon-recruiting-strategies/
Side note: PM for integrations
This took 11 tries.
3 worked.
1 was usable.
And you don’t want to know how it actually worked.

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