apidays LIVE Australia 2021 - Accelerating Digital September 15 & 16, 2021 From apps to APIs: how no-code is transforming the tech industry Carmen Chung, Senior Product Manager at Linktree

1. Carmen Chung (@carmenhchung)
From apps to
APIs: how the
no-code
movement is
transforming the
tech industry.

2. What is the no-code / low-code movement?
Why is there so much hype about it?
How does the movement relate to APIs?
What does it mean for the tech industry?
@carmenhchung

3. What is the no-
code / low-code
movement?
The rise of tools that allow non-technical
users to create software using a visual UI.
Often relies on an integrations ecosystem /
marketplace.
The low-code movement is similar. It allows
for more customisation in exchange for a
some knowledge of coding. The focus is
often on helping developers build a flow to
automate repetitive tasks.
@carmenhchung

4. Why is there so
much hype
about it?
Technology becomes an enabler of product
creation, with pre-made building blocks.
Forrester: no-code movement will be worth
$21.2 billion by 2022.
Gartner: low-code will be responsible for
more than 65% of app development by
2024.
@carmenhchung

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8. @carmenhchung

9. @carmenhchung
Not knowing
how to write
code is no longer
a barrier to entry
to building a
software
business.

10. Meet Bob from
marketing.
Bob wants to enter a phrase into Google
Sheets.
Every hour, an AI platform should suggest
copy based on his phrase, which then gets
added to Google Sheets.
Then a Slack message should be sent to
Bob, telling him copy is ready for review.
Bob will probably edit the suggested copy
in Google Sheets.
He should then be able to push a button to
send the copy out as a Tweet.
A Slack message should be sent to Bob
confirming the Tweet has been sent.
@carmenhchung

12. Meet Bob from
marketing.
Bob wants to enter a phrase into Google
Sheets.
Every hour, an AI platform should suggest
copy based on his phrase, which then gets
added to Google Sheets.
Then a Slack message should be sent to
Bob, telling him copy is ready for review.
Bob will probably edit the suggested copy
in Google Sheets.
He should then be able to push a button to
send the copy out as a Tweet.
A Slack message should be sent to Bob
confirming the Tweet has been sent.
@carmenhchung

16. What does this mean
for the tech industry?
No code / low code doesn't eliminate the
need for software engineers.
It's less appropriate for:
tech stacks with complex architecture
and a heterogenous ecosystem;
platforms requiring high levels of
customisation;
platforms experiencing high levels of
rapid growth.
@carmenhchung

17. No code/ low code can
make our lives easier.
Startups: Move faster and create prototypes
to take to market within days so you can
validate your ideas earlier.
Marketers / Designers: Update dynamic
content yourself without engineers, and
visualise data without SQL.
Engineers: Get freedom from writing
uninteresting code to automate repetitive
tasks - do work you are interested in.
@carmenhchung

18. @carmenhchung
The next era of tech
companies will be
embracing no
code/low code
when it makes
sense - and building
custom tooling
when it doesn't.

19. Want to chat?
You can find me here:
Twitter: @carmenhchung
LinkedIn: /carmenchung
Substack: substack.com/thisweekintech

20. New York
JULY
Australia
SEPTEMBER
Singapore
APRIL
Helsinki & North
MARCH
Paris
DECEMBER
London
OCTOBER
Jakarta
FEBRUARY
Hong Kong
AUGUST
JUNE
India
MAY
Check out our API Conferences here
50+ events since 2012, 14 countries, 2,000+ speakers, 50,000+ attendees,
300k+ online community
Want to talk at one of our conferences?
Apply to speak here