APDSMK WEEK 3 CREATIVE.pptx

Copyright © 2019 UNIMY | Private & Confidential
CREATIVE
PROCESS AND
EXPRESSION
Creative Thinking
Assoc Prof Dr Salamiah Muhd
Kulal
Salamiah.kulal@unimy.edu.my

The Digital Technology University
Learning Outcomes
At the end of this topic, you should be able to:
• Describe the creative cycle
• Outline the creative process
• Name some creative tools

Creativity Exercise III
You are given 4 separate pieces of chain that are each 3 links in length. It costs
$100 to open a link and $150 to close a link. All links are closed at the beginning
of the problem. Your goal is to join all 12 links of chain into a single circle. Your
total budget for forming the single circle is $750.
A
B
C
D
Given Goal

Solutions - Too Much - Too Much
Step 1.
Step 2.
Step 3.
Step 4.
Step 5.
Step 6.
Open link of A $100
Add B (close) (A+B) $150
Open A + B $100
Add C (close)
(A+B+C) $150
Open (A+B+C) $100
Add D (close) (A+B+C+D) $150

Solutions - Too Much - Too Much
Open (A+B+C+D) $100
Step 7.
Step 8.
Connect $150
TOTAL $1000

Successful Solution
Break the assumption that when you open a link, you are limited to inserting only
one link into the opening
Step 1:
Open all links in A $300
Step 2: Use A to combine
B+C $150
Step 3:
Step 2:
Use A to
combine to D
$150
Step 4: Use final link
to combine
chain $150
TOTAL $750

Creativity
Cycle
Explore
connections
Between ideas
Relax & wait
Apply Review
Research

CREATIVE PROCESS
•Cycle  solution to one
problem may lead to
another problem!

Research
When you come across a ‘creative problem’
Study history of the problem
Talk to the people who are involved
Do case studies of people who have dealt with
similar problems
Obtain relevant information from the experts or
literature

EXPLORE THE
CONNECTIONS
BETWEEN
IDEAS
Examine and reflect
on information you
have
Rank the importance
of the different pieces
of information
Think of connections
between the
information

Relax and
wait
After hard thinking, it is
sometimes necessary to
relax
Do something relaxing and
different
• To stimulate the mind
• To allow yourself to forget about
the less important ideas so that
the more relevant ones ‘float to
the top’

CREATIVE PROCESS
• some ideas will come…
• The ‘Aha! Moment’
• Class activity:
• Watching video

Apply, review and
follow-up
Once you have got
some ideas, examine
them carefully
Whether they can be
improved further
How they are to be
implemented
Review the whole
process to see how you
can do better next time

Recall…
• No special algorithm for creativity, BUT
there are things we can do to enhance
creativity
• Understand basic principles of
creativity
• Learn the creativity process
• Practice the creativity tools

Creative Process
Defining the problem/issue
Generating ideas to solve
Selecting idea
Implementing idea (and review)

Defining the
Problem
Check that you are tackling the problem, not the
symptoms of the problem
Check
Ask yourself why the problem exists repeatedly
until you get to the root of it
Ask
Lay out the bounds of the problem, work out the
•Objectives
•Constraints
Lay out

Where a problem appears
to be very large, break it
down into smaller parts
• Keep on going until each part is
solvable, or needs a precisely
defined area of research to be
carried out
Summarize the problem in
as concise a form as
possible
CREATIVE
PROCESS

Generating Ideas
• Once you know the problem that you want to
solve, you are ready to start generating
possible ideas as solutions
• It is very tempting just to accept the first good
idea that we come across; but you may miss
many even better solutions
• Instead, you should try to generate as many
different ideas as possible; even bad ideas may
be the seeds of good ones

• At this stage you are not interested in
evaluating ideas!
• While you are generating ideas, remember that
other people will have different perspectives
on the problem  worth asking for the
opinions of others as part of this process

Selection of Idea
• Sometimes the best idea is obvious!
• Some other times it is worth examining and
analysing a number of ideas in detail before
you select one
• When you are selecting an idea, keep in mind
your definition of the problem you identified
earlier

Implementation
• Having identified the
problem, generated
several ideas and
selected a solution, the
final stage is to
implement this solution

Creative Tools
• Creative tools (or
techniques) ≡ tools in a
workshop
• Different tools for
different parts of the
creative process
• Each tool has its
particular strengths and
benefits, depending on
the problems that we
want to solve

Creative tools are given
fancy names by
psychologists / cognitive
scientists / researchers…

Defining the problem/issue
Generating ideas to solve
Selecting idea
Implementing idea (and review)
AGO
5W1H
OPV
Imagination
Thought
experiment Osborn’s Checklist
Visualization
APC
CAF PMI
C&C
ALU
Brainstorm
Why why why Problem
statement

Another Way to Look at
the Creative Process
• ‘DO IT’
• D = Define problem
• O = Open mind and apply creative techniques
• I = Identify best solution
• T = Transform

• Define problem: Use creativity tools to
ensure that we are asking the right
question.
Define
• Open mind: Use creativity tools to
generate as many answers as possible to
the question we are asking (at this stage
we are not evaluating the answers).
Open
• Identify best solution: Select the best
solution from the ones we came up with.
Where we are are having difficulty in
selecting ideas, use creativity tools to help.
Identify
• Transform: Make an action plan for the
implementation of the solution, and to
carry it out.
Transform

Yet Another
Way to Look
at the
Creative
Process
• ‘IDEAL’
• I = Identify the cause
• D = Describe options available
• E = Evaluate each options
• A = Act on the best option
• L = Learn from it!

Any question?
“If you fail to plan, you plan to fail…”

APDSMK WEEK 3 CREATIVE.pptx

Recommended

Recommended

More Related Content

Similar to APDSMK WEEK 3 CREATIVE.pptx

Similar to APDSMK WEEK 3 CREATIVE.pptx (20)

Recently uploaded

Recently uploaded (20)

APDSMK WEEK 3 CREATIVE.pptx