Ap webinar 1 05-15
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Before you spend you money purchasing any equipment, spend some quality time planning how you will make this work. learn who is in the market, why you should not take advice from salesmen (or women) ever. Here is the cumulated experience and advice of The Commercial Aquaponics Group
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Ap webinar 1 05-15
- 1. Introduction to: Commercial Aquaponics (AP) What? Why? How? Presented by: Linkedin Commercial Aquaponics Group The Family Fish Farms Network, Inc.
- 2. Our Target Audience WELCOME !! Entrepreneurs who want to launch a profitable Commercial Aquaponics, (AP) farming enterprise.
- 3. Who We Are • Sarah Taber, DPM – Plant Expert • Rachel Leigh Tinker Kulberg, Ph.D – Aquaponics Grower • Michael Gafford – Aquaculture Expert & Facility Manager • Moderator & President – The Family Fish Farms Network
- 4. Today’s Agenda • Who Are You ? • Webinar Norms • Introductions of Panelists • Webinar Objectives • Presentation • Response to Participant’s Questions • Review and Summary • What’s Next
- 5. Webinar Objectives 1. Introduction to “Commercial Aquaponics” 2. Discuss The Importance of Scale 3. List The KPI’s of Commercial Aquaponics 4. Relate the Features and Benefits of a Commercial Aquaponics Enterprise 5. Present a Persuasive Argument for Commercial Aquaponics
- 6. Introduction to Commercial Aquaponics A Commercial Aquaponics enterprise is a business. It must be economically viable or it will not be sustainable. Most fail within 2 years, or they begin to sell other Goods or services to supplement growing operations. We define Commercial Aquaponics as a business where growing operations are an independent profit center
- 7. Commercial Aquaponics Do’s and Don’t’s Commercial Aquaponics Do’s • Hire experts to consult & train you • Get references from all vendors • Have sufficient capital to recover from mistakes • Do your homework first • Prepare a detailed business plan • Allocate at least 30% of your design/build budget for marketing and promotion • Get organic certification • Secure all Federal, State, & local permits and licenses Commercial Aquaponics Dont’s • Start small and plan to ‘scale up.’ • Buy a hobby system • Use the fish, as fertilizer only • Take advice from equipment sales people • Do-It-yourself if you do not have the skills • Be in a ‘commodities,’ business
- 8. Explain the term “Commercial Aquaponics” • Profit Generated from Growing Operations • Pay Yourself, Pay Everyone Who Works • Develop Owners Equity
- 9. Aquaponics Business Models Business Model • Sustenance • Subsistence • Commercial Characteristics • Generates no cash • Feeds family & friends • Covers overhead only • Sell to Farmer’s Markets, local restaurants • Profit from Operations • Sell to large retailers
- 10. Describe the Importance of “Scale.“ • Don’t start small – You will never make it! • Minimum Size in SqFt • Minimum Production Volume (plants/fish) • Sales Volume • Profit Margin
- 11. List The KPI’s for a Commercial AP Start-Up • Both AQ & HP are Stand Alone Profit Centers • Good Bio Security Practices • Experienced Grower • Experienced Engineer • Vet on Call
- 12. List the Features and Benefits of a Commercial Aquaponics Enterprise Feature • Fresh, Local. Fish and veggies • Recirculates all water • No commercial fertilizer • Creates decent new green jobs with a future Benefit • Better taste, more nutritious • Food Security • Saves Millions of Gallons • No polluting nitrates to kill rivers and steams • Supports community economic development
- 13. Present a Persuasive Argument for Commercial Aquaponics • Economic • Environmental • Social
Editor's Notes
- If AP is to become part of the food chain it HAS to become a profit making business. We can’t depend upon training, consulting, and equipment sales. The Business must stand on its own! Three types of AP operations Subsistence AP, feeds you and the neighbors – no sales Sustenance, AP, you sell to local farmers markets, a few restaurants (your family does all the work. You pay yourselves, no real profit. Commercial AP – You quit your day job! (well, maybe not right away…)
- At start up you will need to run for several months to build up the bio load to achieve full AP and get the filters operating well. Build the growing site and start growing vegetables using HP methods. In both subsistence and sustenance AP the fish are used as a fertilizer factory, few if any are sold and there is no profit in it at all. In truth, the vegetables are much more profitable than the fish. That’s why so many people go into HP rather than AP. Bio Security – keep fish and vegetables separated. Staff do NOT go back and forth. Fish Staff/Plant Staff. Everyone wears hair, foot covers, and gloves. Foot baths at both ends. A tight facility with air management system. A semi-clean room. This will enable certifications and likely prevent disasters. If not an expert, you’ll need experts hire on-call, or consultant: Engineer, Grower, and Vet (for fish)