A Proposal for the first triple bottom line commercial real estate development project in Ivy City, one of the poorest sections of our Nation's Capitol! Profit has always been the single most important driver for commercial real estate. Recently, with the advent of LEEDS certifications, cities have been demanding the developers address environmental concerns. However, the social dimension has long been ignored, with the term Gentrification a code term for eliminating poorer residents and essentially busting the neighborhood and replacing residents with more upscale clientele.