This document provides a market analysis of SiriusXM satellite radio. It summarizes that SiriusXM is one of the largest audio entertainment companies in North America, reaching over 100 million people. It is looking to increase monthly mobile subscriptions to boost sales as competitors like Spotify and Apple Music offer mobile apps. The analysis finds that SiriusXM's revenues and profits have increased in recent years due to its partnerships with car manufacturers to provide satellite radio in new vehicles. It recommends that SiriusXM continue expanding subscription plans, offer student and military discounts, and focus on growing its Latino programming and partnerships.
'Disney Music Group' Company Business Model (Group Project)AntonioOrtiz166
This was a project designed by a group of students (Brittany Jackson, Clarissa Schmidt) from Full Sail University and myself (Antonio Ortiz) on a company business model for "Disney Music Group".
'Disney Music Group' Company Business Model (Group Project)AntonioOrtiz166
This was a project designed by a group of students (Brittany Jackson, Clarissa Schmidt) from Full Sail University and myself (Antonio Ortiz) on a company business model for "Disney Music Group".
These 36 wrapped cars served as great advertising tools, employee benefit and retention tools, and they cost less than billboards and provided far greater impact and more impressions. we also received over $50,000 in free measured TV media coverage.
This report provides a comprehensive analysis, evaluation of the current status, and future outlook of SiriusXM Satellite Radio. It is focused on its history, current market position, success factors, market segmentation, growth potentials, and financial solutions. The financial data analyzed shows that SiriusXM Satellite Radio is not in an immediate financial or public crisis, however, controls need to be put in place to enable better financial stability.
These 36 wrapped cars served as great advertising tools, employee benefit and retention tools, and they cost less than billboards and provided far greater impact and more impressions. we also received over $50,000 in free measured TV media coverage.
This report provides a comprehensive analysis, evaluation of the current status, and future outlook of SiriusXM Satellite Radio. It is focused on its history, current market position, success factors, market segmentation, growth potentials, and financial solutions. The financial data analyzed shows that SiriusXM Satellite Radio is not in an immediate financial or public crisis, however, controls need to be put in place to enable better financial stability.
Telecom giant Sprint is conducting a review of its media planning and buying assignment, the company confirmed Thursday.
The company had total advertising expenses of $1.3 billion in its fiscal 2016, according to its latest annual report. It’s estimated that more than $700 million of that total is earmarked for media spend.
MediaVest, part of Publicis Groupe, is the incumbent and is expected to defend. It has handled the assignment since 2011. The media review follows a creative review that the company held last year. In November it selected Droga5 as its creative AOR.
The global media market was valued at around $2 trillion in 2017. North America was the largest region in the media market in 2017, accounting for around 35% market share.
Read Report
https://www.thebusinessresearchcompany.com/report/media-global-market-report-2018
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Tom Buono, CEO, joined a panel discussion at the 2014 NAB Show entitled: "Lunch and Learn: A Discussion on Radio’s Four Significant Issues" to share valuable advertising revenue trends and projections that will help you prepare for the future and make critical decisions.
Since 1998, AHAA has been helping its members serve its clients through breakthrough independent studies that
increase understanding of what it takes to win the market,
share new concepts, and identify best practices of marketing to Latinos.
While overall ad spend among the top 500 advertisers increased by 5% from $79.0 Bn to $83.1Bn from 2010 to 2014, marketers made a steep increase in Hispanic Ad Spend, jumping 61% from $4.4Bn to $7.1Bn.
The global television broadcasting market size is expected to increase by 2021, significantly growing at a CAGR of around 5% during the forecast period.
General information Viacom, Inc. is an American media .docxhanneloremccaffery
General information
Viacom, Inc. is an American media corporation that mainly deals with cinema and cable television. At the moment, market statistics place the company at sixth position in broadcasting and cable companies based on revenue (Stempel, 2012). The company history traces its operations in the 1950s when CBS Corporation (CBS) instituted a department that could handle the syndication of various television programs it offered. The current version of its business came into place in 2005 after breaking off from CBS Corp. It is now comprised of multiple networks such as Viacom Media Networks, Paramount Pictures, and BET Networks. By the help of this brands, the company can reach more than 700 million subscribers in more than 160 nations (Sweeney, 2008). The major stake control of the company is Sumner Redstone together with CBS via its National Amusements, Inc. Reporting of its operations and results is done by the help of two major operating divisions; Filmed Entertainment and Media Networks. The following unit comprises 73% of the company revenues in the fiscal year 2014, while the former fill the other part the balance by the various businesses such as theatrical, home theater, and television licensing (Fixmer, 2008).
Environmental analysis
Political
According to Rainey, (2016) together with the reviews from Glassdoor, (2010) it is evidence that Viacom is experiencing more of internal politics rather than politics from the state. Rainey, (2016) reports that management groups from various department rival due to downsizing activities by the top management. Also, there is the issue of firing the most experienced personnel to have other cheaper workforce options, that is, new staff, to ensure they pay less for compensation. The management fails to offers 'transferable skills' platform as it says due to political influence that tend to deny the workforce the needed support. Employees are therefore forced to learn from an unforgiving curve unless they are very skilled. The company needs to start giving some clear goals from the word go to its staff more so on-job training. The management should understand that the high turnover may be coming at the expense of a damaging work culture. Most importantly, they should communicate with its workforce whenever there is an abrupt staffing change that seeks to ensure they encourage stability in the company structure.
Technological
Being a media and entertainment company, Viacom has employed a vast number of technologies and modern ones to keep up with the completion. This technology has ensured that its media networks are reaching it's multi-million worldwide subscribers. Being the oldest film studio in America, it has tested various techniques for many centuries to create many of the most loved motion pictures and turn it into a major world producer and supplier of filmed entertainment.
By the help of television and digital media technologies, the company ...
Here is my current resume for any potential employers seeking a great employee like myself. Also, I work from home on a "work for hire" basis so be free to contact me for any additional information. I enjoy working on music as well and have great knowledge of the music business!
This was strategized & designed by myself (Antonio Ortiz). I have the knowledge and skills to give the proper training on important information. I can show potential clients the proper functions, meaning and execution on financial forecasting.
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Just a game Assignment 3
1. What has made Louis Vuitton's business model successful in the Japanese luxury market?
2. What are the opportunities and challenges for Louis Vuitton in Japan?
3. What are the specifics of the Japanese fashion luxury market?
4. How did Louis Vuitton enter into the Japanese market originally? What were the other entry strategies it adopted later to strengthen its presence?
5. Will Louis Vuitton have any new challenges arise due to the global financial crisis? How does it overcome the new challenges?Assignment 3
1. What has made Louis Vuitton's business model successful in the Japanese luxury market?
2. What are the opportunities and challenges for Louis Vuitton in Japan?
3. What are the specifics of the Japanese fashion luxury market?
4. How did Louis Vuitton enter into the Japanese market originally? What were the other entry strategies it adopted later to strengthen its presence?
5. Will Louis Vuitton have any new challenges arise due to the global financial crisis? How does it overcome the new challenges?Assignment 3
1. What has made Louis Vuitton's business model successful in the Japanese luxury market?
2. What are the opportunities and challenges for Louis Vuitton in Japan?
3. What are the specifics of the Japanese fashion luxury market?
4. How did Louis Vuitton enter into the Japanese market originally? What were the other entry strategies it adopted later to strengthen its presence?
5. Will Louis Vuitton have any new challenges arise due to the global financial crisis? How does it overcome the new challenges?
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Antonio Ortiz SiriusXM Satellite Market Analysis Report
1. Page 1
A Market Analysis for
(SiriusXM Satellite Radio)
(Antonio Ortiz)
Full Sail University
Project & Portfolio II: Business and Marketing
(10/26/19)
Once you are done using the instructions in this template, delete them all along with this
reminder. Do not delete the section headers.
2. Page 2
EXECUTIVE SUMMARY
This report will give a great analysis on one of the largest audio entertainment company
that reaches more than 100 million people with its audio products and services. Liberty
Interactive LLC is the parent company for Sirius XM Holdings Inc., which is engaged in
broadcasting music, sports, news, talk, entertainment, traffic, and weather channels. The
company operates in the US and Canada, but headquarters are located in New York City. They
gain revenue through their company with annual, semi-annual, quarterly, and monthly
subscription plans. Reports say the company revenues of US$1,977 million for the second
quarter ended June 2019, which was an increase of 13.4% over the previous quarter.
3. Page 3
OBJECTIVE
What can we do to increase consumers with a new plan of monthly subscriptions to
increase are sales on more mobile devices? With other competitors like Spotify, Apple Music
and many more music streaming service are known for individuals having these apps on their
mobile devices, so what can we do to improve as a company other than are consumers only
having service in their vehicles.
RESEARCH METHODOLOGY
Most of this information contained in this report is external from the internet and other
online databases between the years (2017-2019) but other information is still pending due to
quarters, which are still collecting information of revenue, sales, and other important matters
containing this company.
RESEARCH AND KEY FINDINGS
Liberty Media is the owner/parenting company for SiriusXM Holdings Inc. (Nasdaq:
SIRI) other known as SiriusXM Satellite Radio. They continue to grow as one of the largest
music streaming companies in the United States, Canada, and Puerto Rico with their music,
news, and entertainment in all genres and mainly known and the home of the Howard Stern
Show. Which he became one of the highest paid radio figures after signing a five-year deal with
4. Page 4
Sirius (2004) worth $500 million.
(2015-2019) Their company revenues, cost of goods sold, gross profit, net income continues to
increase as the year pass, especially after they decided a few years ago that they’ll target their
consumers through the automobile industry. Which SiriusXM service will come with the new
purchase of their vehicle and now this service now comes installed in about 70% of US vehicles
and more likely when a consumer purchases/lease a car SiriusXM Radio usually gives them a
30-90 days of free subscription. This strategy has been very successful which the company
earnings and revenue have done well throughout the years of this change.
5. Page 5
Now the company is looking to grow in other areas by expanding and adding more services for
Hispanics due to them playing a substantial part of the US, which they give out programs before
but now looking to grow on a larger scale.
CONCLUSIONS
Over the years SiriusXM has been on a constant rise making their streaming services one
of the largest and best music, news, and entertainment companies throughout the US. As many
marketing changes have occurred throughout the year’s and they have been working out very
well for the company by bringing in a constant growth of revenue. This growth is mainly coming
from new marketing plans that they’re providing to their consumers subscriptions with many
options of different genres of music, podcast, and some of the best entertainment shows
including The Howard Stern show. Howard Stern is one of the main faces of this company ,
which many consumers purchases this service just to keep with his daily talk shows but since
6. Page 6
they also provide a large scale over 100 channels of entertainment many consumers are satisfy
with other talk shows and news if they weren’t interested in his show.
RECOMMENDATIONS
To continue their success and moving in an increasingly rate I think they should continue
on expanding their company subscriptions plans for consumers. By possibly adding discount
rates for students that are in college or individuals active in the military, which Sirius would start
picking up more on mobile devices other than consumers vehicles because most of their
consumers have this service in their vehicles then on any of their mobile devices such as;
cellphones, tablets, computers, etc… Also, strategizing more on how they’ll expand the Latino
genre, since demographics show a population increase of Hispanics being in the range of this
company provide its services. With partnering with one of their number 1 competitors Pandora
Inc. was a big move for them, which happen to help both streaming companies out in the end but
maybe they can start looking to partnering with their next competitor. After being in competition
so long its always best to try coming together and growing as one within the industry.
7. Page 7
REFERENCES
About SiriusXM. (2019). Retrieved October 25, 2019, from
https://www.siriusxm.com/corporate.
Sirius XM Holdings Financial Statements 2005-2019: SIRI. (2019). Retrieved October 25, 2019,
from https://www.macrotrends.net/stocks/charts/SIRI/sirius-xm-holdings/financial-statements.
Clark, J. (2019, October 17). Sirius XM Stock: Can the Company Continue Its Rise? Retrieved
October 25, 2019, from https://thecollegeinvestor.com/10144/can-sirius-xm-continue-its-rise/.
Liberty SiriusXM Group. (2019). Retrieved October 25, 2019, from
http://www.libertymedia.com/companies/liberty-siriusxm-group.html.