Anticipatory design leverages machine learning, IoT, and UX design to predict user actions, simplifying choices by automating decision-making without user intervention. This design approach is evident in various applications including smart thermostats, automated medical services, and personalized entertainment playlists. The movement reflects an evolution towards automation and intelligence in user experiences, enabled by advancements in connectivity and data analysis.

1. ANTICIPATORY DESIGN
O V E R V I E W
L E A R N I N G , P R E D I C T I O N A N D C O N N E C T I V I T Y

2. Anticipation is the ability to act
in preparation of a certain effect
or future state of the world.

3. Act without User
intervention
Nest Thermostat can grab data from your daily
activities, understand your behaviour and predict
future actions, it learns and fixes temperature inside
the house without programming.
Nest Thermostats and other smart objects have some
common key features like Learning, prediction and
connectivity.
© Next

4. Learning Prediction Connectivity
Smart Objects can learn actions,
habits, behaviours and
preferences.
Algorithms can analyse big
amounts of data, find patterns
and predict future actions.
Smart Objects are always on, they
constantly exchange data
between networks.

5. Moving from data to intelligence

6. OptimizationInformation
DATA INTELLIGENCE

7. IoT UX Design
The anticipatory design is the conjunction of
Machine Learning, IoT, and UX design:
• IoT: objects can understand the world,
connect and share data between a
network;
• Machine Learning: systems can analyse
data and predict future;
• Ux Design: understand needs and goals of
the user during, before and after the
interaction with an object, a service or a
system;
Anticipatory
Design Machine learning
Analyse data
Connect and share data Understand needs and goals
A.D.

8. Services and products
decide in name of the user
without the user knowing it.
Aaron Shapiro

9. Cost of
being wrong
Probability of
being right

10. HIGH COST OF
BEING WRONG
LOW COST OF
BEING WRONG
LOW PROBABILITY
OF BEING RIGHT
HIGH PROBABILITY
OF BEING RIGHT
Simplifying
Selection
© Huge
Anticipatory
Design
Don’t
bother
Choice
Editing

11. Anticipatory Design is always
one step ahead.
The anticipation is possible because:
• We are the always-on generation;
• Bandwidth increases day by day;
• Machine learning is effective;
• Commoditization of smart
technology.
Feasibility
There are already a lot of applications in
many fields like:
• Entertainment;
• Security;
• Medical;
• Transportations.
Applications
There are several aspects to understand like:
• Less cognitive load;
• Less privacy;
• More reliability on devices;
• Lack of Transparency & Control;
• Alienation.
Implications

12. Artificial Intelligence will redesign
healthcare. Google Deepmind is able to
process hundreds of thousands medical
information within minutes in order to
provide better and faster health services.
Medical

13. Spotify is a data-driven company.
One example is the Discover Weekly
feature; every user gets a personalized
playlist every week from Spotify of
music. The playlists is composed by songs
the users never heard, but that probably
would enjoy. It is the modern version of
best friend’s personalized mix tapes.
© Spotify
Entertainment

14. Amazon Dash Replenishment Service (DRS)
allows connected devices to leverage
Amazon's retail platform to build
automatic reordering experiences for
your customers.
© Amazon
Shopping

15. Digit calculates the perfect amount of
money to set aside every day — based on
your income and spending — and
automatically saves it for you.
© Digit
Financial

16. Tesla Autopilot can detect a potential
collision.
The Tesla's front-collision warning alerts
the driver and brakes the car before a
collision even happens.
© Tesla
Security
VIDEO

17. S. Pichai
“We are moving from mobile first to Ai first”

18. Anticipatory Design Movement
www.anticipatorydesign.com
SOURCES
How to Get Anticipatory Design Right, Huge Inc, 2016
www.hugeinc.com/articles/how-to-get-anticipatory-design-right
Designing Anticipated User Experiences, Joël van Bodegraven, 2017
https://uxdesign.cc/designing-anticipated-user-experiences-c419b574a417
What Is Anticipatory Design, and How Do You Use It?, Design Shack, 2017
https://designshack.net/articles/ux-design/what-is-anticipatory-design/

19. T H A N K Y O U
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