Bullying takes many forms including verbal, physical, social, and cyber bullying. It is often motivated by a desire for popularity, acceptance, jealousy or enjoyment of others' suffering. Both bullies and victims experience negative effects such as depression, health issues, and poor academic performance. To prevent bullying, it is important to intervene if witnessing it, report incidents to authorities, support victims, express disapproval of bullying behavior, and promote tolerance and equality.