Anthony Mandler is a film director born in 1973 in Los Angeles. He studied film at USC and worked as a photographer for magazines before directing music videos. He has directed many popular music videos for artists like Rihanna, Beyoncé, Jay-Z, Usher, and Drake. In his analysis of Usher's "OMG" video, Mandler notes how the visuals sync with the lyrics and music, with dance moves and camera focus drawing attention to body parts mentioned. He aimed to create an unpredictable world showcasing Usher's superstar talent through performance.