The Indian IPTV market is in its early stages but shows significant growth potential, projected to expand from a current valuation to INR b mn, capturing a larger share of the pay TV subscriber base. With increasing broadband penetration and technological advancements, the market is expected to compete with existing cable and DTH services, especially as service costs are reduced. The report emphasizes the importance of interactive applications and convergence with mobile services as key drivers for future adoption.

1. IPTV Market –
IPTV Market India
September 2011

2. Executive Summary
 Indian IPTV market is still at a very nascent stage but has strong growth potential
Market  IPTV market in India was valued at INR a mn in 20‐‐ and is expected to grow to INR b mn in 20‐‐
 In 20‐‐, IPTV accounted for c% of the total pay TV subscriber base, indicating huge scope for expansion
 Robust Television Industry
 Broadband Penetration
Market
 Cost Structure
Characteristics
 Physical Infrastructure
CCompetitive Environment
titi E i t
 Provisioning of IPTV Services
Government  Content Regulation
 Down‐linking Policy
Regulations
g
 FDI Ceiling
 Tariff Regulations
 Wireless IPTV
Future Outlook  Customization of Services
 Interactivity
IPTV Service Providers Domestic and Foreign Vendors
Co pet t o
Competition Player 1 Player 2 Player 3 Player 4 Player 5
Player 6 Player 7 Player 8 Player 9 Player 10
IPTV MARKET IN INDIA 2011.PPT 2

3. •Introduction
t oduct o
•Market Overview
•Market Characteristics
•Market Characteristics
•Government Regulations
•Future Outlook
•Competition
•Strategic Recommendations
IPTV MARKET IN INDIA 2011.PPT 3

4. Basic components of a typical IPTV operational setup
IPTV – Architecture
Live Internet
Content IPTV
Video Gatewa
Sources IPTV
IPTV Server VOD
VOD Gateway
y
Encoder Server
PC TV
Modem Set Top Box
Managed Broadband
Content Aggregator In‐Home Network
IP Network Access Network
• Typically videos are • At the subscriber
• These video streams • Various video premises, a splitter
received from
are then contents after connects to a
broadcasters using
reformatted and getting encoded are modem or set top
satellite receptions
encapsulated for delivered to the box
or from stand‐alone
or from stand alone
further transmission subscribers • IPTV receptions are
video content
using Internet • Video signal from
producers received on the TV
Protocol with IPTV headend are
• IPTV providers can via the set top box
appropriate Quality transmitted through
also create their and in the PC via a
of Service (QoS) telecom network
own video contents modem
Source:
IPTV MARKET IN INDIA 2011.PPT 4

5. IPTV market in India is at a nascent stage and is expected to
witness dynamic growth in future
IPTV Market in India – Overview IPTV Market in India – Growth
• IPTV market in India is still at a very nascent stage but
Technological innovation and distinct applications offered
has strong growth potential by IPTV services will drive this market in the future and
 It is currently being deployed over DSL, ADSL and ADSL2+ help it invade into the cable and DTH space
network infrastructure owned mostly by telecoms
• It holds a promising future in the Indian market since INR mn
it offers entertainment, internet, telephony and video
streaming boxed together
i b d h
• IPTV market faces stiff competition from existing X%
cable and DTH services as their capital and operating
costs are higher as compared to them
• With increasing broadband penetration, IPTV expects
to capture the Indian market once the service cost
reduces to a minimal and users are offered trials
• Interactive applications will play an important role in 0
2010 2015e
the future adoption of IPTV and higher demand for
them will drive this market in India
 Convergence with mobile TV and communication services,
personalization of program offerings and targeted
advertising will add a new dimension to TV viewing
advertising will add a new dimension to TV viewing
Source:
IPTV MARKET IN INDIA 2011.PPT 5

6. Market Characteristics – Summary
Robust Television Industry
Broadband Penetration
Key
Characteristics
` Cost Structure
Physical Infrastructure
y
Competitive Environment
IPTV MARKET IN INDIA 2011.PPT 6

7. IPTV Service Providers in the Market (x/y)
Company Snapshot: Player
Corporate Information Financial Performance
Total Revenue
Headquarters Net Profit
INR bn INR bn
Founded
Products
Key People
0 0
2007 2008 2009 2010
Business Highlights
• In its first phase player started providing IPTV services to customers of P in 20‐‐ and has recently started operations in
Bengaluru
• Player has also recently launched new set‐top‐box for their IPTV service
• It offers triple play advantage of telephony broadband and TV Video on Demand Time shift TV and Interactive 2 0
It offers triple play advantage of telephony, broadband and TV, Video‐on‐Demand, Time shift TV, and Interactive 2.0
(includes options like freedom of ordering pizzas and movie tickets from TV set)
• Company provides software and IT requirements for player Internet Protocol TV (IPTV) services
• Company has a contract with player to supply its R end‐to‐end IPTV solution
Source:
IPTV MARKET IN INDIA 2011.PPT 7

8. Thank you for the attention
The IPTV Market ‐ India report is part of Research on India’s Media and Entertainment Series.
For more detailed information or customized research requirements please contact:
Gaurav Kumar Gagan Uppal
Gagan Uppal
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IPTV MARKET IN INDIA 2011.PPT 8