For the complete report, get in touch with us at : info@netscribes.com IPTV market in India was valued at INR 80 mn in 2010 and is estimated to grow strongly. In 2010, IPTV accounted for 0.5% of the total pay TV subscriber base, indicating huge scope for expansion. High demand for interactive and customized digital TV services will provide strong growth avenues to the IPTV market. Increasing role of the government to increase broadband penetration in India and reducing costs of IPTV services will also drive the market. The report begins with an introduction to IPTV and its various applications. It also includes IPTV architecture which comprises mainly of various IPTV components likes content aggregator, managed IP network, broadband access network, and in-home network. The IPTV value chain is also provided, showing the various activities handled by the equipment and technology providers, network and service providers, and customer. This is followed by the market overview section which begins with an insight into the global IPTV market, its size and growth, and total number of IPTV subscribers. It moves on to the Indian IPTV market, its size and growth, total number of subscribers and average revenue per user (ARPU) of IPTV. Interactive applications will play an important role in the future adoption of IPTV and higher demand for them will drive this market in India. Technological innovation and distinct applications offered by IPTV services will drive this market in the future and help it invade into the cable and DTH space. An analysis of the market characteristics explains the factors for growth of the industry and its key challenges including robust television industry, broadband penetration, cost structure, physical infrastructure and competitive environment. Strong opportunity exists in the market as cost of IPTV services is reducing. This coupled with the fact that the television industry is growing and the trend towards interactive and customized services, will lead to a developing market. However, India lacks the physical infrastructure for IPTV systems, not providing the necessary accessibility to consumers. Stiff competition from existing players like digital cable and DTH also creates a major hurdle for this market.

1. IPTV Market –
IPTV Market India
September 2011

2. Executive Summary
 Indian IPTV market is still at a very nascent stage but has strong growth potential
Market  IPTV market in India was valued at INR a mn in 20‐‐ and is expected to grow to INR b mn in 20‐‐
 In 20‐‐, IPTV accounted for c% of the total pay TV subscriber base, indicating huge scope for expansion
 Robust Television Industry
 Broadband Penetration
Market
 Cost Structure
Characteristics
 Physical Infrastructure
CCompetitive Environment
titi E i t
 Provisioning of IPTV Services
Government  Content Regulation
 Down‐linking Policy
Regulations
g
 FDI Ceiling
 Tariff Regulations
 Wireless IPTV
Future Outlook  Customization of Services
 Interactivity
IPTV Service Providers Domestic and Foreign Vendors
Co pet t o
Competition Player 1 Player 2 Player 3 Player 4 Player 5
Player 6 Player 7 Player 8 Player 9 Player 10
IPTV MARKET IN INDIA 2011.PPT 2

3. •Introduction
t oduct o
•Market Overview
•Market Characteristics
•Market Characteristics
•Government Regulations
•Future Outlook
•Competition
•Strategic Recommendations
IPTV MARKET IN INDIA 2011.PPT 3

4. Basic components of a typical IPTV operational setup
IPTV – Architecture
Live Internet
Content IPTV
Video Gatewa
Sources IPTV
IPTV Server VOD
VOD Gateway
y
Encoder Server
PC TV
Modem Set Top Box
Managed Broadband
Content Aggregator In‐Home Network
IP Network Access Network
• Typically videos are • At the subscriber
• These video streams • Various video premises, a splitter
received from
are then contents after connects to a
broadcasters using
reformatted and getting encoded are modem or set top
satellite receptions
encapsulated for delivered to the box
or from stand‐alone
or from stand alone
further transmission subscribers • IPTV receptions are
video content
using Internet • Video signal from
producers received on the TV
Protocol with IPTV headend are
• IPTV providers can via the set top box
appropriate Quality transmitted through
also create their and in the PC via a
of Service (QoS) telecom network
own video contents modem
Source:
IPTV MARKET IN INDIA 2011.PPT 4

5. IPTV market in India is at a nascent stage and is expected to
witness dynamic growth in future
IPTV Market in India – Overview IPTV Market in India – Growth
• IPTV market in India is still at a very nascent stage but
Technological innovation and distinct applications offered
has strong growth potential by IPTV services will drive this market in the future and
 It is currently being deployed over DSL, ADSL and ADSL2+ help it invade into the cable and DTH space
network infrastructure owned mostly by telecoms
• It holds a promising future in the Indian market since INR mn
it offers entertainment, internet, telephony and video
streaming boxed together
i b d h
• IPTV market faces stiff competition from existing X%
cable and DTH services as their capital and operating
costs are higher as compared to them
• With increasing broadband penetration, IPTV expects
to capture the Indian market once the service cost
reduces to a minimal and users are offered trials
• Interactive applications will play an important role in 0
2010 2015e
the future adoption of IPTV and higher demand for
them will drive this market in India
 Convergence with mobile TV and communication services,
personalization of program offerings and targeted
advertising will add a new dimension to TV viewing
advertising will add a new dimension to TV viewing
Source:
IPTV MARKET IN INDIA 2011.PPT 5

6. Market Characteristics – Summary
Robust Television Industry
Broadband Penetration
Key
Characteristics
` Cost Structure
Physical Infrastructure
y
Competitive Environment
IPTV MARKET IN INDIA 2011.PPT 6

7. IPTV Service Providers in the Market (x/y)
Company Snapshot: Player
Corporate Information Financial Performance
Total Revenue
Headquarters Net Profit
INR bn INR bn
Founded
Products
Key People
0 0
2007 2008 2009 2010
Business Highlights
• In its first phase player started providing IPTV services to customers of P in 20‐‐ and has recently started operations in
Bengaluru
• Player has also recently launched new set‐top‐box for their IPTV service
• It offers triple play advantage of telephony broadband and TV Video on Demand Time shift TV and Interactive 2 0
It offers triple play advantage of telephony, broadband and TV, Video‐on‐Demand, Time shift TV, and Interactive 2.0
(includes options like freedom of ordering pizzas and movie tickets from TV set)
• Company provides software and IT requirements for player Internet Protocol TV (IPTV) services
• Company has a contract with player to supply its R end‐to‐end IPTV solution
Source:
IPTV MARKET IN INDIA 2011.PPT 7

8. Thank you for the attention
The IPTV Market ‐ India report is part of Research on India’s Media and Entertainment Series.
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IPTV MARKET IN INDIA 2011.PPT 8