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Get to know the building blocks for IPTV — decoders, middleware and encoders. Then, find out how it gets more complicated. For example, a grade school teacher and a broadcast engineer may both need all three blocks but while the teacher needs the simplest user interface, the broadcaster needs an interface that accesses feature settings and performance on a deeper level. Middleware is the building block that varies significantly depending on the application while a rudimentary system does not even need middleware; it only needs STBs, encoders, and a properly configured network. This session will explore customized approaches and solutions, illustrating examples of applications.