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Designing Dashboards for a Sense of 
Control
What makes dashboards 
so appealing to the human mind?
They offer us a 
SENSE OF CONTROL 
By presenting lots of information in a digestible form, 
by allowing us to identify trends, and by 
allowing us to spot when something is off, 
dashboards help establish a sense of control.
Need for Control is an evolutionary thing. 
CONTROL OF OUR 
ENVIRONMENT 
BETTER CHANCE 
AT SURVIVAL 
If we 
are in 
then we 
stand a 
(Hence, when feeling not in control, we tend to become stressed.)
DASHBOARD 1. DASHBOARDS 
STRATEGIES 
TO ESTABLISH 
A SENSE OF 
give you a clear understanding of things 
to help establish a feeling of certainty. 
2. DASHBOARDS 
give you the resources to predict and 
plan for the future. 
3. DASHBOARDS 
help you complete critical tasks in 
time to avoid last-minute panic. 
CONTROL 
by @Shilpi1412
Dashboards allow us 
to juggle more information 
than our brains can save, 
recall, process, compare, 
connect, .. at a given time.
1. 
DASHBOARDS GIVE YOU A CLEAR 
UNDERSTANDING OF THINGS TO HELP 
ESTABLISH A FEELING OF CERTAINTY
UNDERSTANDING 
DESIGN FOR REASSURANCE 
Our dashboards should offer us the same reassurance routine does. We look 
at operational dashboards for confirmation that the situation is in hand. 
Dashboards should be designed in such a way, that at a glance, people can 
be certain everything is normal.
UNDERSTANDING 
WATCHDOG ROLE 
Operational dashboards also have a 'ʹwatchdog role'ʹ. If something is not 
(numbers are up or down, an routine event that normally happens but did 
not, ..) this should be brought to our aDention immediately and actionably.
UNDERSTANDING 
RESEARCH ASSISTANT 
Actionable means a user should be able to get further information on the 
deviation. Take them directly to the most detailed info on the issue at hand 
available, so they can understand. From there, give them the opportunity to 
zoom out, to get to the bigger picture. Become a user'ʹs research assistant.
2. 
DASHBOARDS GIVE YOU THE RESOURCES 
TO PREDICT AND PLAN FOR THE FUTURE
PREDICT & PLAN 
• For operational dashboards, show the current trends. 
• For analytics dashboards, make it easy to compare periods or events, and 
assist the user in identifying paDerns and opportunities. 
• Show what you know about the future. We need to plan against this 
information. 
Where there are limited resources remaining (time, budget, ..) or 
a goal to reach, make this super clear.
PREDICT & PLAN 
“Consider visually indicating 
where the user can make a 
difference, what he can influence.” 
External factors, such as the weather or actions from a competitor are 
something we can not change, although we might be able to anticipate or 
respond to it. Internal factors, such as allocation of budget or timing, we can 
adjust. 
Whilst we need to be aware of and understand the external factors, build a 
dashboard geared towards taking action, highlight where we can take 
control and make a difference.
3. 
DASHBOARDS HELP YOU COMPLETE 
CRITICAL TASKS IN TIME TO AVOID LAST-MINUTE 
PANIC
AVOID PANIC & 
CRITICAL TASKS 
• Show what you know about the future 
• Highlight information that warrants action 
• Allow users to mark future stuff as 'ʹmanaged'ʹ, 'ʹcovered'ʹ or 'ʹunder 
control'ʹ. 
Completion of outstanding things leads to a sense of control as well – we do 
not have to worry about them anymore. Give people room to annotate (or 
automatically annotate, if you have the info), which of future events still need 
action and which are covered.
PREDICT & PLAN 
“Even when people are 
panicking, there is still room 
for control.” 
Even when people are panicking, good design can help them still. They 
need to find information as quickly as possible, and consistency in your data 
hierarchy will make that they instantly know where and how to check, and 
although possible they won'ʹt feel in control regarding the situation, they 
will at least feel in control of handling your dashboard. 
For more frequently occurring "ʺpanic"ʺ cases in your industry, you can offer 
‘prefab’ solutions or advice.
A LITTLE EXTRA
UNDERSTAND WHAT YOUR USER NEEDS 
Design dashboards 
to take into account 
context and work 
routine.
CONTEXT 
FREQUENCY 
OF CHECKS 
Most of us humans thrive when there is routine, and checking dashboards 
has become part of that routine. You should take into account the frequency 
with which we check them. Adjust the main overview according to how 
often the dashboards are or ought to be checked.
CONTEXT 
DEVICE 
CONTEXT 
In the most common understanding of context, your dashboard should take 
into account which device the dashboard is accessed from. Which 
information, the interactions with the dashboard (such as drill down) and -­‐‑ 
especially -­‐‑ the density of the information should be adjusted to the device.
CONTEXT 
(RE)ACTION 
OR ROUTINE? 
Context is also ‘what just happened’. Do we check the dashboard in 
response to a specific problem we are encountering (eg. machine no longer 
responding), or action we have taken (eg. sending out a campaign). Action 
& re-­‐‑action checks mean we are actively looking to spot what has changed.
.( yeey, you’ve made it to the end :-) 
Thanks for being all a0entive and such. Now, please go forth 
and make some kick-­‐‑ass dashboards. (Or tweak existing ones a li0le bit.) 
Have a look at the full article on www.keek.be, if you like to read some more on dashboards & 
control. If you have dashboard-­‐‑design advice of your own to share, or constructive critique 
regarding these slides, both are welcome at @vintfalken or iphimeda@gmail.com.

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Designing dashboards for a Sense of Control

  • 1. Designing Dashboards for a Sense of Control
  • 2. What makes dashboards so appealing to the human mind?
  • 3. They offer us a SENSE OF CONTROL By presenting lots of information in a digestible form, by allowing us to identify trends, and by allowing us to spot when something is off, dashboards help establish a sense of control.
  • 4. Need for Control is an evolutionary thing. CONTROL OF OUR ENVIRONMENT BETTER CHANCE AT SURVIVAL If we are in then we stand a (Hence, when feeling not in control, we tend to become stressed.)
  • 5. DASHBOARD 1. DASHBOARDS STRATEGIES TO ESTABLISH A SENSE OF give you a clear understanding of things to help establish a feeling of certainty. 2. DASHBOARDS give you the resources to predict and plan for the future. 3. DASHBOARDS help you complete critical tasks in time to avoid last-minute panic. CONTROL by @Shilpi1412
  • 6. Dashboards allow us to juggle more information than our brains can save, recall, process, compare, connect, .. at a given time.
  • 7. 1. DASHBOARDS GIVE YOU A CLEAR UNDERSTANDING OF THINGS TO HELP ESTABLISH A FEELING OF CERTAINTY
  • 8. UNDERSTANDING DESIGN FOR REASSURANCE Our dashboards should offer us the same reassurance routine does. We look at operational dashboards for confirmation that the situation is in hand. Dashboards should be designed in such a way, that at a glance, people can be certain everything is normal.
  • 9. UNDERSTANDING WATCHDOG ROLE Operational dashboards also have a 'ʹwatchdog role'ʹ. If something is not (numbers are up or down, an routine event that normally happens but did not, ..) this should be brought to our aDention immediately and actionably.
  • 10. UNDERSTANDING RESEARCH ASSISTANT Actionable means a user should be able to get further information on the deviation. Take them directly to the most detailed info on the issue at hand available, so they can understand. From there, give them the opportunity to zoom out, to get to the bigger picture. Become a user'ʹs research assistant.
  • 11. 2. DASHBOARDS GIVE YOU THE RESOURCES TO PREDICT AND PLAN FOR THE FUTURE
  • 12. PREDICT & PLAN • For operational dashboards, show the current trends. • For analytics dashboards, make it easy to compare periods or events, and assist the user in identifying paDerns and opportunities. • Show what you know about the future. We need to plan against this information. Where there are limited resources remaining (time, budget, ..) or a goal to reach, make this super clear.
  • 13. PREDICT & PLAN “Consider visually indicating where the user can make a difference, what he can influence.” External factors, such as the weather or actions from a competitor are something we can not change, although we might be able to anticipate or respond to it. Internal factors, such as allocation of budget or timing, we can adjust. Whilst we need to be aware of and understand the external factors, build a dashboard geared towards taking action, highlight where we can take control and make a difference.
  • 14. 3. DASHBOARDS HELP YOU COMPLETE CRITICAL TASKS IN TIME TO AVOID LAST-MINUTE PANIC
  • 15. AVOID PANIC & CRITICAL TASKS • Show what you know about the future • Highlight information that warrants action • Allow users to mark future stuff as 'ʹmanaged'ʹ, 'ʹcovered'ʹ or 'ʹunder control'ʹ. Completion of outstanding things leads to a sense of control as well – we do not have to worry about them anymore. Give people room to annotate (or automatically annotate, if you have the info), which of future events still need action and which are covered.
  • 16. PREDICT & PLAN “Even when people are panicking, there is still room for control.” Even when people are panicking, good design can help them still. They need to find information as quickly as possible, and consistency in your data hierarchy will make that they instantly know where and how to check, and although possible they won'ʹt feel in control regarding the situation, they will at least feel in control of handling your dashboard. For more frequently occurring "ʺpanic"ʺ cases in your industry, you can offer ‘prefab’ solutions or advice.
  • 18. UNDERSTAND WHAT YOUR USER NEEDS Design dashboards to take into account context and work routine.
  • 19. CONTEXT FREQUENCY OF CHECKS Most of us humans thrive when there is routine, and checking dashboards has become part of that routine. You should take into account the frequency with which we check them. Adjust the main overview according to how often the dashboards are or ought to be checked.
  • 20. CONTEXT DEVICE CONTEXT In the most common understanding of context, your dashboard should take into account which device the dashboard is accessed from. Which information, the interactions with the dashboard (such as drill down) and -­‐‑ especially -­‐‑ the density of the information should be adjusted to the device.
  • 21. CONTEXT (RE)ACTION OR ROUTINE? Context is also ‘what just happened’. Do we check the dashboard in response to a specific problem we are encountering (eg. machine no longer responding), or action we have taken (eg. sending out a campaign). Action & re-­‐‑action checks mean we are actively looking to spot what has changed.
  • 22. .( yeey, you’ve made it to the end :-) Thanks for being all a0entive and such. Now, please go forth and make some kick-­‐‑ass dashboards. (Or tweak existing ones a li0le bit.) Have a look at the full article on www.keek.be, if you like to read some more on dashboards & control. If you have dashboard-­‐‑design advice of your own to share, or constructive critique regarding these slides, both are welcome at @vintfalken or iphimeda@gmail.com.