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1. LinkedIn Company Analysis for The Coca-Cola Company
1.0
Updates per Day
29
Different Industries
Represented
55.5
Engagements per
Update
240
Avg Network Size
of Commenters
0.6%
Engagement as a
% of Followers
288,237
Followers
13,433
Potential People
Reached
1,776
Total Engagements
56
Unique People
Commenting
32
Company Updates

2. 208 total engagements (11.7% of total) 193 total engagements (10.9% of total)321 total engagements (18.1% of total)
Posts With Highest Engagement
Posted on 6/25/2013
It's all about creating work that matters. Here's
our report from "The Oscars of Advertising" in
France on Coca-Cola Journey:
http://CokeURL.com/lqkz- Coca-Cola Named
Posted on 6/24/2013
As the mercury rises, so increases the desire to
reach for an ice-cold Coke. But what if that Coke
literally came ice-cold?
http://CokeURL.com/wsj4- Coca-Cola Ice Bottles
Posted on 6/22/2013
We are honored to receive the Cannes Lions
2013 Creative Marketer of the Year award.
Creativity allows us not just to talk about
happiness, but to provoke it. This video monta…
0
50
100
150
200
250
300
350
0
1
1
2
2
3
3
4
4
5
TotalEngagement
CompanyUpdates
Company Updates and Engagement Over Time
Company Updates Total Engagement
1,776
97
1,679
56
3
52
Total Engagement
Comments
Likes
Engagement Details
Totals Per Post

3. 16
3
STATUS UPDATES Updates on the company's status or content shared by the company.
Total Status Updates
Avg Engagements Per Post on Status Updates
JOB POSTINGS New job postings on LinkedIn by The Coca-Cola Company.
13
137
Active Job Postings
Closed Job Postings
LinkedIn Company Shares: Post Type Details There haven't been any other post types
made on the The Coca-Cola Company
LinkedIn page.
New Hire Notification: A LinkedIn user changed their employer to The Coca-
Profile Change: A change was made to the The Coca-Cola Company LinkedIn
New Product: A new product or service was added to the company page.
Position Change: A user updated their current title, or added a new position.

4. 240
# of Users w/ 500 or More Connections
Avg Network Size of Commenters
13
10
5
14
11
16
0
2
4
6
8
10
12
14
16
18
0 - 50 51 - 100 101 - 200 201 - 400 401 - 500+
Users
Network Size
Users' Network Size Distribution
5
3
2
2
2
2
2
1
1
1
Barry J.
Kelsey U.
Roberto M.
Leslie Carolina B.
Trey S.
Jesus O.
Jonathan Manohar K.
Daniela G.
Pamela C.
Sarah B.
Top Posters by # of Comments
# of Comments

5. Marketing and Advertising
Food & Beverages
Consumer Goods
RetailTelecommunications
Accounting
Information Technology and Services
Real Estate
Banking
Management Consulting
Most Common Industries of Commenters
10
8
3 3 3
257
146
384
136
188
0
50
100
150
200
250
300
350
400
450
0
2
4
6
8
10
12
Frequency
Top 5 Industries Among Commenters
# of Instances Avg Network Size

6. Commenter Distribution by Country
14
5
3
3
3
28
United States India Colombia
Egypt South Africa Other
3
3
2
2
2
2
1
1
1
1
1
1
1
1
1
Egypt
Colombia
Raleigh-Durham, North…
Pakistan
New Delhi Area, India
Johannesburg Area, South…
Geneva Area, Switzerland
Peru
Greater Atlanta Area
Stockholm, Sweden
Aurangabad Area, India
Barletta-Andria-Trani…
São Paulo Area, Brazil
Washington D.C. Metro Area
Turkey
Commenter Location by Metro Area

7. TOP DAY FOR COMMENTSTOP DAY FOR COMMENTS
Monday
of your total comments
TOP TIME FOR COMMENTSTOP TIME FOR COMMENTS
13.4%
9:00 PM – 10:00 PM
of your total comments
28.4%
0
1
2
3
4
5
6
7
8
9
10
NumberofComments
Distribution of Comments by Day and Time
Monday Tuesday Wednesday Thursday Friday Saturday Sunday
0
1
2
3
4
5
6
12 AM 3 AM 6 AM 9 AM 12 PM 3 PM 6 PM 9 PM
BrandPosts
Time of Day

8. 67
12 11
3
8 7 6
4
0
10
20
30
40
50
60
70
80
Frequency