The presentation by Dr. Anita van Gils discusses entrepreneurship as a method of pursuing opportunities despite resource limitations and emphasizes the importance of opportunity discovery, creation, and development. It highlights the significance of business model generation and knowledge management in value creation, as well as the role of networking and cooperation. The conclusion presents key elements for incubator value creation, focusing on the processes and models that can facilitate success.

1. Opportunity, Business Model
and Cooperation
Presentation for DIA Symposium “Incubator value creation:
Factors for success”
Dr. Anita van Gils
School of Business and Economics
Associate Professor in Entrepreneurship

2. Entrepreneurship
• Entrepreneurship is a way of managing
that involves pursuing opportunity without
regard of the resources currently
controlled. Entrepreneurs identify
opportunity, assemble required resources,
implement a practical action plan, and
harvest the reward in a timely, flexible
way. (Sahlman and Stevenson, 1991)
• Individual or team: (new) value creation!
(Bruyat and Julien, 2000)
School of Business en Economics

3. Opportunity discovery?
(Read et al., 2011)
School of Business en Economics

4. Opportunity creation?
(Read et al., 2011)
School of Business en Economics

5. Opportunity development process
School of Business en Economics

6. Business Model Generation
(Osterwalder and Pigneur, 2010)
School of Business en Economics

7. Effectuation
• Who am I?
• What do I know?
• Who do I know?
Knowledge management
Absorptive capacity
School of Business en Economics

8. Cooperation types
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9. Challenges
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10. Nespresso Business Model
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11. Nespresso Business Model
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12. Conclusion
Incubator value creation:
- Opportunity Development
Process
- Business Model Generation
- Networking/Cooperation
School of Business en Economics