The document discusses AdAction, a company that designs and develops games for websites, social networks, PCs, consoles and mobile phones. It also has an advertising network and sells ads within games. The company has experience creating games and placing dynamic in-game advertisements across various platforms and titles to reach targeted audiences.

1. We design and develope games for: WWW websites (Flash) , Social Games (FB and NK.PL) PC and consoles, Mobile phones . We have Internet advertising network We sell ads in PC and console games (prerolls) We sell ads before flash games We have a team experienced Who we are? © AdAction 2007, http://www.adaction.pl/ ul. Senatorska 13/15, 00-075 Warszawa, tel. +48 22 829 65 38, fax. +48 22 829 65 55

2. AdAction Network © AdAction 2007, http://www.adaction.pl/ ul. Jubilerska 10, 04-190 Warszawa, tel. +48 22 829 65 38, fax. +48 22 829 65 55 AD ACTION RON 10 000 000 UU / 200 000 000 PV How we play? – Online Games, MMO, Consoles What we know about games ? – game portals

3. Dynamic in-game ads

4. P osit ively about in-game ads © AdAction 2007, http://www.adaction.pl/ ul. Senatorska 13//15, 00-075 Warszawa, tel. +48 22 829 65 38, fax. +48 22 829 65 55 Source: BASES & IGA in-game ad effectiveness study, March 2008 Q: How much do you agree or disagree with each of the following statements about advertising in videogames?

5. Ad formats 2x1 Equivalent 1x2 would be a vertical equivalent © AdAction 2007, http://www.adaction.pl/ ul. Senatorska 13//15, 00-075 Warszawa, tel. +48 22 829 65 38, fax. +48 22 829 65 55 4x1 Equivalent 8x1 Equivalent In game dimension Size in pixels 1 x 1 1024 x 1024 1 x 2 512 x 1024 2 x 1 1024 x 512 4 x 1 1024 x 256 8 x 1 1024 x 128 4 x 3 (Video) 256 x 192

6. Statistics Statistics counting (billboard) Minimum size of the ad for example : billboard triggers are 2 % of screen size . Time on screen : no less than 2 seconds. Viewing angle of the ad : no more than 80 degrees ( anything too oblique is not measured ). Statistics: Impression measurement – Double Fusion only counts full impressions above the minimum threshold and discards the rest. Advertisers only pay for what is really seen . The average frequency of impressions - 10-15 per user during campaign © AdAction 2007, http://www.adaction.pl/ ul. Senatorska 13//15, 00-075 Warszawa, tel. +48 22 829 65 38, fax. +48 22 829 65 55

7. Summary © AdAction 2007, http://www.adaction.pl/ ul. Senatorska 13/15, 00-075 Warszawa, tel. +48 22 829 65 38, fax. +48 22 829 65 55 Engagement Higher levels of engagement than other media. Ad Acceptance Unlike other media, consumers are receptive to advertising in games because they add realism. Measurability Videogames combine brand awareness with digital accountability. Multi-Tasking Proof Gameplay does not allow for multi-tasking. Attention to the game is paramount. Hard-to-reach Audience Hard-to-reach 18-34 men are avid videogame players

8. Sport Package Snowboarding NHL 2K10 Virtua Tennis 09 UFC 09 © AdAction 2011, http://www.adaction.pl/ ul. Jubilerska 10, 04-190 Warszawa, tel. +48 667 928 690

9. Sport package © AdAction 2007, http://www.adaction.pl/ ul. Senatorska 13/15, 00-075 Warszawa, tel. +48 22 829 65 38, fax. +48 22 829 65 55 Sport vetical package Core Demographic: 16-34 Males Secondary demographic: Sports enthusiasts Platforms: PS3 and PC Flexible campaign planning High profile franchises and market leading sports simulations deliver a targeted audience of young male sports lovers and loyal gamers. Trackable placements. Full reporting. Reach – 100 000 unique players . Creative Assets Mechanicals: 1:1 Billboard/Logo - 1024 x 1024 pixels 2:1 Billboard/Logo - 512 x 1024 pixels 1:2 Billboard/Logo - 1024 x 512 pixels 4:1 Billboard/Logo - 1024 x 256 pixels 8:1 Billboard/Logo - 1024 x 128 pixels (300dpi in TIF format. JPGs are acceptable) 4:3 Video – 256 x 192 pixel (.bink or .avi files) Package Type Cost (CPM) Network 195 RC Vertical 220 RC Title 250 RC

10. Racing package © AdAction 2011, http://www.adaction.pl/ ul. Jubilerska 10, 04-190 Warszawa, tel. +48 667 928 690

11. Racing package Racing package Core Demographic: 16-34 Males . Secondary demographic: Motorsports enthusiasts . Platforms: PS3 and PC . Flexible campaign planning . Includes AAA titles and record breaking mass downloaded driving / motorsports franchises from leading games publishers. Reaching a connected audience of young male gamers and motorsports fans. Trackable placements. Full reporting. Reach – 100 000 unique players. © AdAction 2007, http://www.adaction.pl/ ul. Senatorska 13/15, 00-075 Warszawa, tel. +48 22 829 65 38, fax. +48 22 829 65 55 Creative Assets Mechanicals: 1:1 Billboard/Logo - 1024 x 1024 pixels 2:1 Billboard/Logo - 512 x 1024 pixels 1:2 Billboard/Logo - 1024 x 512 pixels 4:1 Billboard/Logo - 1024 x 256 pixels 8:1 Billboard/Logo - 1024 x 128 pixels (300dpi in TIF format. JPGs are acceptable) 4:3 Video – 256 x 192 pixel (.bink or .avi files) Package Type Cost (CPM) Network 195 RC Vertical 220 RC Title 250 RC

12. Dynamic - example © AdAction 2007, http://www.adaction.pl/ ul. Senatorska 13/15, 00-075 Warszawa, tel. +48 22 829 65 38, fax. +48 22 829 65 55

13. Dynamic - example © AdAction 2007, http://www.adaction.pl/ ul. Senatorska 13/15, 00-075 Warszawa, tel. +48 22 829 65 38, fax. +48 22 829 65 55

14. Dynamic - example © AdAction 2007, http://www.adaction.pl/ ul. Senatorska 13/15, 00-075 Warszawa, tel. +48 22 829 65 38, fax. +48 22 829 65 55

15. Flash Games – CASE STUDY

16. Some Examples Jupik– Psi Zaprzęg Actimel – Ucieczka z biura Eurosport – Złoty Strzał Spill – Dodgy Squirrel © AdAction 2007, http://www.adaction.pl/ ul. Senatorska 13/15, 00-075 Warszawa, tel. +48 22 829 65 38, fax. +48 22 829 65 55 Gry okolicznościowe Algida – Schrup rożka Vattenfall / Spec Frontline – Zabij Kleszcza 2

17. Gra „Max pożyczka” - screen © AdAction 2007, http://www.adaction.pl/ ul. Senatorska 13/15, 00-075 Warszawa, tel. +48 22 829 65 38, fax. +48 22 829 65 55

18. Gra – „Labirynt Zdrojka” - Screen © AdAction 2007, http://www.adaction.pl/ ul. Senatorska 13/15, 00-075 Warszawa, tel. +48 22 829 65 38, fax. +48 22 829 65 55

19. Gra – „Paka2Paka” - screen © AdAction 2007, http://www.adaction.pl/ ul. Senatorska 13/15, 00-075 Warszawa, tel. +48 22 829 65 38, fax. +48 22 829 65 55

20. Gra – „adidas Originals” - screen © AdAction 2007, http://www.adaction.pl/ ul. Senatorska 13/15, 00-075 Warszawa, tel. +48 22 829 65 38, fax. +48 22 829 65 55

21. Game Seeding

22. WYSPAGIER.PL / GRY.PL / GIRLSGOGAMES.PL © AdAction 2007, http://www.adaction.pl/ ul. Jubilerska 10, 04-190 Warszawa, tel. +48 22 829 65 38, fax. +48 22 829 65 55

23. G uaranted number of played games on game websites gry.pl, wyspagier.pl, girsgogames.pl 1 00 000 game views 200 000 game views 5 00 000 game views Game Seeding © AdAction 2007, http://www.adaction.pl/ ul. Jubilerska 10, 04-190 Warszawa, tel. +48 22 829 65 38, fax. +48 22 829 65 55

24. Mattel – Example © AdAction 2007, http://www.adaction.pl/ ul. Senatorska 13/15, 00-075 Warszawa, tel. +48 22 829 65 38, fax. +48 22 829 65 55

25. Thanks Contact: Senatorska 13/15 pok.216, 00-075 Warszawa mobile: +48 697 766 855 | tel.: +48 22 829 66 24| faks.: +48 22 829 65 55