Presentation slides from Andy Duran's Keynote on E-Cigarette's for the 2016 Drug Free America Foundation Summit. www.leadingefforts.org.

1. Presented by: Andy Duran, Executive Director - LEAD
lead Clearing the Air
The Truth About
E-Cigs

3. 561

4. adorbs binge-watch
cray cray
clickbait amazeballs
hot mess
bank of mom and dad

5. vape

6. vape
30x more likely
Usage more than
doubled in past 2 years

7. ?
1983
Rob Stepney
“Why Do People Smoke?”

10. Florida Use
*Florida YTS, 2015

11. Florida Use
*Florida YTS, 2015

13. Flakka
Marijuana

15. S I L K

16. e-cigarette
companies
7 Ways
are copying Big Tobacco’s
playbook

17. 1. They Have Celebrity
Spokespeople

18. Using these products
is trendy and
cool!

19. 2. Their Magazine Ads
Feature Rugged Men…

20. … and Glamorous Women

21. You are Masculine.
You are Sexy.

22. 3. They Know Sex Sells

23. You will be sexually
attractive if you use
these products.

24. 4. They Sponsor Sports…

25. … and Music Festivals

26. 5. They Come in Sweet
Flavors…

27. Almond Joyee
“The candy bar taste without the calories.”
Vanilla Cupcake
“Like biting into a deliciously
sweet vanilla cupcake”
Skittles
“Taste the Ultra Rainbow”

28. Cotton
Candy
Bubble
Gum

29. 6. They Use Cartoons…

30. Mr. Cool Joe Camel

31. 7. Their Ads Say “Switch,
Don’t Quit.”

33. Reducing
Health
Risk?
Not As
Bad As…

34. Reducing
Health
Risk?

35. Reduction of one health risk…
… without the introduction or
increase of another.

36. 54%
In 2015, what percent of
adolescents (age 12-17) who
used an e-cigarette or
vaporizer for the first time
had never before smoked a
cigarette?

40. Kiosk?

42. We Know They’re Harmful
No Tobacco
Nicotine As addictive as heroin
Addictive
Crosses the Placenta (damage to lungs, heart, CNS)
Bottles of E-Juice are poison risk for small
children and pets

43. We Know They’re Harmful
No Tobacco
Does Not
Cause
Cancer
Cancer takes years to
develop.
Can take 15-20 years to
determine if a product
increases a person’s
risk of cancer

44. Forty-Two Chemicals Identified in Electronic Cigarettes
= exposure can
be harmful to health
Red = emitted in
second hand smoke

45. Individual Prevention vs. Environmental Prevention

46. Individual Prevention vs. Environmental Prevention
Individual

47. Individual Prevention vs. Environmental Prevention
Environmental

49. +
-
WouldYour Community Pass the Basic Prevention Test
Price:
Access/Availability:
Perception of Risk/Harm:
Social Norms/Attitudes:
Price:
Access/Availability:
Perception of Risk/Harm:
Social Norms/Attitudes:
Prevention:
E-Cigs:

50. Indoor Use Bans

51. Sales Bans

53. E-Cigs Included in “Nicotine Products”
No Sales to Anyone Under 18
Possession is non-criminal violation
Must post a clear and conspicuous sign
State Rep. Shawn Harrison filed legislation to
prohibit “vaping” indoors in public places.
Considered during 2016 legislative session.

54. Product Placement

55. Advocate

56. YOUR ACTION!
Talk with
your
kids.PROTECTIVE
FACTOR #1
How to Prevent E-Cig Use

58. INFORMATION MUST
BE ACCURATE,
RELEVANT, &
MEMORABLE
Information / Education

59. Don’t talk about what CAN happen.
Talk about what DOES happen.

60. Dependency
Addiction
Substance Use Disorder
Cigarettes

61. Substance Use Disorder
E-Cigarettes / Vaporizers

62. YOUR ACTION!
Consider a
community
campaign.PROTECTIVE
FACTOR #2
How to Prevent E-Cig Use

65. YOUR ACTION!
Touch and Feel.
PROTECTIVE
FACTOR #3
How to Prevent E-Cig Use

67. Short-term
Long-term
Impact
Behavioral Change
Messages should be “preventative”
(i.e. lead to real change)

68. Beneficial vs. Powerful

69. CLEARING THE AIR:
THE TRUTH ABOUT
E-CIGARETTES
ANDY DURAN
aduran@leadingefforts.org
LEAD & SPEAKUP!
http://www.leadingefforts.org
http://www.speakupcoalition.org
f: fb.me/leadingefforts
t: @LEADLFLB
www.leadingefforts.org/FLSummit
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