4. E-cigarette
• Electronic cigarettes (or e-cigarettes) first began
appearing in American markets about 2009.
• E-cigarettes vaporize a nicotine solution when the user
inhales, which gives a feeling similar to smoking.
• Models consist of a battery which powers the unit, an
atomizer that vaporizes the nicotine, and a cartridge
which houses the nicotine liquid (called e-liquid)
11. E-Juice
• Nicotine cartridges house the e-liquid or e-juice and can
either be disposable or reusable.
• The liquid is generally made up of four chemicals:
nicotine, propylene glycol, vegetable glycerin, and
flavoring.
12. E-Juice:
Health And Safety Concerns
• The lethal dose of nicotine is 30-60mg for adults and
10mg for kids. Nicotine solutions in e-juice come in
varied strengths and concentrations.
• According to the Utah Poison Control Center, e-
cigarettes have sent 79 children ages 6 and under to
hospitals since January 2012. There were 10 such
poisoning cases in 2012, 48 in 2013 and 21 in 2014 so
far.
• Nicotine can also be absorbed through the skin.
16. E-Cigarette Flavoring
• While flavoring is illegal
for normal cigarettes, e-
juice come in almost any
flavor.
• The abundance of
flavors may serve to lure
youth to e-cigs, which in
turn could result in youth
eventually switching to
regular tobacco.
17. E-Juice Flavors
• Root Beer
• Cherry Bomb
• Watermelon
• Key Lime Freeze
• Bubble Gum
• Orange Dream
• Very Strawberry
• Chocolate
• Cookies & Cream
• Strawberry
Shortcake
• Tutti-Frutti
• Vanilla
Candy Cane
Captain Crunch
Hawaiian Paradise
Mango
Granny Apple
Apple Pie
Blue Coconut
Gummy Bear
Juicy Strawberry
Pom-Pom Burst
Tropical Splash
Caramel Cream
Red Razzle
Strawberry Surprise
Arctic Freeze
Blue Razzleberry
Grapelicious
Juicy Blue Frost
Maui Smooth
Red Hots
Strawberry Colada
Tigers Blood
Blueberry
Mountain Dew
19. E-Cigarettes
• While e-cigarettes have been manufactured as a nicotine
delivery system, that hasn’t stopped many users from
getting creative with them.
• E-cigarettes can be used as a delivery system for a large
number of drugs besides nicotine – including THC (the
active drug in marijuana), alcohol, and other drugs.
• (see the video at http://www.youtube.com/v/mzT7j7tWgq4
21. Advertising
• With a lack of advertising restrictions, companies are re-
introducing the highly stylized ads of traditional tobacco,
featuring celebrity endorsements.
22. Electronic Cigarette
Youth rates
• According to the CDC, the number of U.S. youth who used electronic
cigarettes, but have never smoked a regular cigarette, has more than
tripled in the past three years, from 79,000 in 2011 to over 263,000 in
2013.
• These same youth are nearly twice as likely to intend to smoke regular
cigarettes as those who have never used e-cigarettes.
• In Utah, the percentage of Utah high school age students who use e-
cigarettes tripled between 2011and 2013.
• Utah, data shows that 31.7% of students who reported ever using e-
cigarettes say they have never tried conventional cigarettes.
23. E-Cigarette Regulation
FDA is currently assessing the impact of e-cigarettes and plans to
announce proposed regulation.
Until the FDA proposals are announced, e-cigarette regulation will
only exist at the state and local level.
The Utah Indoor Clean Air Act prohibits electronic cigarettes
anywhere that traditional cigarettes are banned.
In Utah, the use of e-cigarettes is illegal for anyone under 19 years
of age.
Regulation of retail tobacco specialty business.
24. Emerging Public Health Issue
• Because e-cigarettes are currently unregulated at the federal level,
consumers do not have access to accurate information on e-
cigarette ingredients, product quality, and safe product usage.
• Relatively little is known about the impact of electronic cigarettes,
including the long-term health effects of breathing the vapor and
their efficacy as a cessation device.
• Need more scientific investigation, possibly regulations/laws .
25. What Local Health
Departments are doing
• Currently, all of the health departments in Utah are
working towards a regulation that applies to Electronic
Smoking Devices ESDs and E-Liquid samples, sold
and/or manufactured.
• Main points:
o Must contain warning label
o Have child proof caps
o Safety precautions when mixing
o Nicotine level in E-liquid
26. National Policy Options
• Adding e-cigarettes to existing smoke-free laws
• Limiting youth access
• Licensing
• Minimum sales age
• Marketing regulation
• Taxation
• Limiting Free Samples, Rebates, Discounts, Coupons
• Restricting the sale of flavors.
E-juice refill bottles can be dangerous since some have been measured to contain up to a gram of nicotine—almost 17 times the fatal dose for an adult.
There is no regulations for e-liquid manufacturing.
Studies have found that often the amount of nicotine on the label is not the actual amount in the bottle. Even in nicotine-free bottles, nicotine could be detected.
As of early 2014, there were 466 brands and 7764 unique flavors of e-cigarette products in the marketplace.