Medical Marijuana - Use Their Words to Tell Your Story
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Andy Duran's presentation from the Adult Forum at the Youth to Youth International Eastern States Conference. From July 28, 2014. Copyright 2014, Linking Efforts Against Drugs, Inc.
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Medical Marijuana - Use Their Words to Tell Your Story
- 3. “
- 4. “
- 7. Originally framed issue around voting for compassion of sick and dying people.
- 17. What’s more harmful - sugar [like in a candy bar] or a joint? http://blogs.wsj.com/washwire/2014/03/12/wsj-poll-candy-is-dandy-but-pot-is-less-harmful/ Has It Worked?
- 18. What’s more harmful - sugar [like in a candy bar] or a joint? http://blogs.wsj.com/washwire/2014/03/12/wsj-poll-candy-is-dandy-but-pot-is-less-harmful/ Has It Worked? Sugar
- 19. Americans’ opinion of the most harmful substances: http://blogs.wsj.com/washwire/2014/03/12/wsj-poll-candy-is-dandy-but-pot-is-less-harmful/ Has It Worked?
- 42. What’s Happening in Illinois? • May receive 2.5 oz. every 14 days ! • Restricted medical conditions ! • A person shall not drive under the influence of... ! • 18 year-olds can receive a medical marijuana certification ! • 22 cultivation centers (21 police districts, 1 floating, 2,500 ft. from a school) ! • 60 dispensaries (1,000 ft. from school)
- 43. Here’s An Example ONLY 2.5 oz. every 14 days VERY restrictive medical conditions A person shall not drive under the influence of... Control location of 22 cultivation centers and 60 dispensaries Here’s What they Say Here’s What they Mean
- 57. Your #1 Job
- 58. Your #1 Job Read the Legislation
- 59. Your #1 Job Read the Legislation
- 61. Pre-Legislation or In Progress
- 62. Pre-Legislation or In Progress ✦ Develop position paper ! ✦ Avoid the “medical benefit” question, unless you can articulate an already-existing alternative ! ✦ Review existing ordinances and legislation ! ✦ Build relationships with local policy-makers and develop media advocacy campaign ! ✦ Message, message, message via every channel ! ✦ Remember: Forced legislation vs. ballot measure ! ✦ Build perception of harm
- 63. Post-Legislation ! ✦ Continue messaging campaign ! ✦ Perception of harm: medicine vs. drug ! ✦ Identify how population will be impacted ! ✦Draw geographic boundaries
- 83. #GetFound
- 85. Take a negative story
- 86. Take a negative story insert yourself into it
- 88. @LEADLFLB LISTEN
- 92. SOCIAL MEDIA LOGIC MODEL Mission Why are we doing this?
- 95. THANK YOU! ! Contact Me >>> ANDY DURAN aduran@leadingefforts.org ! LEAD & SPEAKUP! http://www.leadingefforts.org http://www.speakupcoalition.org ! f: fb.me/leadingefforts t: @LEADLFLB Access today’s presentation materials at www.leadingefforts.org/y2y