Andy Duran's Presentation at Epiphany Community Services Retreat on Medical Marijuana - September 2013

1. Medical Marijuana
Legalization
It’s Not a Lost Cause!
Andy Duran, Executive Director
LEAD & SpeakUP! Prevention Coalition
Lake Forest, IL

2. Learn how to get started
Think about who is affected
Learn how to #GetFound
Define your course of action
Think Differently

3. What’s Happening in Illinois?

4. What’s Happening in Illinois?
• May receive 2.5 oz. every 14 days
• Restricted medical conditions
• A person shall not drive under the influence of...
• 18 year-olds can receive a medical marijuana certification
• 22 cultivation centers (21 police districts, 1 floating, 2,500 ft. from a school)
• 60 dispensaries (1,000 ft. from school)

5. Pre-Legislation
Legislation in Process
Post-Legislation

6. Your #1 Job Read the Legislation

8. What’s Happening in Illinois?
2.5 oz. every 14 days 183 joints OR 13 / day
Restricted medical conditions
chronic pain, headaches,
eczema, dystonia
A person shall not drive under the
influence of...
no testing mechanism,
marijuana is the identified
drug in 14% of fatal crashes
18 year olds can receive a medical
marijuana certification
may take marijuana legally
but cannot drink
22 cultivation centers
60 dispensaries
who will operate?

9. Pre-Legislation or In Progress
✦ Develop position paper
✦ Avoid the “medical benefit” question
✦ Review existing ordinances and legislation
✦ Build relationships with local policy-makers and develop
media advocacy campaign
✦ Message, message, message via every channel
✦ Remember: Forced legislation vs. ballot measure
✦ Build perception of harm

10. Post-Legislation
✦ Continue messaging campaign
✦ Perception of harm: medicine vs. drug
✦ Identify how population will be affected
✦Draw geographic boundaries

11. Legislation Impacts Schools/Students
Overexposure:
Students could be under influence at school
Recommend policy on school-day use
Safety:
Considerations for operation of heavy machinery
(i.e. automobile, appliances, tools, etc.)
Recommend policy prohibiting use of machinery
Policy:
Drug/Alcohol policies need to be consistent (i.e.
athletic code vs. NHS vs. Code of Conduct vs.
Drug-free workplace policy.)
Recommend one, universal alcohol/drug policy
and revised drug-free workplace policy

12. Legislation Impacts Community Life
Smoke-Free Act:
Does “medical marijuana” need to be added to
existing smoke free act or local ordinances.
Recommend review of smoke-free legislation
Overexposure:
People could be under influence in public
“May not be used knowingly...”
Recommend policy on public use OR
public intoxication
Drugged Driving:
Marijuana is the identified drug in14% of all fatal
car accidents. National Institute on Drug Abuse, 2010
Recommend messaging about drugged driving
and enhanced enforcement

13. Legislation Impacts Community Life
Dispensary Location:
Will a cultivation center or dispensary attempt to
operate in your community?
Recommend working with City Council to
adopt local zoning resolutions/ordinances to
prohibit or control locations

14. “
LISTEN
Think Differently

15. Prohibit “Evaluation
Centers”
THINK DIFFERENTLY...
Prohibit Cash Only
Medical Facilities
Go through the
Process
Draw Geographic
Boundaries

16. Apply for the License ...then don’t operate it.

17. #GetFound

18. Take a negative story
insert yourself into it
CHANGE THE STORY
to make it your own

22. #MedicalMarijuana
#MedicalMarijuanaIL
@LEADLFLB
LISTEN

24. SOCIAL MEDIA LOGIC MODEL
Mission
Why are
we doing this?
Goal
Goal
Goal
What do we want
to accomplish? Tactic
Tactic
Tactic
Tactic
Tactic
Tactic
How will we achieve our goals?

25. THANK YOU!
Contact Me >>>
ANDY DURAN
aduran@leadingefforts.org
LEAD & SPEAKUP!
http://www.leadingefforts.org
http://www.speakupcoalition.org
f: fb.me/leadingefforts
t: @LEADLFLB