High School Tobacco Industry Denormalization Presentation with Addiction 2013


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How does the Tobacco Industry work to addict youth to their deadly products? This presentation will give some insight into the marketing strategies of this evil industry. It will also touch upon the reasons why it is so difficult for people to quit using tobacco industry products.

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  • Smoking in films is said to account for around 52% of why youth try smoking to start out. It makes sense since a majority of films that are intended for youth audiences are watching the actors that they look up to or associate the character’s lifestyle with someone they aspire to be will look positively on smoking. In one film a youth could be exposed to someone smoking countless numbers of times, each time reinforcing the association between smoking and being famous. Smoking in films makes it seems normal to youth and often fails to show the reality of the addiction or negative health consequences. Even if a youth doesn’t start smoking immediately after seeing a movie, or even really being aware that tobacco companies probably paid for product placement or were lucky enough for the director to use smoking in their film, the child takes a way a positive outlook on smoking and are more likely to try smoking in the future. Actors and actresses have an undeniable influence over everyone. Even better is that the action of smoking is on film so that it can be viewed thousands of times in theatres and once we bring it home to rent or buy. Portrayals of smoking in movies promote the same themes as other tobacco advertising: rebellion, independence, sexiness, wealth, power and celebration.
  • Tobacco companies want you to smoke – a smoker is worth about $40,000 to a tobacco company over his/her lifetime. Problem: smokers quit, get sick and die, therefore they need to replace them Spend millions to make you believe their lies Long-time smokers need reassurance and new smokers need to be encouraged to start Big Tobacco targets youth because if you don’t smoke before you’re 18-21 its not likely that you’ll start Advertising is essentially myth-making Point is to not give info on product but to establish an image for a product They do this by linking a product with a quality or attribute ex. KOOL – being cool and popular How are the following ads geared to kids?
  • Do you think that most Doctors would actually say “Luckies” cigarettes would be protection for your throat against coughs? Using Doctors and Nurses as spokes-people for cigarettes is a scary thing because it makes the public falsely believe that cigarettes are safe. The ad on the right says, “For 30 days test “Camels” in your “T-Zone” (T for throat and T for taste). What do you think “Camels” would do to your throat and taste?
  • Using cartoons was one of BIG TOBACCO’s clever strategies used to trick kids into using their products! Tobacco companies often used images that would appeal to kids (such as Santa Claus) to attract them to purchase their cigarettes and get them addicted young. Although it is now illegal for tobacco companies to use cartoons to advertise to kids, and it is also illegal for them to lie about the safety of their products, they still target young people in their ads and products.
  • Spit tobacco comes in two main forms; chew tobacco (like plug and twist) is in a leafy form that is rolled into a wad and chewed and snuff which is finely ground, moist tobacco, which is usually placed in the bottom lip and gum. Even though these products don’t produce second hand smoke, they are still VERY poisonous. They contain over 3000 chemicals, at least 28 of which are known to cause cancer. Nicotine in spit tobacco is 3-4 times as great as that in cigarettes; this means, an average size wad of chewing tobacco held in a person’s mouth for thirty minutes is equal to smoking three cigarettes. Although you may not be filling your lungs with smoke, you are causing serious harm to other parts of your body. There is no safe level of use of chew, it can lead to a variety of health related illnesses such as addiction, oral cancer, gum disease, heart disease, stroke, and death. Ads for chew suggest that if you aren’t harming other people then you can’t be harming yourself, right? Wrong. Gruen VonBehrens was 13 when he tried spit tobacco (dip) on a camping trip with friends. Unfortunately, it wasn’t a one-time deal. Gruen ended up with a powerful addiction that changed his life forever. Just four years later, at the age of 17, he was diagnosed with oral cancer. To fight it, he’s been forced to endure 35 painful surgeries, including one radical surgery that removed half of his neck muscles and much of his tongue.
  • It’s no mistake that the tobacco industry packages their products to resemble candy, gum or other harmless products. Besides the fact that this marketing trick is intended to fool youth into thinking that their products are “normal” it can also give youth the idea that they are “safe” when they are NOT! Tobacco products disguised as candy can also mislead adults who may see their child or student with a tobacco product. It is important for EVERYONE to be able to recognize these harmful and addictive products.
  • New tobacco products are popping up in different shapes and forms that were never associated with tobacco before, mimicking tea bags, breath-strips, mints, and toothpicks. They're flavored, so they appeal to people not used to tobacco. They're discreet, because of their mint tin-like packaging. They're addictive, having just as much nicotine as cigarettes. It's easy to see how the flavoring, packaging, and marketing of these new products would appeal more to youth, especially those who have never consumed tobacco before.
  • E cigarettes are electronic cigarettes. At first e-cigarettes were marketed heavily as a quit aid or healthier alternative. However these products have not been considered “safe” by Health Canada and they do emit a vapour (smoke) which has some of the same toxins as cigarettes. The tobacco industries are now purchasing e-cigarette companies and these products are now being advertised in many of the same ways as tobacco products. Since they do not fall under “no smoking” policies, people can “legally” use them indoors, in cars, and other places where there are “no smoking” rules. The problem with this is that kids would not be able to tell the difference between someone smoking a real cigarette and someone smoking an e-cigarette and that could influence them. These products also appeal to youth because they come in a variety of flavours and also utilize new technology that youth would like.
  • High School Tobacco Industry Denormalization Presentation with Addiction 2013

    1. 1. TobaccoTobacco
    2. 2. We are going to talk about…  Tobacco Facts  Why Start?  Big Tobacco Targets Youth!  Health Risks  Why Don’t they just QUIT!?
    3. 3. Tobacco Facts
    4. 4.  What is Tobacco?  It’s a plant  How can it be used?  Commercially - cigarettes, chew, dip, cigars, snus, pipe, hookahs  Traditionally – cultural ceremonies and offerings
    5. 5. What’s in a cigarette?
    6. 6. What’s in a cigarette?  Nicotine  Ammonia (Toilet Cleaner)  DDT (Banned Pesticide)  Methanol (Rocket Fuel)  Hydrogen Cyanide (Gas Chamber Poison)  Cadmium (Batteries)  Polonium 210 (Nuclear Waste)  Urea (Pee)
    7. 7. What’s in a cigarette?
    8. 8. What’s in a cigarette?  Smoking a cigarette exposes you to over 4,500 chemicals  69 of those chemicals are known to cause Cancer  Nicotine is the most addictive drug in the world!
    9. 9. What’s in a cigarette?
    10. 10. 2800 9/11- Death toll:
    11. 11. Hiroshima- Death toll: 70,000
    12. 12. Tobacco Industry – Death toll in 20th C: 100,000,000
    13. 13. Tobacco is the #1 cause of preventable death in Canada each year
    14. 14. What percentage of people smoke?
    15. 15. In reality . . .
    16. 16. Why do people start smoking?  My mom smokes  I thought it would be cool  My brother gave me one  Because people do it at school  I was curious  I wanted to look older  Everyone else does  Someone handed one to me
    17. 17. Role Modeling
    18. 18. Manny Ramirez Alexander Ovechkin Dustin Byfuglien
    19. 19. Robert Pattinson Daniel Radcliff Beyonce
    20. 20. Movies
    21. 21. Big Tobacco Targets YOUTH! • Tobacco Companies need new customers, the same way that any other company would in order to survive. But most companies don’t sell death. • They’ll tell you they don’t target kids and teens. That’s just wrong, they’ll say. But they do it anyway. They have to. • How could they not, since 90% of people who smoke start before the age of 19? It would be business suicide. We know that tobacco executives aren’t up for dying early, since they don’t smoke. • The only way to not fall prey to Big Tobacco is to know what it’s all about.
    22. 22. Advertising
    23. 23. Tobacco companies have a long history of lying to the public using advertisements…
    24. 24. …and they say they don’t market to kids!
    25. 25. The Master Settlement 1994  46 states sued the 4 largest US tobacco companies to recover health care costs  On April 14th, 1994, 7 Tobacco Executives testified in court that they did not believe nicotine to be addictive  Big Tobacco lost and agreed to pay $206 billion over 25 years
    26. 26. Why Lie????  Because to admit smoking was hazardous would have resulted in a catastrophic drop in tobacco sales!!! “Nicotine is addictive. We are then in the business of selling nicotine, an addictive drug.” - Brown & Williamson, 1963.
    27. 27. Quotes from Tobacco Company Executives, Presidents, and Executive Directors "Realistically, if our Company is to survive and prosper, over the long term, we must get our share of the youth market. In my opinion, this will require new brands tailored to the youth market." In response to the question "Do you smoke?" a tobacco executive replied "Are you kidding?" he responded, "We reserve that right (smoking) for the poor, the young, the black and the stupid." "We did not look at the underage market even though I am holding a document in my hand that says we did." "Cherry Skoal is for somebody who likes the taste of candy, if you know what I'm saying..."
    28. 28. NIKE made almost $500 million selling their products in 2003. That’s a lot of money. $$ Tobacco companies SPENT 26 times that ($12.7 billion) ADVERTISING their product. $$ $$ $$$$ $$ $$$$ $$ $$ $$ $$ $$$$ $$ $$ $$ $$ $$$$ $$$$ $$ $$ $$
    29. 29. The Truth!
    30. 30. “Smokeless” Tobacco Smokeless NOT harmless… Gruen VonBehrens •Tried chew tobacco at age 13 •Diagnosed with oral cancer at age 17
    31. 31. Flavours and Packaging “Today’s teenager is tomorrow’s potential regular customer.” Philip Morris Researcher, 1981
    32. 32. Tobacco Industry Product or not?
    33. 33. New Tobacco Products “If you are really and truly not going to sell to children, you are going to be out of business in 30 years.” CEO of Brook Group ltd.
    34. 34. Innovations E-Cigarettes (Electronic Cigarettes)
    35. 35. Quick Fact…
    36. 36. Health Risks
    37. 37. Quick Fact… Lung Cancer is the leading cause of cancer deaths in men and women 1 in 2 smokers will DIE from smoking related diseases
    38. 38. Effects of Smoking Short Term  Increased Anxiety/ Blood Pressure  Addiction  Get sick easier  Cough a lot  Bad Breath  Yellow Teeth  Smell of Smoke Long Term  DEATH!  Receding Gums  Infertility  Asthma  Blindness  Cancer  AND MORE!!!!
    39. 39. More Risks…  Cancer (Lung, Mouth, Throat, and more!)  Respiratory Disease  Cardiovascular Disease (Heart Attack, Stroke)  Erectile Dysfunction
    40. 40. New Warning Labels in Canada
    41. 41. Tips From Former Smokers…
    42. 42. Why can’t they just QUIT!?
    43. 43. Addiction . . .what is it? Vs. Physical Addiction Behavioural Addiction *like Heroin* *like nail-biting*
    44. 44. Physical Addiction  What does smoking do to youWhat does smoking do to you physically?physically?  How does it make you feel?How does it make you feel?  What happens when a smokerWhat happens when a smoker doesn’t smoke?doesn’t smoke?
    45. 45. Behavioural Addiction  When do people smoke?When do people smoke?  How many puffs does a pack a dayHow many puffs does a pack a day smoker take in a year? What’s the cost?smoker take in a year? What’s the cost?  20 cigarettes X 15 puffs each X 365 days20 cigarettes X 15 puffs each X 365 days =over 100,000 puffs=over 100,000 puffs  $10 pack X $365 = $3,650 a year$10 pack X $365 = $3,650 a year
    46. 46. Quit Supports Carrie: 625 – 5982 TBDHU
    47. 47. Health Benefits from Quitting  Within two weeks coughing improves and breathing is easier  Within 2 months- risk of Heart attack and Stroke drops by half
    48. 48. Know yourselfKnow yourself Know your counterpartKnow your counterpart Fight a hundred battlesFight a hundred battles Win a hundred battles.Win a hundred battles. - Sun Tzu, The Art of War