Presentation I gave during DevCon Summit 2016 in Manila about recent Android Trends covering (1) Android Domination, (2) A Crowded App World and (3) How To Stand Out?

1. Trends in Android Nov 2016 - DevCon Manila

2. ANDROID DOMINATION

3. 3
Mobile operating systems dominated by Android
*July - September 2016
Source: Strategy Analytics (http://www.cnbc.com/2016/11/03/google-android-hits-market-share-record-with-nearly-9-in-every-10-smartphones-using-it.html)
WW smartphone OS market share
2009 - 3Q 2016*
Others (0.3%)
87.5%
12.1%

4. 4
Google leads in terms of downloads…
WW App Downloads
1Q2016. Indexed
Source: AppAnnie (http://blog.appannie.com/app-annie-index-market-q1-2016/)
0
25
50
75
100
x2

5. Q1 2012 Q1 2014 Q1 2016
47271.5
5
36x
…and has been doing a good job in terms of monetisation…
Quarterly WW Google Play Revenue
Indexed 2014
Source: AppAnnie (http://blog.appannie.com/app-annie-index-market-q1-2016/)

6. 6
…but Apple continues to lead in terms of revenue generation
WW App Revenue
1Q2016. Indexed
Source: AppAnnie (http://blog.appannie.com/app-annie-index-market-q1-2016/)
0
25
50
75
100
x2

7. 7
Developers in emerging markets think about Android first…
Platform priority for Developers by country
2016
Source: MobiScroll (https://blog.mobiscroll.com/launching-an-app-on-ios-android-or-both-at-the-same-time/)

8. 8
…but they have to deal with a huge Android fragmentation
Source: Business Insider (http://www.businessinsider.sg/android-fragmentation-and-the-effect-on-samsung-sales-2015-8/)
Models by Android manufacturer (Aug 2015)
20,000 devices with 10+ OS versions

9. A CROWDED APP WORLD

10. 10
90% of time on mobile is spent using Apps which is good…
Source: Flurry (http://flurrymobile.tumblr.com/post/127638842745/seven-years-into-the-mobile-revolution-content-is)
Distribution of time spent on mobile
US. Jun 2015

11. Apple App Store Google Play Amazon Aptoide
700,000
600,000
2,200,000
2,000,000
11
Apple App Store Google Play Amazon App Store Aptoide
Source: Statista (http://www.statista.com/statistics/276623/number-of-apps-available-in-leading-app-stores/)
…but how to stand out within 2 Million Apps?
Apps available in App Stores (June 2016)

12. 12
Additionally, users are not using more Apps…
Source: Business Insider (http://www.businessinsider.sg/average-number-of-apps-vs-time-spent-2016-5/) & Mary Meeker “Internet Trends”
Apps used per month
US. 4Q2011 - 4Q2015
12 Apps used per day
(3 of them account for
80% of usage)

13. Source: Business Insider (http://www.businessinsider.sg/sensor-tower-94-percent-of-app-store-revenue-comes-from-top-1-percent-publishers-2016-5/)
…so all the money goes to a few top publishers
App store revenue breakdown
(US. Q1 2016)

14. 14
Is it possible to disrupt a world dominated by giants like Facebook?
Source: Business Insider & Statista (http://www.businessinsider.sg/facebook-dominates-online-messaging-2016-7/)
MAUs from social & messaging apps
2016

15. 15
Pokémon did it!
Avg usage of Apps
US. July 2016
Source: Business Insider (http://www.businessinsider.com/pokemon-go-popularity-shown-by-app-usage-time-2016-7)

16. HOW TO STAND OUT?

17. 17
3rd-party App Stores already represent half of Google Play downloads…
2015 2016F 2020F
80
41
31
166
78
54
35
2724
Mobile App Downloads
Billions (2015 - 2020F)
…
3rd-party
android
Source: AppAnnie presentation at TiA SG 2016

18. 18
APPS
TIMELINE
TOTAL
FREEDOM
POWER TO
THE USER
EXCLUSIVE
CONTENT
Apps not available in
Google Play
Relevant tech articles
and suggested Apps
No login or geographic
restrictions
Rollback, Schedule &
Ignore update features
24 Million
downloads
… because they offer unique features not available in Google Play…

19. 19
Myanmar
Philippines
Singapore
… so developers can use them as additional acquisition channels

20. 20
November 2015 June 2016
15. India
16. Philippines
17. Morocco
18. Argentina
19. Malaysia
20. Portugal
21. Turkey
22. Thailand
23. Indonesia
15. Indonesia
16. Chile
17. Philippines
18. Morocco
19. Argentina
20. Turkey
21. Portugal
22. Malaysia
23. Thailand
Used Language
Country Ranking
…
6x
Bahasa
Bahasa
…
Used Language
Country Ranking
Having local languages is critical…

21. 21
…but localisation goes much beyond just translating your App
Covered face in
Arabic version
Castle Clash versions in Aptoide

22. 22
The size of your App matters!
Source: Akamai State of the Internet Report
Philippines with slow &
expensive data
connections
Avg Internet connection speeds
Mbps
2.5Philippines

23. 23
We can help you reach 100 Million users worldwide
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featured in the most
premium section of
the App Store
75 USD VOUCHER
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promote your Apps &
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5m

24. Thank you!
tiago.alves@aptoide.com