Aptoide is the largest Android app platform after Google Play with over 70 million active users per month. In 2017, Aptoide raised $15 million through an initial coin offering to develop the AppCoins blockchain project. AppCoins aims to transform the app store economy by using blockchain technology to create a unique distribution platform that allows developers to upload one app and have it distributed across multiple app stores using a single account and SDK. Blockchain provides advantages like eliminating fraud in user acquisition, enabling instant revenue sharing for developers, and increasing security through transparency and reputation of developers.

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12 Nov 2019
CONFIDENTIAL - use of this document without permission from Aptoide is strictly prohibited
Reach New Heights with
blockchain technology
The AppCoins story

2. Aptoide
- the company behind the AppCoins project -

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USER REACH PHONE PARTNERS
3 of 5
top smartphone brands
1M
apps / games
70M
active users / month
Aptoide is the largest Android app platform after Google Play
AVAILABLE CONTENT
600M
downloads / month

4. In 2017 we raised USD 15m via an ICO to develop AppCoins
USD 4M
Series A
2015
USD 15M
Initial Coin Offering
USD 1M
Seed Round
20172013
3k+ retail
investors
4

5. 5
AppCoins
- transforming the App Store economy -

6. We decided to use blockchain to tackle a big pain point
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How to distribute in
alternative app stores?
2. Integrate SDK1. Create Account 3. Upload APK
20%80%
& many, many more…
Required Steps

7. By using blockchain we created an unique distribution platform
7
Applications
App Stores
1 Account
1 SDK
1 APK

8. Other advantages of this blockchain technology
8
1. USER ACQUISITION
ELIMINATE FRAUD
2. PAYMENTS
INSTANT REV SHARE
3. SECURITY
DEVELOPER REPUTATION

9. 1. User Acquisition: introducing Proof-of-Attention (PoA)
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User sees the
reward campaign
0m 1m 2m
Counter
starts
Counter
stops
After 2m the user
receives the reward
Every 10s we ping the
Ethereum network to
confirm user engagement
PoA flow
User installs and
opens the App

10. 2. Payments: instant revenue allocation
10
User pays for game item Developer gets the money immediately
81%
We use Ethereum smart contracts
to enforce the revenue allocation
DEVELOPER
10%
5%
4%

11. 3. Security: full transparency
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12. Current and future payment options
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Current payment options Launch in Q4 2019

13. All in all, we are very pleased with the results so far
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Good increase in # of In-App Purchases ~1,800 apps with our billing
Mar Oct
1,851
341

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Thank you!
tiago.alves@aptoide.com