These are the slides I used during the Blockchain Solutions Asia event in Kuala Lumpur, Malaysia on 28 Sep 2018. They cover some of the lessons learned during our successful AppCoins' Initial Coin Offering where we raised USD 17 million.

1. 1
Raising Investment Capital through ICOs:
28 Sep 2018
CONFIDENTIAL - use of this document without permission from Aptoide is strictly prohibited.
Success Strategy and Pitfalls to Avoid

2. About Aptoide

3. 3
Active Users Apps Partners
800k
Apps & Games
50%
of top OEMs
Downloads
300M
per month
40M
per month
Aptoide is one of the top 3 Android app stores in the world

4. 4
In Dec 2017 we raised USD 17 million in a successful ICO
USD 4M
Series A
2016
USD 17M
ICO
USD 1M
Seed Round
20172013
3k+ retail
investors

5. 5
The AppCoins’ ICO

6. 6
The ICO took 2 months to prepare, 2 months to execute…
Before (Sep - Oct) During (Nov - Dec) After (Jan - Sep)
1. Service Providers
2. Support Material
3. Legal Documentation
4. Advisors & Partnerships
5. PR & Marketing
6. Community Mgmt
7. Investor Pitching
8. Roadshows
9. Token Sale
10. Avoiding Fraud
11. Exchanges & OTCs
12. Accounting & Tax
13. Telegram Channels
14. Roadmap Execution
15. Trademark Application
Each slide has a pitfall note
Focus of
today’s talk

7. …and about 20 people from Aptoide dedicated to it
7
Technical Whitepaper
Community Mgmt & PR
Business Whitepaper
Investor Relations
Sys Admin and UX / UI Backend & Android Developers
We wrote the technical paper and
business case in-house
We divided by geography
to cover all time zones
Well designed and
secure interfaces
Lead the effort with
external parties
A working MVP
for the pre-sale
No need to have a dedicated team

8. 8
It’s key to engage the right external support
Legal
Community Mgmt
Token Issuance
PR & Marketing
ICO Advisory
Translations
Legal opinions, terms &
conditions, KYC, etc.
Smart contracts, manage
wallets management, etc.
24/7 Telegram monitoring
and support.
Create awareness, align
messages, etc.
Procurement, intros to
Advisors & Investors, etc.
Translate website and
white paper.
Retainer Fee
Performance Fee
1 . S E R V I C E P R O V I D E R S
We can do everything ourselves

9. 9
You should prepare the documentation in-house
2 . S U P P O R T M AT E R I A L - D O C U M E N TAT I O N
Need to wait for WP to announce the ICO
Business Whitepaper Technical Whitepaper
One Pager Investor Deck (not on website)

10. 10
Videos are a great way to raise confidence in the project
Project Introduction
Ask Me Anything
Minimum Viable Product
2 . S U P P O R T M AT E R I A L - V I D E O S
More is More

11. 11
The ICO requires a lot of legal support
3 . L E G A L
Legal Opinions in SG & EU Terms & Conditions for investment
Disclaimers in all documentationKYC & AML for USD 5k- & 5k+
Cannot accept investment from China & US

12. 12
Andras Kristof
Gaurang TorvekarLee Tsun Ngai
Ryan Terribilini
Chris Miess
TenX
USD 80 million
Kyber
USD 60 million
Indorse
USD 10 million
Adam Stradling
GPlay
Competitor
bitcoin.com
Reputation
e.ventures
Investor
Jonathan Becker
Yojee
Techie
Note: advisors are usually paid a % of the total money raised in the ICO
Advisor is the same as Advisory
4 . A D V I S O R S & PA R T N E R S H I P S
Important to have a good mix of Advisors
Experience in running a successful ICO
Expertise in relevant fields

13. 13
Strategic partnerships will help both parties
4 . A D V I S O R S & PA R T N E R S H I P S
Establish partnerships only after the ICO

14. 14
Do not underestimate the power of local influencers
5 . P R & M A R K E T I N G
Influencers are too expensive
431 ETH / 400k USD raisedYoutube review
Kakao chatBlog post

15. 15
All in all, preparation is key but you also need some luck
Pre-sale
(14 days)
USD 2
million
Main sale
(7 days)
Last day
(5 hours)
USD 5
million
USD 10
million
Amount
Investors
Who
~1,000 ~2,000
Aptoide
users
Retail
investors
Funds &
Whales
~10
How we went from USD 7 million to 17 million in a matter of hours…

16. 16
Thank you!