A Sourcebits presentation by Andrew Pearlman focusing on what it means to be a data-driven company through refining mobile app success, as well as providing a detailed analysis of mobile analytics providers.

1. @adrenalyticsandrew.pearlman@sourcebits.com© SOURCEBITS 2015. A GLOBO COMPANY.
REFINING SUCCESS:
THE NEW DATA DRIVEN MODEL
Andrew Pearlman,
UA & Analytics Marketing
SOURCEBITS

2. @adrenalyticsandrew.pearlman@sourcebits.com© SOURCEBITS 2015. A GLOBO COMPANY.
What does a successful launch look like to you? Does it mean 100,000 installs, $10,000 a
day, a positive ROI, 5 star reviews, high engagement, a 40% retention rate, all of the
above?
HOW DO YOU DEFINE SUCCESS?

3. @adrenalyticsandrew.pearlman@sourcebits.com© SOURCEBITS 2015. A GLOBO COMPANY.
What a great launch!
Now, let’s get started...
Once the first milestone is
reached, it’s no longer
about defining success, it’s
about refining it, and how
you’re going to measure it.
REFINE SUCCESS

4. @adrenalyticsandrew.pearlman@sourcebits.com© SOURCEBITS 2015. A GLOBO COMPANY.
Don’t write reports, answer questions
Provide actionable data to all
Empower analysts to explore
Measure success against benchmarks
BECOMING DATA DRIVEN

5. @adrenalyticsandrew.pearlman@sourcebits.com© SOURCEBITS 2015. A GLOBO COMPANY.
Analytics Marketing
Events with context
(parameters), co-horting, and
segmenting make up the
backbone of your data.
Click attribution, ROI of traffic
buys, and fraud prevention
TWO KEY PARTNERS

6. @adrenalyticsandrew.pearlman@sourcebits.com© SOURCEBITS 2015. A GLOBO COMPANY.
ANALYTICS PROVIDERS

7. @adrenalyticsandrew.pearlman@sourcebits.com© SOURCEBITS 2015. A GLOBO COMPANY.
MARKETING ANALYTICS

8. @adrenalyticsandrew.pearlman@sourcebits.com© SOURCEBITS 2015. A GLOBO COMPANY.
Know your questions
Pick the right parters
Integrate on day 1
Set goals & share wins
Refine Success!
IMPLEMENTING A PLAN

9. @adrenalyticsandrew.pearlman@sourcebits.com© SOURCEBITS 2015. A GLOBO COMPANY.
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