Andrew Mc Clelland, IMRG - Solocal Group UK Event "How To Drive Online Traffic To Local Stores", February 27, 2014

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Online retail sales in the UK grew 18% in December 2013 compared to the previous year, with total online spending reaching £11.1 billion. Mobile retail also saw very strong growth, with sales via smartphones and tablets up 186% and 292% respectively year-over-year. The document also notes that over two-thirds of UK consumers now own a smartphone, and many use their phones to research products while shopping in physical stores. Multichannel retailers saw 16-17% growth compared to 25% for pure online retailers.

Marketing

The UK e-Retail Association
Andrew McClelland, Chief Operations & Policy Officer, IMRG

The Digital Era : the growing
influence of online on the path
to purchase.

www.imrg.org

@imrgupdate

http://www.linkedin.com/company/imrg

+44 (0)203 696 0980

The UK e-Retail Association

2013

December

Spent online in
December 2013

18%
YOY

10%
www.imrg.org

£11.1bn
Successful online strategy
key to sales growth:

up on

@imrgupdate

• John Lewis 23% growth online
– Click & Collect surged over
60%
• House of Fraser 58% growth in
online sales
• Next 21% growth in Directory
sales

IMRG e-Commerce Network

+44 (0)203 696 0980

The UK e-Retail Association

2013

m-Retail

Growth in
sales via

186%

Sales

138%

v

Annual growth
recorded
during 2013

80%
www.imrg.org

131%

292%

Annual growth
recorded
during 2012

Smartphone

Tablet

of mobile sales via tablet
devices in 2013

@imrgupdate

IMRG e-Commerce Network

+44 (0)203 696 0980

The UK e-Retail Association
Smartphone ownership
Over two thirds of all consumers surveyed now own a smartphone
compared to just 35.56% in October 2009.

Do you have a Smartphone/3G phone with
Internet access?
69,93

48,6
40,2

38,1

52,9
40,8

35,6

50,8

46,9
46,0

59,5

55,9

60,3

61,7
59,43

50,1

53,4

32,9

*Results from quarter eCustomerServiceIndex survey of 2,000 consumers from IMRG and eDigitalResearch

www.imrg.org

@imrgupdate

IMRG e-Commerce Network

+44 (0)203 696 0980

The UK e-Retail Association
Instore wifi
- link to customer reviews from shelf edge
- extend stock range
- greater customer interaction
- Customer Interaction – vouchers, guides, help
- Customer insight
- Geolocation in-store
51% of smartphone
owners are already
accessing the Internet from
their mobile whilst out
shopping on the high
street, and half (50%) of
these are taking the
opportunity to visit retail
websites. (IMRG eCSI September 2012)
www.imrg.org

@imrgupdate

29% said that they would
use their mobile more
whilst out shopping if
free wi-fi was readily
available. (IMRG eCSI September 2012)

‘Showrooming’
IMRG e-Commerce Network

+44 (0)203 696 0980

The UK e-Retail Association

2013

Growth
rates

16%

17%

Multichannel Pure-play

25%
www.imrg.org

of multichannel
sales come via
click/reserve &
collect
@imrgupdate

IMRG e-Commerce Network

+44 (0)203 696 0980

The UK e-Retail Association

Thank You
Andrew McClelland
Email: andrew@imrg.org

www.imrg.org

@imrgupdate

IMRG e-Commerce Network

+44 (0)203 696 0980

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Matthew Hopkinson, Local Data Company - Solocal Group UK Event "How To Drive ...

Solocal Group UK

The document discusses trends in the British retail industry based on data from The Local Data Company. It finds that while retail openings exceeded closures from 2009-2012, closures have exceeded openings since 2012. Vacancy rates vary significantly by region, with the highest in the North West of England and lowest in Greater London and the South East. Factors such as access to transportation and a diversity of retail options affect vacancy rates. Overall, the trends suggest a challenging time for many high street retailers as consumers' shopping behaviors continue to shift online and to large retail centers.

Jamie A Cowan, Timendo - Solocal Group UK Event "How To Drive Online Traffic ...

Solocal Group UK

The document describes an online appointment booking solution called Timendo. It discusses how the solution allows businesses to convert more website visitors into sales by enabling visitors to directly book appointments online anytime, even outside of business hours. Key features highlighted include appointment confirmations by email and SMS, reminders, and a reported 80% reduction in no-shows. The company claims it has booked over 32 million appointments to date across 1 million users. Implementation and customer support services are also summarized.

Dylan Fuller, Local Social Labs - Solocal Group UK Event "How To Drive Online...

Solocal Group UK

The document summarizes top digital trends for local retail in 2014, identifying social media, mobile, online-to-offline, and omni-channel as the four key areas. It discusses trends within each area such as content strategy and emerging social media platforms, continued growth of mobile and its impact on local commerce, consumer expectations around seamless online and offline experiences, and challenges of connecting with fragmented consumer attention across channels. The presentation was given by Dylan Fuller of LSS to provide an outlook on digital trends important for local retail in the coming year.

Wahid Omer, Horyzon Media - Solocal Group UK Event "How To Drive Online Traff...

Solocal Group UK

This document discusses Horyzon Media's drive to store activation strategies. It presents Horyzon Media as a multi-disciplinary digital agency (1) with a global offer (2) and partnerships with major media companies and sites. It then outlines several digital strategies Horyzon Media uses to increase store visibility and traffic, including e-catalog availability and store locators (3), dynamic display ads on sites like eBay (4), e-couponing campaigns (4), post-query targeting on sites like ThomsonLocal (4), and dynamic display targeting based on geolocation (4). Contact information is provided at the end (5).

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