The document provides statistics about Denmark's population, internet, and social media usage in 2013. Some key points: - Denmark's total population was 5.6 million people in 2013, with nearly 3 million between ages 20-59. - Internet access in Denmark was at 94% overall and nearly 100% for those aged 20-59. Daily internet use was 78% overall and 89% for ages 20-59. - Facebook had over 3 million active Danish users who had been active within the last 30 days. LinkedIn had over 1 million active Danish accounts. - 98% of all searches in Denmark were through Google.

1. Denmark 2013 population
In all: 5.605.836
Age 20-59: 2.927.628

2. Denmark 2013 web-users
IN ALL
Acces to internet: 94%
Daily use: 78%
AGE 20-59
Acces to internet: 99,9%
Daily use: 89%

3. Denmark 2013 socialmedia
Denmark is a socialmedia nation
Facebook
3.031.980 have been active
with in the last 30 days
LinkedIN
+1.000.000 active accounts

4. Denmark 2013 search engines
SEO
98% of all searches in Denmark
comes from Google

5. Awareness
of need
Identify
needs
Infomation
search
Evaluation of
alternatives
Purchase
decision
Purchase
Evaluation
The buying proces

6. Online marketing plan

7. Email marketing facts
92%
of adult internet users
maintain at least one
email account.
72%
of email users check
their inboxes 6 or more
times each day
65%
of adult internet users
that visit social media
sites

8. Email marketing facts
3.3 mio
Internet users i Denmark
has purcheased items
online
9%
of all retail sales are
made online. Numbers are
belived to double by 2015
13%
of shoppers list email
newsletters as their farvorite
source of locating deals

9. Email marketing facts
83% of emails make it to the reciepient s box
Global average
email open rate
20.1%
Global average
click-through rate
5.2%
Global average
unsubscribe rate
0.31%

10. Email marketing facts
Consumers who recieve email marketing spend
83% more when they are shopping
Their orders are
44% larger
They order 28%
more often

11. Email marketing facts
Average return of on email
marketing investment:
€34,35 for every Euro spend
72% of all marketers
believe this ROI is very good.

12. Email marketing facts
63%
of marketers plan on increasing their
spending on email marketing.
Email marketing can be up to 20% more cost
effective than other marketing channels