Andrea Baker Social Media Metrics and Measurement_112010

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ANDREA R. BAKER
CHIEF SOCIAL ENGINEER
DIRECTOR OF ENTERPRISE 2.0, NAVSTAR
@IMMUNITY
ANDREARBAKER.COM
NOVEMBER 5, 2010
Metrics and Measurement
for Enterprise Social Collaboration

External Metrics Make Internal Decisions
When you know where people are coming to your
site from your social media efforts, you can tweak
your site to focus on the information your
“customers” care about.
A simple hot / cold analysis is done by comparing
what is being shared and what is being clicked.

Hot and Cold Analysis

Measurements and Milestones
Sometimes the measurements are right in front of
you.
 What trends are emerging through the data?
Sometimes you have to dig a little deeper.
 Maybe there is information you are not seeing, but is there –
what story are the numbers telling you?

Andrea Baker Social Media Metrics and Measurement_112010

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Andrea Baker Social Media Metrics and Measurement_112010

1. ANDREA R. BAKER CHIEF SOCIAL ENGINEER DIRECTOR OF ENTERPRISE 2.0, NAVSTAR @IMMUNITY ANDREARBAKER.COM NOVEMBER 5, 2010 Metrics and Measurement for Enterprise Social Collaboration

2. External Metrics Make Internal Decisions When you know where people are coming to your site from your social media efforts, you can tweak your site to focus on the information your “customers” care about. A simple hot / cold analysis is done by comparing what is being shared and what is being clicked.

3. Hot and Cold Analysis

4.

5. Measurements and Milestones Sometimes the measurements are right in front of you.  What trends are emerging through the data? Sometimes you have to dig a little deeper.  Maybe there is information you are not seeing, but is there – what story are the numbers telling you?