This presentation, first made available in Dec. 2012 as a free member webinar for Pet Sitters International, explains why Google Analytics is important for pet sitters, how to sign up for Google Analytics and what important information pet sitters just beginning with Google Analytics should track and why. (http://www.petsit.com)
If you would like to get more leads for your business,
this mini course is for you.
Greetings business owners and freelancers,
welcome to another digital marketing course.
I'm your instructor, Jay.
My goal is to help business owners increase profits without tech overwhelm.
This course was created while I was helping a
local computer repair shop generate more leads and grow their business.
They were running Facebook Ads all this time,
but they are getting less and less results as time goes by.
Why didn’t they try something different?
In fact, Yes, they did.
They started posting a lot of different ads, all over the internet.
Forums, Social Media, E-commerce Portals, Classified Ads.
Yes, they do get some response,
But they do not see how they can get their desired outcome,
Which is a clear path, a proven method to generate leads.
Does that sound familiar?
If you are in a similar situation, this course is for you.
ConnectWise Integrations: Driving Growth Through Customer Upsell Programs by ...Bedrock Data, Inc.
For many ConnectWise partners, your customer base represents a valuable asset to develop new revenue streams.
In this presentation, Eden Penman of Looking Point will share how her sales and marketing teams drow growth within their customer base. Looking Point’s approach includes:
-Leverage a marketing automation system with a complete integration alongside ConnectWise to target its customer database
-Creating a content strategy aligning content topics to your upsell service offerings
-Scoring customers based on how they engage with content topics
-Providing visibility for accounting managers to target customers
Read on for practical tips on how to drive more revenue from customer marketing programs.
06 GoMeasure (sg and kl) - measuring social - john jersin - googleVinoaj Vijeyakumaar
John Jersin, Google Analytics Product Manager, walks through Google Analytics' new social plugin tracking capabilities and success stories. These slides were presented at the "GoMeasure with Google Analytics" events held in Singapore (Sep 6 2011) and Kuala Lumpur (Sep 8 2011).
04 GoMeasure (sg and kl) - defining and completing goals - timo josten - go...Vinoaj Vijeyakumaar
Timo Josten walks through the importance of defining goals in your web analytics tool and its importance for Google Analytics Multi-Channel Funnels. These slides were presented at the "GoMeasure with Google Analytics" events held in Singapore (Sep 6 2011) and Kuala Lumpur (Sep 8 2011).
WaterFurnace International Online Marketing Case StudyCirrus ABS
Tim Litton, Director of Marketing for WaterFurnace International, Inc., presents an online marketing case study of how they effectively used technology to market geothermal systems.
This presentation, first made available in Dec. 2012 as a free member webinar for Pet Sitters International, explains why Google Analytics is important for pet sitters, how to sign up for Google Analytics and what important information pet sitters just beginning with Google Analytics should track and why. (http://www.petsit.com)
If you would like to get more leads for your business,
this mini course is for you.
Greetings business owners and freelancers,
welcome to another digital marketing course.
I'm your instructor, Jay.
My goal is to help business owners increase profits without tech overwhelm.
This course was created while I was helping a
local computer repair shop generate more leads and grow their business.
They were running Facebook Ads all this time,
but they are getting less and less results as time goes by.
Why didn’t they try something different?
In fact, Yes, they did.
They started posting a lot of different ads, all over the internet.
Forums, Social Media, E-commerce Portals, Classified Ads.
Yes, they do get some response,
But they do not see how they can get their desired outcome,
Which is a clear path, a proven method to generate leads.
Does that sound familiar?
If you are in a similar situation, this course is for you.
ConnectWise Integrations: Driving Growth Through Customer Upsell Programs by ...Bedrock Data, Inc.
For many ConnectWise partners, your customer base represents a valuable asset to develop new revenue streams.
In this presentation, Eden Penman of Looking Point will share how her sales and marketing teams drow growth within their customer base. Looking Point’s approach includes:
-Leverage a marketing automation system with a complete integration alongside ConnectWise to target its customer database
-Creating a content strategy aligning content topics to your upsell service offerings
-Scoring customers based on how they engage with content topics
-Providing visibility for accounting managers to target customers
Read on for practical tips on how to drive more revenue from customer marketing programs.
06 GoMeasure (sg and kl) - measuring social - john jersin - googleVinoaj Vijeyakumaar
John Jersin, Google Analytics Product Manager, walks through Google Analytics' new social plugin tracking capabilities and success stories. These slides were presented at the "GoMeasure with Google Analytics" events held in Singapore (Sep 6 2011) and Kuala Lumpur (Sep 8 2011).
04 GoMeasure (sg and kl) - defining and completing goals - timo josten - go...Vinoaj Vijeyakumaar
Timo Josten walks through the importance of defining goals in your web analytics tool and its importance for Google Analytics Multi-Channel Funnels. These slides were presented at the "GoMeasure with Google Analytics" events held in Singapore (Sep 6 2011) and Kuala Lumpur (Sep 8 2011).
WaterFurnace International Online Marketing Case StudyCirrus ABS
Tim Litton, Director of Marketing for WaterFurnace International, Inc., presents an online marketing case study of how they effectively used technology to market geothermal systems.
Call Tracking and Analytics 101: Tactics to Improve Online/Offline Channel Ef...CallRail
Join Mike Boland, BIA/Kelsey’s Chief Analyst and VP of Content, and Ross Kaplan-Winn, Search Engine Marketing Manager at Top Level Management, as they offer a primer on how to use and benefit from call tracking and analytics.
You’ll learn how to:
1. Use click-to-call to increase your AdWords effectiveness.
2. Utilize call tracking and still maintain SEO efficiency.
3. Understand the relationship between your online and offline channels.
Call Tracking and Analytics 101: Tactics to Improve Online/Offline Channel Ef...CallRail
Join Mike Boland, BIA/Kelsey’s Chief Analyst and VP of Content, and Ross Kaplan-Winn, Search Engine Marketing Manager at Top Level Management, as they offer a primer on how to use and benefit from call tracking and analytics.
You’ll learn how to:
1. Use click-to-call to increase your AdWords effectiveness.
2. Utilize call tracking and still maintain SEO efficiency.
3. Understand the relationship between your online and offline channels.
Building Effective Surveys with Unbelievable ResultsGainsight
By Steve Bernstein, CEO of WayPoint Group
Dana Polyak, Global Head of Business Operations for Customer Advocacy at Oooyala
Amanda Schmidt, VP CSM at Adobe
Presented at Pulse Conference 2015.
Helping Local Marketers Sell, Partner and Evolve in 2014Localogy
The Local Search Association gives a look ahead at 2014 and shares some details about how they are bulking up membership benefits, developing stronger insights and analytics, creating more opportunities to partner and, overall, working to become leaders in local.
5 Prescriptions for Attracting and Engaging Your AudienceWebAttract, LLC
A well-executed marketing webinar can help attendees grow into healthy customers and advocates.
Based on a recent webinar with the Content Marketing Institute and Adobe Connect, here's the 5 prescriptions covered:
1. Pick a winning topic that connects
2 Using KPIs and metrics to validate if you're on track or, if you're not
3. Motivate fence sitters to register
4. Make your speakers shine with table reads & dress rehearsals
5. Use lifecycle intelligence for post webinar follow up
Mobile Marketing in the CPA profession shares information and tips about the immediate and long-term mobile trends in the CPA profession.
This deck covers:
- Behavioral changes taking place due to mobile tech;
- Best practices for collecting and analyzing data;
- Stochastic models for conversion, targeting, and cross-selling;
- Mobile strategies that integrate analytics; and the
- Critical role of analytics in responding to customer needs.
Building A Data Driven Website – Taking the Guess Work Out of Your WebsiteDemandbase
You’ve heard a lot about the need for a data-driven website…but where do you start?
The idea of using data to drive marketing and business decisions is definitely attractive, and all the buzz these days. But with so much data available, and so many areas the B2B website covers, it can be overwhelming. You might have a redesign coming up, a big product launch, or just yearly planning, and you know there’s more you could be doing with your data to help guide those initiatives.
Modern analytics and data solutions offer an enormous range of power, and the savvy web marketer can use these tools to help take the guesswork out of their efforts.
In this webinar, you’ll learn how to:
- Determine goals and priorities
- Unlock your existing data and focus on what matters most
- Simplify and operationalize reporting and analysis
- Close the loop to share and use actionable insights
By following the tips set out in this session, your team will no longer have to guess whether your website is an effective B2B marketing tool.
Web Analytics, Multiplicity, & Synergy - PixelMEDIAPixelMEDIA
Slides from a Pixel presentation at University of New Hampshire with the latest information on Web Analytics, Multiplicity, & Synergy. Producing insights, not reporting.
By Jonathan B. O'Donnell
INNOVATION JAM 2
Virtual Reality, Internet of Things, Programmatic Advertising and Beacon Technology
Four consumer technologies are about to disrupt the way you think about digital marketing in 2016: virtual reality, the “Internet of Things” (IoT), programmatic advertising and beacon technology. In the very near future, these innovative technologies will dramatically transform how consumers experience a brand and its products and services.
Join us for a showcase event with the following experts who will demonstrate how these disruptive technologies could become game-changers in your industry:
The Internet of Things: Justin Grammens is a professor at the University of St. Thomas and founder of Recursive Awesome, an IoT consulting company. He will demonstrate how to enable richer experiences for your customers by leveraging hardware and software to decipher vast amounts of data and reveal insights and analytics to help you connect on a deeper level.
Virtual Reality and 360 Video: Chuck Olsen is an award-winning video and web producer, and co-founder of Visual, a virtual reality company that creates extraordinary engagement through the power of immersive video. Chuck will demonstrate how 360-degree video content distributed on desktop, mobile and VR can engage your audience like never before.
Programmatic Advertising: Ashley Evenson leads the programmatic advertising, ad technology, and programs at Ciceron, and has spent nearly 10 years in the digital media space. She will demonstrate why programmatic advertising needs to be an integral part of your marketing strategy in 2016 with solutions for video, display and mobile.
Beacon Technology: Kent Strand is Managing Partner of Accredent LLC – a Minneapolis-based strategy consulting firm specializing in the Internet of Things (IoT) and Data Analytics space. He will present Proximity Marketing with Beacons. This presentation will answer key questions such as: Why are marketers using beacons? What do proximity marketing campaigns look like? How can proximity fit into a company’s overall IoT strategy?
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
In the Adani-Hindenburg case, what is SEBI investigating.pptxAdani case
Adani SEBI investigation revealed that the latter had sought information from five foreign jurisdictions concerning the holdings of the firm’s foreign portfolio investors (FPIs) in relation to the alleged violations of the MPS Regulations. Nevertheless, the economic interest of the twelve FPIs based in tax haven jurisdictions still needs to be determined. The Adani Group firms classed these FPIs as public shareholders. According to Hindenburg, FPIs were used to get around regulatory standards.
Top mailing list providers in the USA.pptxJeremyPeirce1
Discover the top mailing list providers in the USA, offering targeted lists, segmentation, and analytics to optimize your marketing campaigns and drive engagement.
Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Buy Verified PayPal Account | Buy Google 5 Star Reviewsusawebmarket
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Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
Acquistion: ONLY after establishing a community and dialogue with visitors, fans and followers, we introduced offers into the mix – using good ole’ coupon codes for offers and on blog properties for tracking and back-end analytics we track sales, new vs. existing customers, number of products etc.
Traffic – driving eyeballs to our properties; generate a lot of content through our blog properties as well as proactive media/blogger outreach; from the traffic we get we track clip throughs to our main website. Here is where we need more tweaking to track all the way through to the cart
Sentiment – the perception of the company out in the ether – this is possibly the one place we have the measurement process down, thx to CRT; we do a reputation audit every 6 months – looking at comments, posts and articles that mention Network Solutions and about 24 to 30 keywords associated with our PR activities as well as our products and services.
This next slide really illustrates our shift from negative to positive sentiment in the last 2 years
Being in the tech industry, specifically the shared web hosting industry, we have experienced an increase in malware and other security issues, this can take a big toll on the sentiment, which in our case, showed up in Google results big time
The key to helping minimize the negative and push down the bad results is a Quick response comment strategy, during times of crisis; as well as strategy PR and marketing activities that will generate positive information about your company from third parties – basic PR 101 right?
We did this in the form of creating a bi-annual Small business Success Index survey where we ask small businesses to rate the competitive health of the companies, we take the survey results and package them in story ideas we pitch to influential bloggers and reporters that are need of unique helpful content
Be where the influencers gather -- participate in off-line events – specifically Sahshi – where we’re meeting influential tech bloggers
Help influencers help you by finding ways to showcase their knowledge that helps your key constituencies – like the GrowSmartBiz conference, invited Smallbiz and technologists to participate on panels as well as live blog and tweet from the event
Prior to doing the initial reputation audit, we didn’t really give credence to tech bloggers; however they can have a big influence on SB tech decisions
NetSol maintain 54% positive sentiment despite the two WordPress hacking issues (April 2010, May 2010).
Negative mentions were mitigated by NetSol’s proactive commenting, especially during the hacking crisis.
NetSol’s community engagement and social activities generated organic positive mentions.
Speaking engagements, SBSI-3 and the GrowSmartBusiness conference increased positive mentions.